New Radio Commercials Talk about the Benefits of Modular PCs

  • Comments: 2
  • Written on: October 23rd, 2009

schrock_logo_webThis week Schrock Innovations started a new series of commercials running on three different radio stations in Lincoln (KFOR, KZKX, and KIBZ) that talk about the features of the 2009 Holiday Special and the benefits of choosing a Modular PC.

Chris Goforth and I met up to make the spots and to be honest I was just not in rah-rah marketing mode that day.  I knew what I wanted to talk about, but did not have a script or even a bulleted list for that matter.

Chris and I were talking about what we wanted to do and I suggested that rather than the traditional commercial that we style the commercials in the same tone that we do our weekly radio show.  Chris agreed so he hit record and we went to work.

I have to honestly say that these commercials were the easiest, least forced, and most informative spots I have ever done for any product.  A couple days later Chris and I ran into each other at the studio and he even commented that when he hears the spots its like he has been teleported into our show for that minute.

Take a listen to these two spots and tell me what you think of them.

Spot 1 – The Features of the 2009 Holiday Special PC

Spot 2 – The Benefits of Choosing a Modular PC

We have a third spot that will begin running on Monday, that talks about Schrock’s award winning service.  I am not allowed to talk about that just yet, so subscribe to my RSS feed to hear all about it in your email Monday morning!

Schrock Innovations Sponsors
Local America Recycles Day Efforts

  • Comments: 3
  • Written on: October 21st, 2009

American_Recycle_daySchrock Innovations is sponsoring this year’s Lincoln America Recycles Day Celebration by donating a new $1,300 Modular Computer to one lucky winner.

There are some really great prizes, and you can enter as a business or as an individual.

Here is the release that was sent yesterday:


Recycling Office, 2400 Theresa Street, Lincoln, NE 68521, 441-7043, fax 441-8735


FOR MORE INFORMATION: Gene Hanlon, Recycling Coordinator, 441-7043


The City Recycling Office encourages the public to participate in America Recycles Day November 15, an effort to encourage recycling and the purchasing of recycled products. Residents have the opportunity to make a pledge to improve their recycling efforts and to participate in several special events.

“America Recycles Day is an opportunity for people to shape part of the environmental impact they have on our community and the world,” said City Recycling Coordinator Gene Hanlon. “By making a pledge, residents have an opportunity to make a commitment to increase their recycling efforts and help reduce their greenhouse gas emissions.”

Those who fill out a pledge form are entered into a drawing to win prizes, including

  • computer system valued at $1,300, donated by Schrock Innovations;
  • a six-year curbside recycling subscription, donated by the Lincoln Journal Star, Midwest Refuge, Recycling Enterprises and Star City Recycling;
  • $100 gift cards donated by Russ’s Market and Wal-Mart;
  • free Panera Bread for one year.

The pledge drive runs through Sunday, November 8. Prizes will be awarded at noon Saturday, November 14 at EcoStores Nebraska, 530 W. “P” St. Pledge boxes are located at Russ’s Markets, Lincoln City Libraries and select recyclers. Pledge forms and more information about America Recycles Day also are available online at (keyword: ARD).

Several other recycling-related events will take place in Lincoln next month:

  • A free tire collection will take place from 7 a.m. to 8 p.m. Saturday, November 7 and Sunday, November 8 at N.W. 38th Street and West Webster Road. The collection is sponsored by the Emerald Sanitary Improvement District and funded by the Nebraska Department of Environmental Quality.
  • EcoStores Nebraska will host a usable latex paint exchange from 8 a.m. to noon Saturday, November 14. Usable paint is free, and $2 is charged for disposal of unusable paint.
  • Paper shredding and electronic equipment recycling events are also being planned. Locations, times and fees will be announced at a later date.

New Email Phishing Scam Targets Small Business Users

  • Comments: 2
  • Written on: October 19th, 2009

In the past, phishing scams were almost always something people using Hotmail, Gmail, or Yahoo mail had to be concerned about.  But now a new twist to an old email scam has small business users calling their IT people almost daily.

Emails like this one are being sent out on a mass basis to people who are not using any of the mass-email services:

Dear user of the mailing service!

We are informing you that because of the security upgrade of the mailing service your mailbox ( settings were changed. In order to apply the new set of settings click on the following link:

Best regards, Technical Support.

If you look at the HTML code behind the “confirmation” link you will find that it is actually taking you to instead of

If you follow their link, you will see a page that looks like this:


The phishers want you to download an executable file that will probably infect your computer with a virus.

Our web staff has been taking questions from our customers as well as other confused email users who don’t have an IT person who would have sent them this kind of an email.

