- Comments: 2
- Written on: September 19th, 2006
I received a request for an interview today from the Midlands Business Journal regarding the importance of Search Engine Optimization (SEO). I staunchly believe that SEO is a must-have tool in any small or medium size businesses’ marketing toolbox, and after the 45 minute interview and numerous real-time examples of our current efforts and results, the interviewer had what she needed for her story.
The Midlands Business Journal is a weekly business newspaper that has been circulating state-wide for more than 75 years in Nebraska. Jill Hanson was the interviewer and we started our conversation speaking about how Google rates websites where it does. I explained that there are black-hat (bad) and white hat (good) methods that can be used to “encourage” Google to rank a website near the top of its results for a given search term. The good methods are above board and accepted by Google, while the bad methods are far easier to implement but will eventually get your website de-indexed (removed from all Google search results).
I used our newest client, Phil Walker as an example of the dramatic improvements that can be made in a website’s ranking with the smallest of changes. Phil Walker produces the Visions Along the Platte river Valley CD Series, and has sold more than 10,000 copies of his Nebraska History CDs since he started the series.
- Comments: 0
- Written on: August 12th, 2006
Today the Lincoln Business Journal ran an article on how to pick the right e-commerce consultant or company for your business. We have done some e-commerce work for our clients, so the Lincoln Business Journal asked me to answer a few questions.
The article is full of useful information if you are planning on establishing an e-commerce presence on the web. Pick up a copy if you get a chance!