Lynn Hinderaker’s Taco Bell Rescue Featured in the Omaha World Herald

  • Comments: 4
  • Written on: June 5th, 2009

Just a few days ago I told you about an interesting meeting I had with Lynn Hinderaker, the man who invented the fast food value menu and literally transformed Taco Bell into what it is today.

Since that post, Lynn was also featured in the World Herald with some additional detail of what he did for Taco Bell, how he transformed a high-cost-low-profit company into a low-cost-high-profit national icon.

If you are loking for an inspiring story in a challenging economy give Lynn a call. I am know as an idea guy, and he found a few things for Schrock that were right in front of my face that I had not seen!

Lynn Hinderaker is the Change Agent Your Company Needs

  • Comments: 4
  • Written on: June 1st, 2009

If you have ever eaten at Taco Bell, you have this man to thank. Without Lynn Hinderaker it is very possible that Taco Bell would not exist and that the concept of the fast food “value menu” may never have seen the light of day.

In the 1980’s Taco Bell was a struggling subdivision of PepsiCo and was about to be closed down completely. One struggling franchise owner contacted Lynn and said he wanted to make his restaurant’s last stand on an idea that surrounded a value menu. His idea was that if customers could buy their food through inexpensive small transactions, they would buy more of it and profits would follow.

Lynn helped design the concept, the marketing pieces, and then shepherded the franchise owner through the process. Success soon followed and as the word spread, other franchise owners asked Lynn for his help.

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