Tip #15 – Install the Alexa Toolbar

I have been talking a lot about your ranking with Technorati, but there is a second ranking service you should know about as well. Alexa measures traffic to websites all across the Internet, and a high Technorati ranking can be tempered a bit if Alexa says you don’t really have any traffic.

Unfortunately, Alexa measures traffic by asking users to install the free Alexa toolbar. This toolbar is pretty pathetic when compared to the Google Toolbar, and because it is designed to track where you go on the Internet, users of Norton Antivirus have to disable the “Trackware” feature to get it to even install.

Nevertheless, by installing the toolbar on your own PC you will at least be getting credit for all of the page views you are generating while maintaining your blog. So ask your friends to install it and then hide it if they don’t want to look at it in the browser all the time (View -> Toolbars -> uncheck Alexa). It will still work for measuring traffic and helping your Alexa ranking sets the stage for money later on down the line!