Domain Registration Prices Increase July 1, 2010

  • Comments: 15
  • Written on: March 3rd, 2010

I received this email from Go Daddy a few days ago If you have any 10-year domain reservations to make, you should do it before July to save a little money!

On July 1, 2010, VeriSign®, the registry for .COM and .NET, will increase prices – .COM will go up 7%, and .NET by 10%.

The increase will be passed to registrars like Go Daddy and then, unfortunately, to consumers like you.

As of July 1, we will be forced to raise registration and renewal* prices for these two popular top-level domains.

If you wish to avoid this price increase, you can renew your domain names by June 30 and add another year to your current expiration dates. You have the option to register or renew for multiple years and lock in long-term savings. Of course, should you have any questions, please give us a call at 1-480-505-8821.

Schrock Innovations Airs new “Recruitment” Radio Ad

  • Comments: 16
  • Written on: February 17th, 2010

Last December I attended a seminar about the various ways radio advertising can be used to accomplish goals other than simple product and service marketing.

One of the speakers spoke about using radio to recruit new employees rather than the newspaper or a recruitment service – especially when you are hiring for key positions.

Why Use Radio to Recruit Employees?

For one thing, it can be less expensive than the newspaper and is definitely less expensive than a recruiting service.

Schrock is hiring a Web Development Director, and it would have cost us over $900 to place a classified ad in the Lincoln Journal Star for that position.

A recruiter would have charged a percentage of the employees annual salary – typically 10% – which would have been up to $4,000 for this position.

Second, using radio allows us to do more than just look for an employee with an ad.  It also tells all of the station’s listeners that we are hiring, we pay well, and that working at Schrock is a great experience.

While we are reaching out to potential employees, we are also increasing our brand awareness.

Here is the ad we ran for our Web Development Director position.

What Kind of Employees Do You Find With Radio?

The biggest reason to use radio for recruitment is so simple most HR managers miss it.

When you post an ad on Craigslist, in the classifieds, or on Monster you are advertising to the available pool of unemployed workers – or at best un-loyal workers who are always shopping around.

When you think about it, the people you want to reach are the ones that employers have held on to.  These key people have the best skill sets, the highest degree of training, and are competent at what they do.

When you hire from the pool of employed people rather than the pool of unemployed people you get fewer applicants, but the applicants you do get are of a much higher caliber.

So How Much Does a Recruitment Ad Cost?

We ran an ad about 60 times on one local station for about $800.  We had one very qualified applicant, currently employed with a competitor,  on the first day the ad ran.  The ad is still running, so I will post about how it comes out.

Schrock Innovations Seeking
Website Division Director

  • Comments: 10
  • Written on: February 12th, 2010

Schrock Innovations is seeking a Director for our Website Services Division in our Lincoln, NE Service Center.  For the right candidate, this is an opportunity to make a real difference in the way business and non-profit organizations operate every day.

This is a description of what you can expect from the position and what we are looking for in a candidate:

Lincoln’s #1 Computer Repair Company is looking for a charismatic, energetic department supervisor to oversee our Web Development Division.

This position requires excellent customer service skills, a genuine desire to help our clients achieve their business goals, and over-the-top communication skills.

Direct responsibilities for this position include:

  • Meet with web development clients and potential clients to identify needs and create plans to meet those needs
  • Oversee the progress of our coders and ensure their work is meeting the expectations of our clients
  • Customer relationship management tasks
  • The development of a monthly client newsletter
  • Coding minor HTML updates and image changes on client websites
  • Prospecting for potential new clients
  • Working with our service providers on any issues that arise
  • Provide and maintain an organizational framework for the Web Development Division

A qualified candidate must be able to:

  • Work in our Service Center in Lincoln, NE (this is not a telecommute position)
  • Maintain a pleasant, professional demeanor at all times
  • Understand web design business concepts such as hosting, reserving a domain, etc..
  • Develop and skillfully present website proposals for clients and potential clients
  • Edit existing HTML code with the assistance of Adobe Dreamweaver CS3
  • Do basic image manipulation using Adobe Photoshop CS3 (resize an image, change resolution, etc)
  • Work a 45-50 hour work week

Requirements for this Position:

  • Applicant must have a valid driver’s license and current insurance
  • Applicant must pass a thorough background check
  • Experience in coding is a considerable plus, but limited training is also available
  • Experience in business management, project management, or a similar field is a plus

Additional Responsibilities:

  • Applicant will be required to fill in on the Front Desk 1-2 days a week
  • Applicant may be required to answer phones, assist customers, or perform other assigned duties

Compensation:

  • $30,000 to $40,000 annual salary based upon qualifications and experience
  • Bonuses based on achieving specific performance goals
  • 401K retirement package with employer match
  • Employee Assistance Program
  • Discounted products and services

If you are the person we are looking for, please fill out an online application on our website.  We look forward to hearing from you!

Win an Apple iPad! Enter Right Now!