If you get one of these, just mark it as spam.  Whatever you do, don’t download the .exe file!

Schrock Innovations Wins
2009 Nebraska Retail Federation
Customer Service Business of the Year Award

  • Comments: 3
  • Written on: October 17th, 2009

nebraska_retail_federation_logoYesterday I attended the Nebraska Retail Federation’s annual awards banquet and accepted the 2009 Customer Service Business of the Year on behalf of Schrock Innovations.

I am no stranger to political and business gatherings, but those in attendance at the NRF ceremony were not from the circle I normally meet up with at events.

At our table we were joined by several higher-ups from JC Penny.  Other sponsors of the event included Pamida, Walgreens, Target, and a few other big-name retailers.

We were among 30+ nominees for the award and some had traveled in from as far away as Kearney.

As each of the nominees was introduced we were asked to briefly talk about our company to the audience.

Its All About the Service

When it was my turn on the stage I asked the audience to raise their hand if they had ever had a computer problem.  Everyone raised a hand. Then I asked people who had someone to help them with their computer problems to put their hands down.  About 40% did, leaving a majority of people in the room with nowhere to turn for PC help.

I explained the Schrock Innovations was founded 10 years ago o help people with their computer problems – even if we were not being paid to help.  I explained that the Schrock approach was about building trust and relationships.

Schrockies in the House?

At the end of my presentation I asked if there were anyt Schrock customers in the audience.  6 people raised their hands (not bad considering there was no one from Omaha and 1/2 of the crowd was out of our Lincoln service area).

I asked them in front of the crowd if they fel;t special after they worked with Schrock Innovations.  They said that they did.

Thank You NRF

This award means a lot to Schrock Innovations and its employees.  On the eve of launching the biggest sales event of the year, our Holiday Sale, this award reminds everyone of the reason we are in business.  It’s not to sell hardware or software – we are in business to provide service.  Everything else will take care of its self if we take care of our customers.

Windows 7 Launch Party This Saturday at Schrock Innovations in Lincoln

  • Comments: 0
  • Written on: October 15th, 2009

2009_holiday_specialSchrock Innovations is holding a Windows 7 launch party this Saturday, October 17 in our Lincoln Service Center form 10-noon.

Stop by the Service Center to enjoy a dessert bar (dessert in the morning – AWESOME!), take a peek at our 2009 Holiday Special PC, and test drive Microsoft’s latest operating system, Windows 7, almost a week before your friends can.

I know there the Texas Tech game is that Saturday, so if you need a few extra reasons to make the trip Saturday morning here they are:


Just stop by the launch party and sign in to win.  We will be giving away more than $700 in prizes to people just for attending the party.  You could win:

  1. An MSI Netbook Computer ($400 retail value)
  2. 320 GB External Backup Hard Drive ($120 retail value)
  3. One of 2 $50 Schrock Innovations Gift Cards
  4. A FREE Copy of Windows 7 Home Premium (available after October 22nd)
  5. A 2 GB USB Flash Drive


We will be showing off some of the fancy new technology behind this year’s Holiday Special PC that you will only find at Schrock Innovations.

  • Take a peek at the latest hard drive technology, solid state.  These hard drives have no moving parts, making them the most reliable storage device you can get in a computer today.
  • Watch us beam video wirelessly to a TV on the other side of the Service Center using Windows 7’s new media sharing functions
  • Watch one of our technicians produce a movie and beam it to a television without any DVDs at all in less than a minute!

I hope to see you there!

Christine Campbell Dentistry Launches Website With Schrock Innovations’ Assistance

  • Comments: 3
  • Written on: October 14th, 2009

Christine Campbell DentistryChristine Campbell DDS wanted to create a website that communicated her practices’ commitment to dental health while at the same time differentiate it from their competition.

She knew what colors she wanted and some site styles she like but needed help to make her vision a reality. She contacted Schrock Innovations to bridge the divide.

Schrock worked with her step by step to turn her ideas into a design she liked. Once the design was created the Schrock Innovations team went to work creating a flash intro page that matched her design. Brad then worked with Christine’s office personal to assist them with the creation of the page content.

Their unique content helped the website stand out amongst its competitors in search engine rankings.

Christine now has a site that is expandable and ready to change with the needs of her patents and practice.

Schrock Innovations Nominated for 2009 Nebraska Retailer of the Year Award

  • Comments: 0
  • Written on: October 13th, 2009


I received a note today that Schrock Innovations was nominated for the 2009 Nebraska Retailer of the Year Award presented by the Nebraska Retail Federation.

Being nominated alone is a significant honor considering that previous recipients have included Bob and Vicki Rokeby, Gary Michaels, Merle Honerman, Robert Allen, Dick Campbell, and Rose Blumkin.

