Tip #24 – Know When to Hold ’em and When to Fold ’em

  • Comments: 2
  • Written on: April 24th, 2007

Some blogs should not be monetized at all. Think about an official company blog for example. How off would it be to see an affiliate link or a contextual advertisement on the Technorati blog?

There is a direct relationship in the blogosphere between the number of advertisements and the authority of a blog. Unless you are an establish top tier blogger, haviong too many advertisements on your blog can hurt your credibility with new readers.

Remember way back in the beginning of the series where I said you need to target your readers? If the goal of your blog is to be a sticky blog, then is does you no good at all to make a few cents sending your readers away.

Corporate blogs that are designed to further the goals of the corporation rarely benefit from monetization. In fact, monetizing sticky blogs makes them less effective.

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