Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

Thankfully we moved a lot of our excess inventory yesterday, as well as our new servers, rack, bench displays, and some of the lesser used data recovery equipment. We also had all of our phone and data cabling installed as well as our ambient sound system. Today we finish moving everything and tomorrow the phones and data change over.

While we will be live in the new space tomorrow, our grand opening will not be for another week or two. There is still a lot of work to get done, and we are all tired and sore but man is it worth it!

Schrock Innovations‘ PC Maintenance Checkup Sale is by far one of the most popular times of the year to bring a computer into their computer repair Service Centers.

Over the past week Schrock’s technicians have been pulling overtime to keep up with demand.

As you can see, as soon as Schrock launched the sale computers started pouring in to the Service Centers.

By the end of the first day more than 100 computers had arrived for the $30 maintenance offer. Throughout the course of the sale Schrock took in over 1,000 systems for maintenance between Omaha and Lincoln, NE.

The load was unusually weighted toward desktop computers over laptops. Over the past couple years Schrock has seen a steady shift away from desktop computers toward notebooks.

The company has also been advertising on FM radio stations for the past 9 months which tends to bring in a younger demographic who prefer the portability of a notebook over a desktop. Either way, it was a little surprising to see the desktop hanging in there in the quantity department.

Schrock;’s customers oftn hear that the Maintenance Checkup Sale is going on for “one week only,” but in reality Schrock’s technicians have been working under a load of 100+ computers in queue for more than 3 weeks now.

When Schrock launches a sale this big, it is always a challenge to keep turn-around times reasonable the customer.

To help moderate the work flow, Schrock will email customers about the sale first, then work through the bulk of that response before taking it live on the radio.

Schrock emailed over 8,500 customers about the sale and the response was immediate and intense.

While a flood of Schrock’s existing customers was expected, we were all shocked to see that about 20% of the computers coming in after the email were new customers. Apparently the sale announcement email went viral with customers forwarding it to their friends and relatives.

All in all, Schrock’s technicians have been putting in 60-70 hours a week EACH in an attempt to keep up with the demand. With the sale ending today at 5 PM they should have everything back to normal again in each Service Center within a few days.

Thank you Schrock customers for another amazingly productive Maintenance Checkup Sale!

This week Schrock Innovations launched a new commercial in Lincoln and Omaha promoting the PC Preventative Maintenance Checkup Sale that is running through March 20th at both Schrock Innovations’ locations.

In the commercial you will see a computer’s processor fan that is almost 50% constricted by dust.

While Schrock does a lot more than a physical cleaning during a Maintenance Checkup, there is no disputing that the 8 hours of work that goes into a checkup is worth the $29.99 sale price!

Contact Schrock Innovations today for more information about the sale.

Schrock Innovations will be holding our first Preventative Maintenance Checkup Sale of 2010 starting this weekend, March 12, 2011 through March 20, 2011. Although we are “officially” launching the sale on this weekend’s Compute This radio show, you are invited to bring your PC in now and beat the inevitable rush! Last week I was […]

Schrock Innovations announced today that Tim Meyer has been hired to assist in the development of the company’s growing web services division.

Tim had been working with Schrock for the past several months as a contractor, but earned a permanent position with the organization after demonstrating mastery of a wide range of skills.

“It is really rare to find a single person who can do it all,” Thor Schrock, CEO of Schrock Innovations said. “Tim can code with the best of them, crack a quick graphic when he needs to and still have time to return calls, assist clients, and keep everything rolling.”

Schrock Innovations is pursuing an intense web development schedule in 2011 that includes items such as:

• Development of video tutorial products
• Beta testing a new work flow management system
• Aggressively pursuing local hosting clients who are being undeserved
• Increasing the frequency and quality of communications with existing clients
• Refining Schrock’s existing web design packages to improve service levels

Welcome aboard Tim! You have a lot of work to do 🙂

In 2008 we opened a new Service Center in Lincoln, NE and we needed someone who could work some concrete magic for us.

Todd Rose Decorative Concrete put in a floor, a concrete reception desk and concrete display counters. These guys did things with concrete that I didn’t even know you could do!

