Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

Schrock Innovations‘ PC Maintenance Checkup Sale is by far one of the most popular times of the year to bring a computer into their computer repair Service Centers.

Over the past week Schrock’s technicians have been pulling overtime to keep up with demand.

As you can see, as soon as Schrock launched the sale computers started pouring in to the Service Centers.

By the end of the first day more than 100 computers had arrived for the $30 maintenance offer. Throughout the course of the sale Schrock took in over 1,000 systems for maintenance between Omaha and Lincoln, NE.

The load was unusually weighted toward desktop computers over laptops. Over the past couple years Schrock has seen a steady shift away from desktop computers toward notebooks.

The company has also been advertising on FM radio stations for the past 9 months which tends to bring in a younger demographic who prefer the portability of a notebook over a desktop. Either way, it was a little surprising to see the desktop hanging in there in the quantity department.

Schrock;’s customers oftn hear that the Maintenance Checkup Sale is going on for “one week only,” but in reality Schrock’s technicians have been working under a load of 100+ computers in queue for more than 3 weeks now.

When Schrock launches a sale this big, it is always a challenge to keep turn-around times reasonable the customer.

To help moderate the work flow, Schrock will email customers about the sale first, then work through the bulk of that response before taking it live on the radio.

Schrock emailed over 8,500 customers about the sale and the response was immediate and intense.

While a flood of Schrock’s existing customers was expected, we were all shocked to see that about 20% of the computers coming in after the email were new customers. Apparently the sale announcement email went viral with customers forwarding it to their friends and relatives.

All in all, Schrock’s technicians have been putting in 60-70 hours a week EACH in an attempt to keep up with the demand. With the sale ending today at 5 PM they should have everything back to normal again in each Service Center within a few days.

Thank you Schrock customers for another amazingly productive Maintenance Checkup Sale!

This week Schrock Innovations launched a new commercial in Lincoln and Omaha promoting the PC Preventative Maintenance Checkup Sale that is running through March 20th at both Schrock Innovations’ locations.

In the commercial you will see a computer’s processor fan that is almost 50% constricted by dust.

While Schrock does a lot more than a physical cleaning during a Maintenance Checkup, there is no disputing that the 8 hours of work that goes into a checkup is worth the $29.99 sale price!

Contact Schrock Innovations today for more information about the sale.

If 2009 was the year of the netbook then 2010 may be the year of the slate PC.

Apple’s iPad tablet device on follows the demonstration of an HP tablet device (also called a slate PC) at the CES.

As the recession hit the US in 2009, computer sales were only 2.8% up in the US as compared to a 24% increase in 2008. In fact the first three quarters of 2009 were awful for computer sales across the country – until netbooks saved the day in Q4.

The idea of a 10″ touch screen device that has the power of a notebook and the size of a netbook intrigues me. I can see moving my front desk employees off their desktop PCs and onto iPads or Slates.

Size and Options Mater

I thought it was really interesting that Apple is only introducing the iPad in one size. Apple is clearly targeting the iPad as a lifestyle device while PC manufacturers are targeting the slate form factor as a flexible and useful productivity tool.

Its almost like apple is lining up another Mac vs. PC battle that they can never win – a proprietary Apple device with a closed software distribution channel and PC with flexible devices with customizable options and a ton of inexpensive software already in the pipe.

It’s all About the Content Stupid

While PC manufacturers will most likely sell many more slates than Apple will iPads, the real money is not in the device its self, it is in the content that is consumed on the device.

Apple will be releasing its new web-based version of iTunes later this year, which will allow Apple users to synchronize their content between multiple devices like an iPhone, and iPod and an iPad.

Apple followed a similar release model with the iPhone. When the 1st generation phone was released it was lacking in many basic cell phone features (ability to shoot video, picture messaging, etc) yet Apple released it anyway. They needed to get a device in the market so developers would begin building content.

As the content grew, so did iPhone’s advantage over other smart phones and subsequent versions could be subsidized to include more features because Apple was making it back on the content.

I would expect a similar model for the iPad. The 1st generation device has no webcam, yet has software handles for video calling for example. I would expect subsequent revisions of the iPad to add additional features as the content growth allows.

How do you think the iPad will do?

One of my technicians at Schrock Innovations forwarded this video to me.  Compared to any of the Mac vs. PC commercials out there, this one is more truthful than any I have seen.  Enjoy!

So exactly what do you need on your computer to keep you safe on the ever-increasingly dangerous wilds of the Internet?