- Comments: 3
- Written on: October 14th, 2009
Christine Campbell DDS wanted to create a website that communicated her practices’ commitment to dental health while at the same time differentiate it from their competition.
She knew what colors she wanted and some site styles she like but needed help to make her vision a reality. She contacted Schrock Innovations to bridge the divide.
Schrock worked with her step by step to turn her ideas into a design she liked. Once the design was created the Schrock Innovations team went to work creating a flash intro page that matched her design. Brad then worked with Christine’s office personal to assist them with the creation of the page content.
Their unique content helped the website stand out amongst its competitors in search engine rankings.
Christine now has a site that is expandable and ready to change with the needs of her patents and practice.
- Comments: 0
- Written on: October 13th, 2009
I received a note today that Schrock Innovations was nominated for the 2009 Nebraska Retailer of the Year Award presented by the Nebraska Retail Federation.
We will be attending the awards banquet to honor whichever business wins the award this Friday.
As part of the nomination process, the Federation asked that each nominee send in some information about their respective business. Here is what we sent them for consideration:
To Whom it May Concern:
When Schrock Innovations was founded ten years ago, the retail technology world was a different place.
Dell was just figuring out how to mass-manufacture PCs, Hewlett Packard was the only game in town for printers, and local OEM providers made their profits by selling hardware.
Schrock Innovations sought to differentiate itself by emphasizing service instead of specific products.
In fact, the first concept we introduce to new employees at Schrock is that we don’t sell computers. We don’t sell hardware. We sell the service that makes those computers and devices work for our customers.
The world has changed in the last 10 years – Now it is considered acceptable to outsource your technical support to India or to expect your customers to mail back defective products at their expense rather than exchanging them with a retailer.
At the same time we are all facing one of the most hostile economic environments in recent memory.
Schrock Innovations tightened its belt just like everyone else has been forced to do. Those cuts required our staff to work a little smarter and be a little more efficient.
But Schrock has never forgotten that its competitive advantage – its secret to business success – is our dedication to making our customer feel good about doing business with us.
The commitment to our customers’ experiences has been the consistent factor that has carried us through good times and bad over the last decade. It was the motivation behind opening a new $825,000 retail facility in Lincoln this year, and the key to a double-digit increase in sales and profitability YTD.
It is easy to get caught up in the numbers – the deposits, payments, taxes, and quarterly growth rates. It is more difficult to come into to the Service Center every day and look beyond the work in front of us to see the faces of the real people we are serving.
The satisfaction of these real people is what we live and die by at Schrock Innovations. As long as our customers are happy, everything else comes out in the wash.
Thank you for taking the time to consider Schrock Innovations for this award. We are humbled by our nomination and honored to be in the company of the great retailers of the state of Nebraska.
Schrock Innovations, Inc.
- Comments: 1
- Written on: October 12th, 2009
With the launch party coming up on Saturday the 17th in our Lincoln Service Center, our commercials promoting the new system started running this week on TV and radio.
The official specifications will be released soon on the Schrock Innovations website, but until then watch this commercial to get a sneak peek at the most advanced computer available in Nebraska this Holiday Season!
- Comments: 2
- Written on: October 11th, 2009
ShowTek Events in Denver, Colorado wanted their website revamped so it would stand out against the competition.
Rob from ShowTek reached out to Schrock Innovations to build a site that would maximize its SEO benefits, and plays a song of the day. Rob wanted multiple video & images, simple navigation, vibrant colors, while at the same time have the website run completely from his own server in an easily updateable framework.
Brad went over each specific detail Rob wanted and then create a site design that would house the ShowTek Events vision of the new site. He created a unique design using a one button menu bar. Combining this with a BACK and HOME button, the site is very simple to navigate and makes it easy to find each product.
The desire to avoid third-party services and the ability to have a song of the day was solved by Schrock building a custom Flash player for their content. The Flash player also allowed the vision for a video gallery to play on the same page when you click a thumbnail.
Now ShowTek Events has a site fitting their vision which is simple to navigate and update
- Comments: 2
- Written on: October 7th, 2009
This afternoon I was on KFOR’s Lincoln Live afternoon show with Dale Johnson and Officer Russ talking about preventing digital identity theft.
The interview was about 30 minutes, and there were some great pointers for keeping your pocketbook safe while you are on the Internet.
Working in the Service Center at Schrock Innovations we have at least one person every day on our bench who is infected with a program that attempts to steal their financial information simply by asking for it.
What Did You Cover in the Interview?
We touched on a number of topics during the interview, but these were some of the major points:
- How to cyber-crooks get your credit card number? You might be surprised how many people give it up freely!
- What can the police really do to help you once you have become an identity theft victim?
- What is the one piece of software you NEED on your computer that stops financial fraud in its tracks?
- What are some basic safe practices that can protect your children on Twitter and Facebook?
Listen to the Interview
If you missed Lincoln Live this afternoon, you can listen to the complete audio here.
- Comments: 5
- Written on: October 5th, 2009
Big Dog Wraps & Graphics came to Schrock Innovations looking for a website to sell their unique graphics and provide their customers with the ability to upload their own designs.
More importantly, Big Dog wanted a site that would stand out from the competition and show off their products. After some preliminary design meetings, Schrock presented a proposal that featured dynamic image rollovers inside a Goth/Skater styling using a dark gray & burgundy color layout.
Brad in our development center worked closely with Jana of Big Dog Wraps & Graphics to create the style and coloring scheme they were looking for.
