- Comments: 19
- Written on: November 2nd, 2010
As tonight’s historic election results come in, Schrock Innovations thought it would be a great opportunity to run a commercial thanking our Lincoln customers for voting us Best of Lincoln for the 9th consecutive year.
This spot was actually the second shooting of the commercial. We shot the first attempt in the Lincoln Service Center but due to a camera error, we had to re-shoot the entire spot again. Because of schedule conflicts, we had to shoot it in our brand new Omaha Service Center.
The commercial will air on Lincoln’s Channel 8 throughout tonight’s coverage. Take a look at the spot below:
- Comments: 1
- Written on: October 24th, 2009
New York Times best selling author Chet Holmes is renowned for his business growth strategies. He’s perfected them over the past two decades, working with over 60 of the Fortune 500 and countless small to mid-sized companies and is now helping businesses of every kind and size implement these strategies to achieve breakthrough growth for themselves.
I am pleased to announce that the Computer Repair Business Weekly podcast has scheduled Chet Holmes to talk to our subscribers about the importance of a revenue model in your PC repair business. Chet will also talk about some of the methods he uses to transform average companies to award-winning powerhouse organizations.
The Computer Repair Business Weekly podcast will be featured on the topITshop.com website and will begin posting in December of 2009. Chet is a VERY busy man and is in high demand as a speaker and as a consultant. We are fortunate he found the time to spend with us and I can promise you this is a podcast you will not want to miss.
Follow topITshop on Twitter to receive a notification as soon as the podcast goes live!
- Comments: 5
- Written on: July 27th, 2009
From time to time I do some consulting for computer repair companies outside Schrock’s local trade areas.
Typically these take the form of phone calls about trends or marketing ideas, but York Computer Repair is a whole different story.
Yesterday I received an unexpected thank you letter (yes the postal mail kind) from York Computer Repair’s Owner, Walter Oakhem. Here is what he wrote:
Thank you for all of the help you have given me with starting York Computer Repair.
I especially appreciate the information and advice you have provided, and the contacts you have shared with me. Your assistance has been invaluable to me during this process. I just wanted to say an extra thank you for your mentoring and kindness.
Again, thank you so much. I greatly appreciate your generosity.
What Did I Do to Deserve Such Kind Words?
I have never really talked about Walt, his company, or what I have done to help him get things rolling in York, PA. Even my employees don’t know the details of what we discussed. In one of our calls Walt suggested I document our conversations because he felt other computer repair company owners might benefit from them.
I am going to preface this by stating that no consultant, no home study course, and no business model can bring you success unless you are willing to implement it.
From day one, Walt has had a flame of passion that I have seen in few others over the past few years. While this post will name off some of the suggestions I gave to Walt, by no means am I trying to take any portion of the credit for his work. Anyone can talk, but only an entrepreneur can transform talk into results like Walt has in Pennsylvania.
The Meat & Potatoes of Three Phone Calls
Over the course of our three phone calls we covered topics raging from starting up to scaling to a retail location and everything in between. Walt and I discussed:
* The absolute NEED for a sales model (and how easy it is to make one)
* How to target a small niche in your marketplace and expand outward from there
* Yellow Pages advertising techniques that are proven to bring in hundreds of new customers each month
* How to build an inventory of repair components for next to nothing
* How to hire employees as inexpensively as possible in the first few months
* How to value your time and get your customers to pay a reasonable price for it
* Every reason you should NEVER try to be a low-cost leader
* The need for a work flow management system and where you can get one specifically designed for computer repair shops
* How you can create brands for your physical products and service products and why it is a VITAL step than is often skipped causing others to fail
* Who the key low-cost hardware providers are and how to do business with them (if you think NewEgg is your best value, think again)
* The need to continually remind your customers how wise they are to choose to do business with you