Website Owners Don’t Fall for Spam Link Exchanges!

  • Comments: 1
  • Written on: October 5th, 2007

I received this email today in my inbox asking for a reciprocal link from one of the websites I manage:

My names John Stevens, the owner of

The reason I’m contacting you is because I am interested in doing a reciprocal link exchange with your site, or if you have more than one just let me know.

If we do this link exchange it will help increase our search engine rankings so we would get more traffic. That’s beneficial for both of us!

If this sounds like something you wish to partake in, then let me know and we can exchange details. If not then it would be great to let me know as well so I can stop needlessly bothering you.

Setting aside the fact for the moment that Google can easily spot and discount reciprocal links, I was stunned to see how many website owners fell for his idea.

I tried to visit his website to see what it was about, only to find that Internet Explorer 7 could not render the page! There was a link there to his “links” page, and there are TONS of people with completely unrelated websites who have exchanged links with this guy.

SEO 101 – Links from unrelated websites do little to help your search engine results. Links from pornographic websites, link farms, web rings, and other such sites actually HURT your SERPs placement.

Don’t waste your time on scams like this. Just like “John Stevens” your resources are better spent making sure your website stays up and running and has good quality content. That is the only way to ensure longevity and good placement in the search engines.

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