Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

I tend to welcome my employees unofficially on my blog once they have worked for us for a few weeks and we know they are the real deal.

In fact, it’s almost an inside joke among Schrock’s employees that once you make it on Thor’s blog you know you are good to go.

If that’s the case, then I am happy to report that Schrock’s newest employee, Scott Long, is good to go. Scott will be taking on a management role in the Lincoln Service Center.

Scott brings an official Apple certification to Schrock as well as additional HP and Dell certifications. Anyone who has been through the certification process for these three companies understands the training and experience required to gain these certifications. His presence in the service center will help us keep our turnaround times to same-day or next day.

When we were planning the new Schrock Innovations Lincoln Service Center we knew we needed a solution for displaying inventory and we were going to need a two-placement point of purchase reception desk. What I didn’t know was that we could get all of that from the same company that was doing our custom flooring. […]

In the Money section of today’s Omaha World Herald Schrock Innovations was featured as a “business makeover”. After our recent changes in Lincoln, our Omaha location is paling in comparison and I know we need to do something about it.

We have a set of plans in place for it, but when Stephanie Monge offered me the opportunity to sit down with not just one, but a team of consultants about our plans I could not pass it up. Here is the article as it appeared in the paper today:

Today is the last day to purchase an Ultimate Upgrade PC at Schrock Innovations and receive the free double your memory upgrade from 2 GB  to 4 GB! Be sure to stop into the service center to find out how the Ultimate Upgrade can take any old, tired PC and give it new life!  If […]

One of the things that made Schrock Innovations a leader in the local computer repair market over the past 10 years was the company’s ability to communicate with its customers in a personal and meaningful way.

Schrock Innovations has hired Alison “Ali” Clausen to occupy a new position as Communication Coordinator that will help ensure the company continues to lead its competition with every customer interaction.

Schrock has grown considerably since the late 1990’s and consultants have told me that it is inevitable that our levels of customer contact and service will have to go down for the company to grow to the next level.

When I started Schrock there were very intelligent business minds who told me what I was attempting to do was impossible, and with the help of some of the most talented and dedicated technicians in Lincoln, we proved them wrong. I refuse to believe that we can’t do it again.

For those of you new to my blog, the Ultimate Upgrade sale is a special offer that we make only once each year. During the sale you can trade in your old, tired computer tower for a brand new Modular Computer from Schrock for only $449!

Next to our annual Holiday sale, this is the most popular computer offering we have all year. Our customers ove the Ultimate Upgrade because they get a $700 computer for only $449 by trading in their old system.

The non-event that was the Conficker virus sparked a ton of media attention on April 1. In one afternoon two TV crews visited the new Schrock Innovations Computer Repair Service Center in Lincoln, NE to talk about the virus.

In both interviews I predicted that the virus would be a non-event, but that the bot network left behind could be leveraged at a later date for just about anything.

Hiring computer technicians is always hard for Schrock Innovations. Many PC repair shops can simply look for a person with good tech skills, but at Schrock we have to find a person with great tech skills, good people skills, and most importantly a dedication to customer service.

After nearly three weeks of searching, we found the person we needed in Jon Popek.

Its been almost two weeks since my last post, and it is not for want of post topic ideas. Despite all of our efforts to spread the PC Maintenance Checkup Sale volume over a three week period, once again we had our rear ends handed to us – in a good way.

We have learned over the past couple years that we need to take steps to keep our turnaround times as low as possible during this sale. We emailed all of our existing customers a week before the sale launched asking them to come in early to “beat the rush.” The next day we had a 40-60 computer queue and our turnaround times immediately went to three days (we try to keep it to same day or next day whenever possible).

Schrock Innovations will be holding our first Preventative Maintenance Checkup Sale of 2009 this weekend to promote the grand opening of our new Computer Repair Service Center on the corner of 27th and Pine Lake Road.

Although we are “officially” launching the sale on this weekend’s Compute This radio show, you are invited to bring your PC in now and beat the inevitable rush!