How do You Define Website Success?

  • Comments: 19
  • Written on: November 3rd, 2009

I had some conversations with a client recently about their websites. This is a multi-million dollar company that operates over 12 websites that are used mainly to promote their other products and services.

Each of their websites was attracting less than 15,000 unique visitors and each visitor was consuming about 2.25 pages of content per visit. They were not making any money on the websites and that’s why they wanted to talk to me.

Defining Success:

They thought their web statistics were great, and they thought they just needed to find the right mix of technique and opportunity to cash in on their traffic.

I was in the uncomfortable position of telling him that the stats were not that great – a good start – but definitely not capable of generating the six-figure return they were seeking.

How would You Define Success With Your Website?

That got me thinking about how success is really a relative term. It means something different to every person based on their expectations and who they are comparing themselves against.

Some webmasters would be perfectly happy with a couple hundred dollars of income every month, while others would be looking for thousands.

What is your dream website income and how close are you to achieving it?

Developing a Plan and Executing

Obviously for my client we needed to bring more traffic to his websites before he would have any hope of generating the kind of money he confided to be “success.”

It always comes back to content. Sometimes you can beg, borrow, or even steal it – but it always boils down to you making some of your own.

Do you generate enough content to make your dreams of website success a reality?

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