- Comments: 5
- Written on: July 27th, 2009
From time to time I do some consulting for computer repair companies outside Schrock’s local trade areas.
Typically these take the form of phone calls about trends or marketing ideas, but York Computer Repair is a whole different story.
Yesterday I received an unexpected thank you letter (yes the postal mail kind) from York Computer Repair’s Owner, Walter Oakhem. Here is what he wrote:
Thank you for all of the help you have given me with starting York Computer Repair.
I especially appreciate the information and advice you have provided, and the contacts you have shared with me. Your assistance has been invaluable to me during this process. I just wanted to say an extra thank you for your mentoring and kindness.
Again, thank you so much. I greatly appreciate your generosity.
What Did I Do to Deserve Such Kind Words?
I have never really talked about Walt, his company, or what I have done to help him get things rolling in York, PA. Even my employees don’t know the details of what we discussed. In one of our calls Walt suggested I document our conversations because he felt other computer repair company owners might benefit from them.
I am going to preface this by stating that no consultant, no home study course, and no business model can bring you success unless you are willing to implement it.
From day one, Walt has had a flame of passion that I have seen in few others over the past few years. While this post will name off some of the suggestions I gave to Walt, by no means am I trying to take any portion of the credit for his work. Anyone can talk, but only an entrepreneur can transform talk into results like Walt has in Pennsylvania.
The Meat & Potatoes of Three Phone Calls
Over the course of our three phone calls we covered topics raging from starting up to scaling to a retail location and everything in between. Walt and I discussed:
* The absolute NEED for a sales model (and how easy it is to make one)
* How to target a small niche in your marketplace and expand outward from there
* Yellow Pages advertising techniques that are proven to bring in hundreds of new customers each month
* How to build an inventory of repair components for next to nothing
* How to hire employees as inexpensively as possible in the first few months
* How to value your time and get your customers to pay a reasonable price for it
* Every reason you should NEVER try to be a low-cost leader
* The need for a work flow management system and where you can get one specifically designed for computer repair shops
* How you can create brands for your physical products and service products and why it is a VITAL step than is often skipped causing others to fail
* Who the key low-cost hardware providers are and how to do business with them (if you think NewEgg is your best value, think again)
* The need to continually remind your customers how wise they are to choose to do business with you