- Comments: 3
- Written on: May 3rd, 2011
Thor Schrock was a guest on KMTV Channel 3’s morning show, the Morning Blend to talk about Schrock Innovations 2011 Ultimate Upgrade Sale.
The best part was when he spooked Mike DiGiacomo by just knowing he had a Commodore VIC-20 in his basement that he could trade in if he wanted to.
Take a look at the video. The sale is going on at Schrock Innovations through May 7, 2011.
- Comments: 5
- Written on: March 21st, 2010
This weekend Schrock Innovations kicked off the 2010 Ultimate Upgrade sale with all of the normal events, plus one new twist.
While I was taping last weekends show in the studio with Chris Goforth the first day of the NCAA Basketball Tournament was under way.
In between each segment Chris was switching between the studio mode and the KLMS 1480 – ESPN Sports Lincoln feed to catch the latest scores.
I am not a huge basketball fan, and while an upset is always interesting something else stood out to me above all else. There were no local commercials in the commercial segments.
Why No Local Commercials?
In just 5 weeks 1480 AM was flipped from a sports station, to an oldies station, and then back to a sports station again just days before the tournament began.
There was simply no time for the sales management to put together commercial packages, get them to the sales people, and then present them to clients.
These situations always interest me because here I saw a great sports product paired with a station with available advertising spots, and a lack of a pre-defined pricing structure.
I was already in the studio, so we cut a quick :30 spot (listen to it here) and I simply asked the station manager if I could advertise during the games. Of course they agreed, so the only thing to work out was the price.
I was able to get spots during each game for an unbelievable price just because I asked. The price was so good that I asked if I could have 2 spots per game instead of one. They agreed!
What is the Ultimate Upgrade?
The commercial we cut was all about the Ultimate Upgrade sale at Schrock Innovations. During this sale you can trade in an old computer for credit against a new system.
The new computer is only $449 after your trade – $250 off our normal entry level price – and you can trade any old computer working or not!
Its a little early to know how the commercials did, but for the price I paid I would be willing to blindly commit to a regular KLMS schedule no questions asked!
- Comments: 1
- Written on: April 25th, 2009
Today is the last day to purchase an Ultimate Upgrade PC at Schrock Innovations and receive the free double your memory upgrade from 2 GB to 4 GB! Be sure to stop into the service center to find out how the Ultimate Upgrade can take any old, tired PC and give it new life! If […]
- Comments: 0
- Written on: April 14th, 2009
Yesterday I posted about Schrock Innovation’s Ultimate Upgrade Sale and a few readers have asked me to shoot a video of the computer to show off some of the components that were used.
I have been crazy busy the past few days, so I have not even had the chance to edit any of the HOURS of video from the construction of the new Service Center yet. Nevertheless, here is the next best thing:
This is the commercial that will start airing today on Channel 10/11 in Lincoln about the special. This is the first time we have ever used television to promote a specific offer, so it should be interesting to see how it goes. What do you think of the spot?
- Comments: 2
- Written on: April 13th, 2009
For those of you new to my blog, the Ultimate Upgrade sale is a special offer that we make only once each year. During the sale you can trade in your old, tired computer tower for a brand new Modular Computer from Schrock for only $449!
Next to our annual Holiday sale, this is the most popular computer offering we have all year. Our customers ove the Ultimate Upgrade because they get a $700 computer for only $449 by trading in their old system.