Technorati is Getting Gamed – But Why?

  • Comments: 4
  • Written on: November 13th, 2007

I was messing around with Technorati yesterday evening and noticed some funny search results for blogs.

If you take a look at this search term it seems that someone is gaming Technorati’s blog search system.

But what I can’t figure out is why… It looks like whoever is doing this is hosting their own website on a local computer at home because when I try to go directly to the offending blog URL I get an OpenDNS error page.

I don’t think this is a backlink game – the link text is WAYYYYY too long for Google or any other search engine to pay any kind of attention to.

Anyone have any ideas why someone would want to do this other than to be a pain in the a$$ to Technorati’s coding staff?

  1. Adam said on November 13th, 2007 at 10:33 am

    you’ll get that opendns page when you use opendns servers for your dns server.
    i set that up in the router yesterday when we lost internet to test if it was a connection error or a dns error. i must’ve forgotten to change them back.
    the only thing this changes, however, is nothing. it’s basically a user friendly ‘server not found’/’server not responding’ page. so while it could be hosted at home, the more likely reason is they stopped paying for hosting.

  2. hanji said on November 13th, 2007 at 11:01 am

    yes looks like * is not resolving. Doing a whois on shows no nameservers listed. Strange that they would go to the trouble of getting it technorati and now it’s completely down. Seems very shady… or they were caught doing something naughty.


  3. Thor Schrock said on November 13th, 2007 at 12:26 pm

    @ Adam, well that explains the openDNS error, but their site is down ether way. Why game Technorati to that extent and then not even serve your page?

  4. Thor Schrock said on November 13th, 2007 at 12:29 pm

    @hanji, I agree. I am just confused as to why someone would go to all that trouble for nothing. There are very few goals in online marketing, and they almost always come down to traffic. But if your site is down, what’s the point?

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