- Comments: 5
- Written on: March 21st, 2010
This weekend Schrock Innovations kicked off the 2010 Ultimate Upgrade sale with all of the normal events, plus one new twist.
While I was taping last weekends show in the studio with Chris Goforth the first day of the NCAA Basketball Tournament was under way.
In between each segment Chris was switching between the studio mode and the KLMS 1480 – ESPN Sports Lincoln feed to catch the latest scores.
I am not a huge basketball fan, and while an upset is always interesting something else stood out to me above all else. There were no local commercials in the commercial segments.
Why No Local Commercials?
In just 5 weeks 1480 AM was flipped from a sports station, to an oldies station, and then back to a sports station again just days before the tournament began.
There was simply no time for the sales management to put together commercial packages, get them to the sales people, and then present them to clients.
These situations always interest me because here I saw a great sports product paired with a station with available advertising spots, and a lack of a pre-defined pricing structure.
I was already in the studio, so we cut a quick :30 spot (listen to it here) and I simply asked the station manager if I could advertise during the games. Of course they agreed, so the only thing to work out was the price.
I was able to get spots during each game for an unbelievable price just because I asked. The price was so good that I asked if I could have 2 spots per game instead of one. They agreed!
What is the Ultimate Upgrade?
The commercial we cut was all about the Ultimate Upgrade sale at Schrock Innovations. During this sale you can trade in an old computer for credit against a new system.
The new computer is only $449 after your trade – $250 off our normal entry level price – and you can trade any old computer working or not!
Its a little early to know how the commercials did, but for the price I paid I would be willing to blindly commit to a regular KLMS schedule no questions asked!