- Comments: 1
- Written on: August 1st, 2009
There are a lot of ways to measure the effectiveness of a marketing campaign. You can look at market share gained, revenue generated, or response rates. But sometimes the true measure of an ad’s effectiveness is not in these numbers.
A truly brilliant marketing campaign makes your competitors whine. It makes then call their lawyers. It makes them grasp at any straw to make the bleeding stop.
There is truth to the saying “thou dost protest too much.” If you get your competitor to respond in a direct way to an indirect advertisement you know you are doing something right.
If Your Competitors Squawk, Keep Doing It
If something in your advertising – a word, phrase or concept – draws the ire of a competitor there is usually something about what you are doing that they are afraid of.
Take this recent example:
Microsoft recently launched a series of TV ads called Laptop Hunters.