  • Comments: 13
  • Written on: February 5th, 2010

You can win Apple’s latest creation, the iPad just by being a part of the nationally-syndicated Living Digital radio show!

The Living Digital show covers today’s technology from cell phones, to 3D TV to your personal computer with a special focus on how your technology impacts your life.

The show airs from 2-5 PM CST on Saturday afternoon and
can also be heard online.

So How Can I Win an iPad?

There are a few different ways you can win.  Each time you complete one of the following actions, you will receive one entry in the drawing for the iPad.  There is no limit to the number of times you can enter, so feel free to enter as often as you like:

  1. Call 1-800-825-5865 between 2-5 PM CST and ask a technology question on the air – Worth 10 entries
  2. Email your technology question for use on the air at thor<.at.>livingdigitalshow.com – Worth 3 entries
  3. Post a valid (not spammy) comment on any post on this blog.  You receive one entry for each comment you post. You must include a valid email address in the appropriate field. – Worth 1 entry per comment
  4. Follow @thorschrock on Twitter and RT this message for a bonus entry every day you are following me! I entered the Living Digital Show Apple iPad giveaway!  You can enter too at http://www.livingdigitalshow.com. #ipad

    – Worth 1 entry per day automatically

How Does the Contest Work?

Entries in the contest will be accumulated between now and the public availibility date of the iPad.

When the iPad is available for purchase, we will buy one and no additional entries will be accepted at that time.

The iPad will be filmed in an unboxing video, repackaged and immediately shipped to the winner (who we will congratulate in the video).

If you are entering from outside the US, please understand that we must comply with duties, taxes, and export regulations that are applicable in your country.

All radio callers, emailers, twitter followers who re-tweet, and comment posters will be aggregated and numbered.  Then a random number will be generated.  The entry that corresponds to the generated number wins the iPad.

How Will the Winner be Notified?

The winner will be notified by email or telephone, depending on the contact information we have available.  The winner will have 1 business day to claim the prize, or we will draw another winner.

The purpose of this contest is to generate interest and callers for the Living Digital show, and that is why the contest has been slanted for callers and emailers unlike the last contest I did a number of months back.

Nearly Half of all Scanned Computers are Infected

  • Comments: 12
  • Written on: February 3rd, 2010

The Anti Phishing Working Group reported that in the third quarter of 2009, 48% of the computers scanned for malware were infected with downloaders, password stealers, or other forms of malware.

Their report also indicated a 5.5% increase in reports of first time phishing attempts, with an overall decrease in the number of victims.

This indicates that cyber criminals are working faster to get new phishing sites online, but those sites are being discovered and neutralized more quickly than ever.

The report continues on to indicate that the single greatest problem in the battle against phishing scams is a general lack of awareness among those in the public about how the scams work and how to avoid becoming a victim.

Will 2010 Be the Year of the Slate PC?

  • Comments: 7
  • Written on: February 2nd, 2010

If 2009 was the year of the netbook then 2010 may be the year of the slate PC.

Apple’s iPad tablet device on follows the demonstration of an HP tablet device (also called a slate PC) at the CES.

As the recession hit the US in 2009, computer sales were only 2.8% up in the US as compared to a 24% increase in 2008.  In fact the first three quarters of 2009 were awful for computer sales across the country – until netbooks saved the day in Q4.

The idea of a 10″ touch screen device that has the power of a notebook and the size of a netbook intrigues me.  I can see moving my front desk employees off their desktop PCs and onto iPads or Slates.

Size and Options Mater

I thought it was really interesting that Apple is only introducing the iPad in one size.  Apple is clearly targeting the iPad as a lifestyle device while PC manufacturers are targeting the slate form factor as a flexible and useful productivity tool.

Its almost like apple is lining up another Mac vs. PC battle that they can never win – a proprietary Apple device with a closed software distribution channel and PC with flexible devices with customizable options and a ton of inexpensive software already in the pipe.

It’s all About the Content Stupid

While PC manufacturers will most likely sell many more slates than Apple will iPads, the real money is not in the device its self, it is in the content that is consumed on the device.

Apple will be releasing its new web-based version of iTunes later this year, which will allow Apple users to synchronize their content between multiple devices like an iPhone, and iPod and an iPad.

Apple followed a similar release model with the iPhone.  When the 1st generation phone was released it was lacking in many basic cell phone features (ability to shoot video, picture messaging, etc) yet Apple released it anyway.  They needed to get a device in the market so developers would begin building content.

As the content grew, so did iPhone’s advantage over other smart phones and subsequent versions could be subsidized to include more features because Apple was making it back on the content.

I would expect a similar model for the iPad.  The 1st generation device has no webcam, yet has software handles for video calling for example.  I would expect subsequent revisions of the iPad to add additional features as the content growth allows.

How do you think the iPad will do?

Living Digital Radio Show Debuts Today

  • Comments: 12
  • Written on: January 7th, 2010

This afternoon at 2:00 CST Chris Goforth and I will be kicking off a new syndicated radio show called Living Digital.