To improve the site’s scalability, we created a flexible CSS design to work with the multiple page layouts. A main menu was created alone with a side menu to showcase products, make navigation easy and help customers she how easy it is to have unique graphics printed and applied to their vehicles.
Once the styling was done we designed and coded their online shopping cart. The shopping cart was designed to make purchases simple for the customers and to be easily implemented on the back-end.
- Comments: 0
- Written on: October 4th, 2009
The September 26, 2009 episode of Compute This is now available online! Click here to listen to the show.
On this program Thor talked about the prototype 2009 Holiday Special computer and made one available to Chris to try out after the show.
In related news, Thor also announced that Schrock Innovations would be holding a Windows 7 launch party on October 17th at Schrock Innovations on 27th and Pine Lake Road at 10:00. You can try out the 2009 Holiday Special and get a sneak peak at Windows 7 before anyone else in town gets to see it!
The guys also took a number of calls during the show and covered a variety of topis. Some of the questions included:
- What kind of specifications should you look for in a good gaming computer?
- Should I use Norton’s Identity Protection or Internet Explorer’s ID Protection?
- Which is better in a camcorder? Mini-DV, VCD, or Hard Drive Based?
Tune into Compute This live every Saturday from 10-11 AM CST on KFOR 1240 and call in with your question or comment at 489-1240.
- Comments: 1
- Written on: October 4th, 2009
This episode focused on the nuts and bolts of starting a computer repair business.
Many techs who decide to start their own computer repair service center assume that all that is needed to start an IT company is to know how to fix things properly.
This podcast is intended to give the listener a crash course on the boring managerial business garbage that must be done to avoid silly (and expensive) problems.
What Did You Cover in the Podcast
We touched on a lot of different topis in the minute show, but here are some of the highlights. If you have questions about these topics, this podcast is definitely for you:
- Accounting Setup – Cash or Accrual – Which is better? Bookkeeper or Accountant?
- Banking Setup – How many accounts do you need and what kind of fees should you expect?
- Basic Marketing Setup – Your name, your cards, and your URL – Get it right the first time
- Legal Setup – Sole Proprietorship, LLC, or Corporation – Which is right for you?
- Government Compliance – Get the permits you need, pick the right lawyer
When will the Podcast Be Available
We will be releasing the podcasts once each week once the topITshop.com site is up and running. We expect to have the site up by December.
If you want to keep up on the latest topITshop developments, follow topITshop on Twitter.
- Comments: 4
- Written on: October 3rd, 2009
Last year Kim and I put our house on the market, and although we had a lot of interested people look at it no one could get financed in the middle of the credit crunch.
We plan on attempting to sell the house again next Spring, so the name of the game right now is to make the improvements that will help us sell the house quickly at a fair market price.
Our Realtor told us that one of the biggest concerns about the house was that the roof was at the end of its lifespan. We had a cedar shake roof that was designed to last 30 years. It was put on in 1982, so it really was about time to have some work done.
Kim and I interviewed 6 roofing companies before we finally settled on Hustad Roofing. Kim liked the owner because she had that woman gut feeling that she could trust the owner. I like them because they came in with the best reputation AND the lowest bid.
They showed up at 9:00 in the morning and 7 men amazed my 3-year old son by climbing on the roof and peeling off wood shingles like they were a fruit roll-up wrapper.
The whole removal process took less than a couple hours, and the new roof was on by the end of the day.
Hustad had laid tarps on the ground to catch the nails, shingles and paper that was being torn off for a quick, easy and complete clean up.
Overall I was very impressed with the job they did, and the pictures speak for themselves.
- Comments: 1
- Written on: October 2nd, 2009
William Safire’s recent death has stirred an interest in the speeches he wrote over his many years in public service.
However it is rare to read the draft of a speech that was never delivered – let alone a speech that was to be delivered in the event of an unspeakable tragedy that could have actually happened.
Below is a transcript of the William Safire speech written for President Richard Nixon to deliver to the nation in the event the Apollo 11 astronauts became stranded on the moon.
To: H. R. Halderman
From: Bill Safire
July 18, 1969
IN THE EVENT OF MOON DISASTER:
Fate has ordained that the men who went to the moon to explore in peace will stay on the moon to rest in peace.
These brave men, Neil Armstrong and Edwin Aldrin, know that there is no hope for their recovery. But they also know that there is hope for mankind in their sacrifice.
These two men are laying down their lives in mankind’s most noble goal: the search for truth and understanding.
They will be mourned by their families and friends; they will be mourned by their nation; they will be mourned by the people of the world; they will be mourned by a Mother Earth that dared send two of her sons into the unknown.
In their exploration, they stirred the people of the world to feel as one; in their sacrifice, they bind more tightly the brotherhood of man.
In ancient days, men looked at stars and saw their heroes in their constellations. In modern times, we do much the same, but our heroes are epic men of flesh and blood.
Others will follow, and surely find their way home. Man’s search will not be denied. But these men were the first, and they will remain the foremost in our hearts.
For every human being who looks up at the moon in the nights to come will know that there is some corner of another world that is forever mankind.
PRIOR TO THE PRESIDENT’S STATEMENT
The President should telephone each of the widows-to-be.
AFTER THE PRESIDENT’S STATEMENT, AT THE POINT WHEN NASA ENDS COMMUNICATIONS WITH THESE MEN:
A clergyman should adopt the same procedure as a burial at sea, commending their souls to the “deepest of the deep,” concluding with the Lord’s Prayer.
Thank God that speech was never needed.