We will be attending the awards banquet to honor whichever business wins the award this Friday.

As part of the nomination process, the Federation asked that each nominee send in some information about their respective business.  Here is what we sent them for consideration:

To Whom it May Concern:

When Schrock Innovations was founded ten years ago, the retail technology world was a different place.

Dell was just figuring out how to mass-manufacture PCs, Hewlett Packard was the only game in town for printers, and local OEM providers made their profits by selling hardware.

Schrock Innovations sought to differentiate itself by emphasizing service instead of specific products.

In fact, the first concept we introduce to new employees at Schrock is that we don’t sell computers. We don’t sell hardware. We sell the service that makes those computers and devices work for our customers.

The world has changed in the last 10 years – Now it is considered acceptable to outsource your technical support to India or to expect your customers to mail back defective products at their expense rather than exchanging them with a retailer.

At the same time we are all facing one of the most hostile economic environments in recent memory.

Schrock Innovations tightened its belt just like everyone else has been forced to do. Those cuts required our staff to work a little smarter and be a little more efficient.

But Schrock has never forgotten that its competitive advantage – its secret to business success – is our dedication to making our customer feel good about doing business with us.

The commitment to our customers’ experiences has been the consistent factor that has carried us through good times and bad over the last decade. It was the motivation behind opening a new $825,000 retail facility in Lincoln this year, and the key to a double-digit increase in sales and profitability YTD.

It is easy to get caught up in the numbers – the deposits, payments, taxes, and quarterly growth rates. It is more difficult to come into to the Service Center every day and look beyond the work in front of us to see the faces of the real people we are serving.

The satisfaction of these real people is what we live and die by at Schrock Innovations. As long as our customers are happy, everything else comes out in the wash.

Thank you for taking the time to consider Schrock Innovations for this award. We are humbled by our nomination and honored to be in the company of the great retailers of the state of Nebraska.


Thor Schrock
Schrock Innovations, Inc.

2009 Holiday Special Commercial On the Air

  • Comments: 1
  • Written on: October 12th, 2009

Excitement is building for the launch of our 2009 Holiday Special computer featuring Windows 7 and a solid state hard drive.

With the launch party coming up on Saturday the 17th in our Lincoln Service Center, our commercials promoting the new system started running this week on TV and radio.

The official specifications will be released soon on the Schrock Innovations website, but until then watch this commercial to get a sneak peek at the most advanced computer available in Nebraska this Holiday Season!

ShowTek Entertainment Taps Schrock Innovations for Website Redesign

  • Comments: 2
  • Written on: October 11th, 2009

ShowTek EventsShowTek Events in Denver, Colorado wanted their website revamped so it would stand out against the competition.

Rob from ShowTek reached out to Schrock Innovations to build a site that would maximize its SEO benefits, and plays a song of the day. Rob wanted multiple video & images, simple navigation, vibrant colors, while at the same time have the website run completely from his own server in an easily updateable framework.

Brad went over each specific detail Rob wanted and then create a site design that would house the ShowTek Events vision of the new site. He created a unique design using a one button menu bar. Combining this with a BACK and HOME button, the site is very simple to navigate and makes it easy to find each product.

The desire to avoid third-party services and the ability to have a song of the day was solved by Schrock building a custom Flash player for their content. The Flash player also allowed the vision for a video gallery to play on the same page when you click a thumbnail.

To keep the updating easy, we built his site was built using PHP, CSS and JavaScript. Upon completion Brad met with Rob for a brief introduction on how to update the website and manage its content.

Now ShowTek Events has a site fitting their vision which is simple to navigate and update

Preventing Identity Theft With Dale Johnson
on KFOR’s Lincoln Live Afternoon Show

  • Comments: 2
  • Written on: October 7th, 2009

kforlogoThis afternoon I was on KFOR’s Lincoln Live afternoon show with Dale Johnson and Officer Russ talking about preventing digital identity theft.

The interview was about 30 minutes, and there were some great pointers for keeping your pocketbook safe while you are on the Internet.

Working in the Service Center at Schrock Innovations we have at least one person every day on our bench who is infected with a program that attempts to steal their financial information simply by asking for it.

What Did You Cover in the Interview?

We touched on a number of topics during the interview, but these were some of the major points:

  1. How to cyber-crooks get your credit card number?  You might be surprised how many people give it up freely!
  2. What can the police really do to help you once you have become an identity theft victim?
  3. What is the one piece of software you NEED on your computer that stops financial fraud in its tracks?
  4. What are some basic safe practices that can protect your children on Twitter and Facebook?

Listen to the Interview

If you missed Lincoln Live this afternoon, you can listen to the complete audio here.

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