Many of you know that I currently do a 1 hour show every Saturday at 10 AM CST called Compute This.  Living Digital will be similar in concept to Compute This, but will differ in some important ways.

Compute This is designed to be live and local.  It is specifically designed to service the people of Lincoln and the current and future customers of Schrock Innovations.

Living Digital is designed to have a more widespread focus and cover areas that are influenced by technology, but are not necessarily computers.

For example, Living Digital will cover televisions, cell phones, gaming systems, digital cameras and more.  With all of the new technologies coming out it is easy to become overwhelmed.  The Living Digital Show is designed to make your technology work for you and be more of a help than a headache.

You can listen to Living Digital every Saturday afternoon in Lincoln, NE on http://kfor1240.com (KFOR 1240 AM).  This week the show will be slightly shorter in Lincoln because of Nebraska Weslyean Basketball coverage, but I promise it will be a blast!

iSlate Won’t Be a Low-Price Device

  • Comments: 29
  • Written on: January 6th, 2010

There has been a lot of chatter all over the web regarding Apple’s expected announcement of the iSlate tablet device on or around January 26, 2010.

There are a lot of people with a lot of ideas about what the iSlate tablet is, what product niche it is designed to fill in Apple’s product line, what its features will be, and how much it will cost.  While no one knows the specifics yet, I believe a lot of the rumors are slightly off-base.

Everyone is wrapped up in what Apple has ordered from suppliers, what the iPhone can do, Apple’s supposed need to compete with netbooks, and pure desire for something new from Steve Jobs.

Many of the people turning the crank on the rumor machine are fogetting some of the known Apple quantities:

  1. Steve Jobs doesn’t chase market niches – he redefines them
  2. Steve jobs has publicly stated that netbooks are substandard hardware
  3. Apple risks cheapening its brand by selling a sub-$1000 computing device
  4. This is a lifestyle device – people will not buy it because the need it.  People will need it because they want it

Rather than getting all caught up in the expected specifications, whether or not it has an OLED screen, or attempting to decode vague requests to iPhone application developers for more high-resolution apps, I am going to make three general Thorstradamus predictions:

  1. There is a distinct possibility that the late January announcement is about an improvement in the iPhone.  I peg this at a 60% chance.  Apple is about the software & apps, and they’re just not there yet.
  2. If the announcement is about an Apple tablet, it will cost more than $1200.  It may be re-released later at a lower cost as Apple did with the iPhone
  3. I do not think Apple will launch a device designed to compete with $400 netbooks EVER

What do you think?  Post a comment below to go on the record.  Let’s see who is right on this one!

http://www.engadget.com/2009/12/23/apple-planning-event-for-january-with-high-res-iphone-or-small/

City of Lincoln Thanks Schrock Innovations for Recycling Commitment

  • Comments: 12
  • Written on: January 5th, 2010

City of Lincoln NebraskaLast week Schrock Innovations received a letter from the City of Lincoln regarding our support of America Recycles Day.

Each year students and businesses across Lincoln pledge to commit themselves to recycle more in the coming year.  Each pledge is placed in a box and a drawing is conducted.

As we have done in the past, we donated a computer system to this year’s pledge winner.  Here is the text from the letter we received from Gene Hanlon, Lancaster County’s Recycling Coordinator:

Dear Thor:

I’m writing to express our sincere appreciation to you for your support of America Recycles Day and donating one of your computers for our Community Grand Prize Drawing.  Your donation of the computer provided a valuable incentive for people to take the time to complete a pledge to increase their recycling efforts or buy recycled products.

This year we received over 1,900 pledges from Lincoln and Lancaster County residents to step up their recycling efforts.  I don’t believe this would have been possible without your support.  I hope you found your involvement in the America Recycles Day campaign beneficial.

Best wishes to you and your family during this holiday season.  I hope that the New Year brings much happiness to you and your family.

Schrock Innovations Selected as a Google Favorite Place

  • Comments: 12
  • Written on: January 4th, 2010

Google Favorite PlacesSchrock Innovations received a letter last week that our Lincoln Service Center has been selected as one of 100,000 “Favorite Places” on Google.

The selection was based on how many people have sought out information about Schrock Innovations on Google.  That information includes reviews, requests for driving directions, and general search data.

Contained within the letter was a window decal for our Service Center as well as some statistics about how local Lincoln, Nebraska Google users were seeking out Schrock Innovations over the past 6 months:

  • An average of 14 people a month request driving directions to Schrock Innovations (pretty nice considering we are on one of the busiest intersections in Lincoln)
  • There were 942 requests for specific information about Schrock Innovations (coupons, reviews, etc.)
  • The majority of users who look into Schrock Innovations are looking for computer repair services

Gooogle Favorite Places is a sub component of Google Local Business Center.  I was unaware of this program until Google contacted us to let us know we had been selected.

If your business has not been selected, you can apply for consideration by signing up for and completing an entry in Google Local Business Center.

Schrock Innovations received a letter last week that our Lincoln Service Center has been selected as one of 100,000 “Favorite Places” on Google.

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