- Comments: 10
- Written on: January 29th, 2009
I have had a ton of success using radio (AM and FM) and I prefer it over all other mediums for dominating a local marketplace.
Over the past 10 years I have learned what works, what doesn’t work, and what you can do to leverage your relationship with a radio station to gain the maximum exposure for the least expenditure.
If you do things right, you can penetrate a market quickly and effectively. If you don’t, you can always blame the bad economy for your failure 🙂
Here are some surefire radio advertising strategies that can transform the fate of your business in weeks – not months and leave your competition wondering how you do it.