Schrock to Air Weekly Show on 1110 KFAB

  • Comments: 3
  • Written on: July 22nd, 2010

1110 KFAB LogoStarting August 1, 2010 Schrock Innovations will be airing a weekly radio show on 1110 KFAB every Sunday morning from 7-8 AM.

The new show will be called Compute This (the same as the show they currently air on KFOR 1240) and will feature myself and Grant Mellor in a call-in style format.

Why 1110 KFAB?

It will be interesting to see what the Arbitron ratings say when they come out, but as of the last book, KFAB has a 9.6 share in Omaha.

A 12 share means that of all of the radios active in the Omaha metro area, 9.6% are tuned to KFAB at any given point in time (KFAB pulls a 3.5 share in Lincoln as well).  This is HUGE.  In fact, KFAB is the highest rated radio station in Nebraska and can be heard all the way across the state.

In comparison, our Lincoln weekly radio show on 1240 AM pulls a 7.1 share.  When you factor in that Omaha’s metro population is 3 times larger than Lincoln AND the fact that KFAB is heard in Lincoln as well, the promotional power of the station is second to none.

Why Omaha?

Schrock Innovations is re-launching its second location at 168th and Burke in Village Pointe South in September 2010.

Omaha is the logical expansion location for Schrock Innovations because we already have a customer base there, it is a mere hour from our Lincoln location, and there is a skilled talent pool to select from.

The radio show is starting August 1 so we can gauge the listener response and hire appropriate staff to handle our grand opening sale (hint hint!)

Can I Listen Online?

Absolutely!  In fact I do three radio shows a week right now, and you can listen to all three online if you would like:

Compute This on KFOR 1240 w/ Chris Goforth and Thor Schrock (10-11 AM Saturdays)

The Living Digital Show on 1240 with Thor Schrock (2-5 PM Saturdays)

Compute This on 1110 KFAB w/ Thor Schrock & Grant Mellor (7-8 AM Sundays)

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