Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

I am a big believer in radio advertising.  If you have a business on a tight budget, or if you just want to get the best marketing deal around, radio can get your message out there quickly at a cost that is much lower than television or print media. If you decide to use radio […]

Those who read my posts regularly know that I believe that a recession is the best time to attempt to expand your business.

Durring a recession your competition:

* Will be reluctant to match your moves
* Will cut back on service to increase the bottom line
* Avoid investing in people and equipment

How Do You Expand Your Business When Your Customers are Spending Less?

The answer is pretty straight forward – you get more customers. You take them from your competitors.

While your competitors are cutting like mad, you reach out and entice disgruntled customers into your fold.

To do this you have to increase your marketing budget, and radio auctions are a nifty tool to convert your unsold inventory or service certificates into needed advertising dollars!

How Do Radio Auctions Work?

Typically, radio stations sell air time for money. In a tough economic climate,advertisers cut back, so stations have to get more cretive to hit their sales goals.

For example, lets say you own a website design company. You might provide a $1,000 gift certificate to the radio station to auction on the air. You would receive $1,000 in trade to spend on commercials, et. in exchange for your certificate.

The station would then auction the certificate on-air to its listeners who call in to make their bids. The certificates often sell for less than their value, so the callers feel like they are getting a good deal.

You get the free commercials (not to mention a 5-minute plug during the auction its self), the customer gets a great value, and the station gets money. Everyone is happy.

I have had a ton of success using radio (AM and FM) and I prefer it over all other mediums for dominating a local marketplace.

Over the past 10 years I have learned what works, what doesn’t work, and what you can do to leverage your relationship with a radio station to gain the maximum exposure for the least expenditure.

If you do things right, you can penetrate a market quickly and effectively. If you don’t, you can always blame the bad economy for your failure 🙂

Here are some surefire radio advertising strategies that can transform the fate of your business in weeks – not months and leave your competition wondering how you do it.