- Comments: 3
- Written on: July 14th, 2009
A recession is a massive opportunity for a small business that is willing to take a few calculated risks for a big reward. While your competitors are petrified by fear – real or manufactured – about what the future holds, your business needs to seize the present. By moving aggressively with calculated marketing moves you can snatch customers and marketshare for your company while your competitors’ fears become their reality.
Over the past few months I have written about:
* Yellow Page Advertising Strategies for a Start-up Business
* Radio Advertising Strategies that Work Fast
* Why a Recession is the Best Time to Lead Your Industry
* How to Use Dunn & Bradstreet to Identify & Target Weak Competitors
I know these strategies work because I employ them in my computer repair company, Schrock Innovations. Schrock was started in 1999 and controls a commanding share of the Lincoln and Omaha computer repair marketplace. We have zero debt, great cash flow, and we are taking in an average of 162 new customers each and every month in 2009. We are GROWING in a recession.