Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

Schrock Innovations went head to head against Washington DC design firms to win the bid to do Phase 1 of Mike Johanns’ 2008 US Senate Campaign Website!

Today I dropped off our new web server at Binary.net; the company that maintains our online infrastructure for us. Our web server is housed in a bank vault behind a 17-ton door. I had the pleasure of touring the vault today to get acquainted with the environment our new server would be occupying.

Since 2005 we have placed exponential increases in bandwidth on our online equipment, and our plans for 2007 demanded a much needed upgrade.

I received a request for an interview today from the Midlands Business Journal regarding the importance of Search Engine Optimization (SEO). I staunchly believe that SEO is a must-have tool in any small or medium size businesses’ marketing toolbox, and after the 45 minute interview and numerous real-time examples of our current efforts and results, the interviewer had what she needed for her story.

The Midlands Business Journal is a weekly business newspaper that has been circulating state-wide for more than 75 years in Nebraska. Jill Hanson was the interviewer and we started our conversation speaking about how Google rates websites where it does. I explained that there are black-hat (bad) and white hat (good) methods that can be used to “encourage” Google to rank a website near the top of its results for a given search term. The good methods are above board and accepted by Google, while the bad methods are far easier to implement but will eventually get your website de-indexed (removed from all Google search results).

I used our newest client, Phil Walker as an example of the dramatic improvements that can be made in a website’s ranking with the smallest of changes. Phil Walker produces the Visions Along the Platte river Valley CD Series, and has sold more than 10,000 copies of his Nebraska History CDs since he started the series.