Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

We have a bit of a lunch tradition at Schrock Innovations. Each day one of my employees asks, what are we getting for lunch? The chorus of “i don’t know” and “not Jimmy Johns again” normally echos through our 2,000 square foot service center.

After some discussion we all agree on a place and each employee takes a turn buying lunch for everyone else.

Scott suggested we try something new as a favor to him. He told us we would not be sorry. He asked if we could order lunch from White or Wheat Sandwich Shoppe.

I tend to welcome my employees unofficially on my blog once they have worked for us for a few weeks and we know they are the real deal.

In fact, it’s almost an inside joke among Schrock’s employees that once you make it on Thor’s blog you know you are good to go.

If that’s the case, then I am happy to report that Schrock’s newest employee, Scott Long, is good to go. Scott will be taking on a management role in the Lincoln Service Center.

Scott brings an official Apple certification to Schrock as well as additional HP and Dell certifications. Anyone who has been through the certification process for these three companies understands the training and experience required to gain these certifications. His presence in the service center will help us keep our turnaround times to same-day or next day.

In the Money section of today’s Omaha World Herald Schrock Innovations was featured as a “business makeover”. After our recent changes in Lincoln, our Omaha location is paling in comparison and I know we need to do something about it.

We have a set of plans in place for it, but when Stephanie Monge offered me the opportunity to sit down with not just one, but a team of consultants about our plans I could not pass it up. Here is the article as it appeared in the paper today:

Today is the last day to purchase an Ultimate Upgrade PC at Schrock Innovations and receive the free double your memory upgrade from 2 GB  to 4 GB! Be sure to stop into the service center to find out how the Ultimate Upgrade can take any old, tired PC and give it new life!  If […]

Yesterday I posted about Schrock Innovation’s Ultimate Upgrade Sale and a few readers have asked me to shoot a video of the computer to show off some of the components that were used.

I have been crazy busy the past few days, so I have not even had the chance to edit any of the HOURS of video from the construction of the new Service Center yet. Nevertheless, here is the next best thing:

This is the commercial that will start airing today on Channel 10/11 in Lincoln about the special. This is the first time we have ever used television to promote a specific offer, so it should be interesting to see how it goes. What do you think of the spot?

We are still getting settled into our new computer repair service center, but we allowed a camera crew to come in and do a little filming for a commercial we are running to promote our new location.

Lincoln, Nebraska is the 7th best metropolitan economy in the country right now. That is a good thing for Nest Furniture, because with their poor customer service I wouldn’t be surprised if they are still around next year.

Maybe the owner was having a bad day. Maybe his dog died. Maybe he had a fight with his wife just before we came in. The point of this post is that NONE OF THAT MATTERS. Small businesses need to understand that the quality of their service – especially in an industry as competitive as furniture – is what separates failure from success.

Here is the situation my wife and I encountered at Nest Furniture today as we tried to give them $500 for a pair of tables for our new service center. Needless to say, our order has been canceled and we will not be back again. How would you have handled this one?

We are within days of opening our new Service Center and we need another full-time technician to ensure our customers receive the service they expect. You can apply online for the position on the Schrock Innovations Website.

We are looking for a computer technician with insane customer service skills. We understand those combinations are rare, so we are willing to pay accordingly to get the right addition to our staff. The person filling this position will be expected to:

* Work one-on-one with customers in their homes to solve computer problems
* Computer Repair in our Lincoln Service Center
* Help Customers over the phone and through the Schrock Desk
* Assist Walk-in Customers
* Conduct Advanced Data Recovery Procedures on Failed Devices
* Go above and Beyond under all circumstances to ensure our promise of insane customer service

Schrock Innovations will be moving to its new Lincoln home at 2801 Pine Lake Road on February 10. The past few weeks have been a frenzy of construction, ordering, planning, and executing, but it is all finally falling into place.

I debated on whether or not I should post progress pictures, but I decided in the end that I would rather post an online photo tour once everything is said and done. As many of my readers know, we have needed an upgrade in our facilities for some time.

Here are just a few of the differences between our current Service Center and the new one:

On Sunday a new Schrock Innovations commercial started airing on Channel 10/11 in Lincoln, NE. The commercial is intended to highlight all of the things people use their computers for, and to make them think about the company they choose to maintain those computers.