- Comments: 4
- Written on: June 1st, 2009
If you have ever eaten at Taco Bell, you have this man to thank. Without Lynn Hinderaker it is very possible that Taco Bell would not exist and that the concept of the fast food “value menu” may never have seen the light of day.
In the 1980’s Taco Bell was a struggling subdivision of PepsiCo and was about to be closed down completely. One struggling franchise owner contacted Lynn and said he wanted to make his restaurant’s last stand on an idea that surrounded a value menu. His idea was that if customers could buy their food through inexpensive small transactions, they would buy more of it and profits would follow.
Lynn helped design the concept, the marketing pieces, and then shepherded the franchise owner through the process. Success soon followed and as the word spread, other franchise owners asked Lynn for his help.