Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

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The Lincoln Independent Business Association contracted with Schrock Innovations to develop their new website. The company won a juried bidding process against a number of other local competitors.

Today I dropped off our new web server at Binary.net; the company that maintains our online infrastructure for us. Our web server is housed in a bank vault behind a 17-ton door. I had the pleasure of touring the vault today to get acquainted with the environment our new server would be occupying.

Since 2005 we have placed exponential increases in bandwidth on our online equipment, and our plans for 2007 demanded a much needed upgrade.

I would like to welcome Phil Walker and his website, www.plattevisions.com to the family of websites hosted and optimized by Schrock Innovations. Those of you who know who Phil Walker is may also know that his award-winning Visions Along the Platte River Valley CD series has sold more than 10,000 copies and is now featured in classrooms across the state as an interactive tool to teach Nebraska’s rich history.

I received a request for an interview today from the Midlands Business Journal regarding the importance of Search Engine Optimization (SEO). I staunchly believe that SEO is a must-have tool in any small or medium size businesses’ marketing toolbox, and after the 45 minute interview and numerous real-time examples of our current efforts and results, the interviewer had what she needed for her story.

The Midlands Business Journal is a weekly business newspaper that has been circulating state-wide for more than 75 years in Nebraska. Jill Hanson was the interviewer and we started our conversation speaking about how Google rates websites where it does. I explained that there are black-hat (bad) and white hat (good) methods that can be used to “encourage” Google to rank a website near the top of its results for a given search term. The good methods are above board and accepted by Google, while the bad methods are far easier to implement but will eventually get your website de-indexed (removed from all Google search results).

I used our newest client, Phil Walker as an example of the dramatic improvements that can be made in a website’s ranking with the smallest of changes. Phil Walker produces the Visions Along the Platte river Valley CD Series, and has sold more than 10,000 copies of his Nebraska History CDs since he started the series.

Here is something interesting I found today on the web that should keep you amused for a while. The internet archive is a repository of web pages form the past. In a way it acts like an internet time machine to show you what a website looked like years ago.

This website allows you to look at the revisions of a website over time going back as far as 1996. The Microsoft we all know and love today has a pretty advanced website, but that was not always the case.

I am proud to announce that the National Council on Economic Education has selected Schrock Innovations to perform a significant upgrade to their website, http://www.econedlink.org. The NCEE website allows teachers to look for or submit lesson plans for multiple grade levels designed to educate kids about economics.

Schrock Innovations placed a bid with the New York non-profit organization to rewrite their current ColdFusion website in PHP with a MySQL backend. We will also be developing a new lesson plan development tool that will allow NCEE employees, volunteers, and interns to design web pages that display lesson plans in a WYSIWYG (What You See is What You Get) environment.