Lynn Hinderaker’s Taco Bell Rescue Featured in the Omaha World Herald

  • Comments: 4
  • Written on: June 5th, 2009

Just a few days ago I told you about an interesting meeting I had with Lynn Hinderaker, the man who invented the fast food value menu and literally transformed Taco Bell into what it is today.

Since that post, Lynn was also featured in the World Herald with some additional detail of what he did for Taco Bell, how he transformed a high-cost-low-profit company into a low-cost-high-profit national icon.

If you are loking for an inspiring story in a challenging economy give Lynn a call. I am know as an idea guy, and he found a few things for Schrock that were right in front of my face that I had not seen!

Omaha World Herald Features Schrock’s Omaha Service Center Expansion Plans

  • Comments: 0
  • Written on: April 27th, 2009

In the Money section of today’s Omaha World Herald Schrock Innovations was featured as a “business makeover”. After our recent changes in Lincoln, our Omaha location is paling in comparison and I know we need to do something about it.

We have a set of plans in place for it, but when Stephanie Monge offered me the opportunity to sit down with not just one, but a team of consultants about our plans I could not pass it up. Here is the article as it appeared in the paper today:

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