Tip #19 – Diversify Your Marketing Mix

  • Comments: 0
  • Written on: April 23rd, 2007

Don’t get so caught up in the standard blog marketing methods that you forget to look outside the box. Anytime you have an interaction with your target readers is an opportunity for you to market your blog to them.

For example, every day I change my email signature to reflect my latest blog post. As I send the hundreds of emails I do each day, there is a chance that some of those people will add to the traffic of my blog as well.

In addition, most blog packages collect email information about people who visit your blog. You can use this information to pump a certain post that you want to catapult to the attention of the blogosphere. As you gain more readers over time, a single, interesting broadcast email can generate traffic that would normally take days to build.

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