Lynn Hinderaker’s Taco Bell Rescue Featured in the Omaha World Herald

  • Comments: 4
  • Written on: June 5th, 2009

Just a few days ago I told you about an interesting meeting I had with Lynn Hinderaker, the man who invented the fast food value menu and literally transformed Taco Bell into what it is today.

Since that post, Lynn was also featured in the World Herald with some additional detail of what he did for Taco Bell, how he transformed a high-cost-low-profit company into a low-cost-high-profit national icon.

If you are loking for an inspiring story in a challenging economy give Lynn a call. I am know as an idea guy, and he found a few things for Schrock that were right in front of my face that I had not seen!

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