What Does it Mean to “Own” a Keyword/Phrase?

  • Comments: 3
  • Written on: September 8th, 2008

A friend of mine emailed me the other day and asked a very basic question about a term that gets tossed around the affiliate marketing industry pretty loosely.

He asked me what it means to “own” a keyword or phrase. I have to admit that I have used this term here in the past without much thought about how vague it really is.

To Those Few Google Haters Out There: No One Else Can Compete

  • Comments: 1
  • Written on: October 23rd, 2006

This afternoon I had a conversation with one of our web development customers about the placement of her website in Google. She was concerned that she was not close enough to the top of the results in Google, which puzzled her given that she ranked well in Yahoo and MSN.

I explained to her that saying she does well in Yahoo and MSN but not in Google is like saying the Huskers can beat any Texas high school team out there, just not the college ones.

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