Best Buy Purchases Schrock Innovations

  • Comments: 20
  • Written on: April 1st, 2007

Syndicate This I have been hinting around for the past few months that something new is coming, and after FINALLY signing the last of the paperwork this morning, I can confirm publicly that Schrock Innovations has been purchased By Best Buy’s Geek Squad.

Current Schrock customers will be able to bring their computers to Schrock’s Lincoln and Omaha Service Centers for the next few months until the Schrock staff is fully integrated into the Geek Squad. Most employees will be absorbed into the Lincoln Geek Squad location, while Omaha employees will be sent to Kansas City to work in the Best Buy software divisions in supporting roles.

So I know the question I am going to get all day long is why did I sell out? Why would I take an established brand name like Schrock Innovations and sell it to Best Buy. How could I subject my customers to standing in line at a window waiting for a computer repair? What about all of the “Modular” computers that we have out there? Who will support them…

These are all questions that will be answered in the coming few days here on this blog. Why did I sell out? There were two primary reasons. First they knew that Schrock Innovations had a service reputation that exceeded all others in Nebraska, so they offered me a BOATLOAD of money to sell.

Secondly, the Geek Squad assured me that my current customers would be given preference in any circumstance that allowed it. By selling my business to Best Buy and the Geek Squad, I am indirectly helping thousands of people in Nebraska that we currently do not reach by training their staff and managers in proper service techniques.

So I guess there is not much else to say. I will be maintaining this blog as a separate website, so please feel free to direct your personal questions and help requests to me using the comments section below.

Thank you for 8 years of great relationships, fun, and success.

  1. lyle said on April 1st, 2007 at 8:58 am


  2. Aaron said on April 1st, 2007 at 9:12 am

    OMG is this for real? Why on earth would you do this to us?

  3. Maxine Snyder said on April 1st, 2007 at 12:52 pm

    Maybe you could teach them a few things. I am never going there again, whether you are there or not.

  4. Petro said on April 1st, 2007 at 5:42 pm

    This is not true. This has to be a April Fools joke.

  5. vwenzel said on April 1st, 2007 at 6:01 pm

    Great… now where will I take my computer when I need someone to look at it? You were the last of the best places.

  6. jason m said on April 1st, 2007 at 6:03 pm

    What about corporate contracts? We have been with you for years. Will Best Buy take them over

  7. lindsay williams said on April 1st, 2007 at 6:14 pm

    will you still be doing the radio show?

  8. Dustin said on April 1st, 2007 at 6:29 pm

    Are you going to work at best buy or just sell the business? I could use a picture of you in a BestBuy uniform for my blog 🙂

  9. jeff said on April 1st, 2007 at 6:31 pm

    Because of this blog you mislead your own customers to come to geeksquad and purchase services.

  10. nameless man said on April 1st, 2007 at 6:36 pm

    so when should we expect the book? you are a marketing man at heart after all

  11. mike said on April 1st, 2007 at 6:44 pm

    So is this true or is this an April fools?

  12. pete said on April 1st, 2007 at 6:52 pm

    when will best buy start catering for blind users. we just got through to you and now we have to start all over

  13. adam said on April 1st, 2007 at 6:57 pm

    do you work for the squad jeff?

  14. mason said on April 1st, 2007 at 7:13 pm

    exactly how did schrock cater to the blind? I needed to register just to post her and avoid the capchka

  15. mike kraimer said on April 1st, 2007 at 7:23 pm

    I have to say, I am no fan og Worst Buy, so I am not all that happy about thuis news; unless of course it is an April Fools joke, then I say NOT FUNNY

  16. J.S. said on April 1st, 2007 at 7:37 pm

    Thor would not do this. I know him personally. This is a joke.

  17. Robert Troshynski said on April 1st, 2007 at 8:44 pm

    I quit

  18. Robert Troshynski said on April 1st, 2007 at 11:03 pm

    April Fools

  19. Josh the Aspie said on April 2nd, 2007 at 11:26 am

    Like I said. Crawl. Up. Under. A. Rock.

  20. Shelton said on April 7th, 2007 at 3:48 pm

    haha… geek Shrock? I think not!

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