Here’s a mash-up of what they did in one short week:

Today I learned that they also were honored in a trade publication featuring some of their work in Lincoln, Omaha and across the state of Nebraska!

The first time I met Todd he had some big ideas and a lot of motivation to get where he was going. It is amazing that he has been able to accomplish as much as he has with an economy as uncooperative as this one is.

It is a testiment to the kind of man Todd is and the kind of Company he runs. I would strongly recommend Todd Rose Decorative Concrete to any of my friends or business associates!

Today Schrock Innovations is changing out the 2010 Holiday Special computer commercial airing on ESPN 1480 and replacing it with a more feature-focused version.

The new commercial will begin airing November 29, 2010 and will air through Christmas Eve or until the 2010 Holiday Special is sold out.

Click here to download or play the new commercial.

This version is similar to the previous ESPN spot that aired throughout the month of November, but includes more specific information about what makes the computer so special.

Features like the 120 GB solid state hard drive, the 6-core processor, and its amazing 12 GB of DDR3 memory are specifically mentioned.

Schrock Innovations will be offering some amazing deals starting this Friday and going all weekend along through Sunday at both Schrock Innovations locations.

A couple days ago I was on KMTV Channel 3 in Omaha to talk about the great Black Friday Weekend deals at Schrock.

You can read all about the details and get the specifications on the computers in our Black Friday Weekend Event circular.

Some of the items on special include:

• Preventative Maintenance Checkups only $29.99 (regular price $70)
• Norton 360 Installed and Warrantied only $79.99 (regularly $150 – 25 per Service Center)
• Compaq notebook computers only $399 (3 available per Service Center)
• Ultimate Upgrade 2011 Special only $399 (10 available per Service Center)
• $100 off the 2010 Holiday Special Desktop PC (only 16 left per Service Center)
• Free $10 gift card for every $50 gift card you purchase

You can also purchase the discounted Maintenance Checkups or the discounted Norton 360 installation as a certificate. They make a great stocking stuffer and they all display the full retail price of the item. They are redeemable after Christmas 2010 and are an outstanding value!

You can purchase certificates by phone. Click here for the number of the Service Center nearest you.

What is the Ultimate Upgrade?

The Ultimate Upgrade is a special computer that we typically only offer once each year in the spring. With the Ultimate Upgrade you trade in your old, tired computer for a brand new Modular PC for only $399.

For the Black Friday sale we are offering the 2011 Ultimate Upgrade model, which is almost identical to our X3 model that retails at $799.

As you can see, it is an amazing deal that will not last long. There are only 10 available per Service Center.

We are allowing orders by phone on this item. Please understand that we will answer phones as quickly as we can, but we are expecting a massive response Friday morning.

You don’t trade in your old computer until your new one is ready, and no old parts are used in the construction of your new PC.

The audio for the August 7, 2010 Compute This Radio Show is now available online.

You can right click here to download the audio to your computer or MP3 player.

On this show, Thor and Chris touched on the following topics:

• How different types of computers are designed to be used in different ways
• The Smart Summer of Savings Sale at Schrock Innovations
• Needless babble about Submariners an d the tail end of a Navy guy joke 😉

Computer This airs on the following stations. Each show is a live broadcast and callers are always welcome:

• KFOR 1240 AM on Saturday from 10-11 AM – 489-1240
• KFAB 1110 AM on Sunday from 7-8 AM – 558-1110

Also, don’t miss the Living Digital Show on 1240 AM KFOR Saturdays from 2-5. Thor brings you the latest technology news from a non-technical perspective.

The audio for the July 24, 2010 Compute This Radio Show is now available online.

You can right click here to download the audio to your computer or MP3 player.

On this show, Thor and Chris touched on the following topics:

• Launch of the Smart Summer of Savings Sale Event
• Examples of Great Schrock Service
• Lots of Callers With Great Questions

Computer This airs on the following stations. Each show is a live broadcast and callers are always welcome:

• KFOR 1240 AM on Saturday from 10-11 AM – 489-1240
• KFAB 1110 AM on Sunday from 7-8 AM – 558-1110 (coming August 1st)

Also, don’t miss the Living Digital Show on 1240 AM KFOR Saturdays from 2-5. Thor brings you the latest technology news from a non-technical perspective.