A Real-World SEO Emergency Scenario

  • Comments: 1
  • Written on: February 2nd, 2007

Kevin Hennecke came to us about 8 months ago with a website that was designed previously by another company. His website, www.henneckehunts.com needed to be updated badly and the company that designed it had gone out of business. We captured his website for him and within a week we had it updated and working on our servers.

But suddenly Kevin started noticing that his competition was beginning to overtake him in the Google search results. Looking at the number of available seats on his Nebraska Spring Snow Goose Hunting tours he was beginning to realize something was not right. He checked into it and found that his site, which had been ranked #1 or #2 in Google, was now in 9th place.

Today Kevin came in to see what we could accomplish in three short weeks. In 4 weeks, everyone who is booking a Nebraska Goose Hunting Tour tour will have booked one already, so it would be too late for any Google results to help then. Kevin needed us to get him some website traffic that would convert into sales and he needed it fast.

What Kevin really needed was a completely redesigned website. His current website was designed to be optimized for the search engines that were around in the late 1990s. Things have gotten a lot more complicated since then as the search engines like Google and Yahoo have become smarter about how they rank websites.

The trouble was that Kevin did not have time for us to develop a new website. He needed results from his current site in a matter of days. There was not much to work with, but we developed a plan that cost him $30 that should get some short term results. We explained to him that the results from this would be fast, and temporary, but they might get the job done for a three week spurt.

The plan we put in place includes a lot of basic SEO work, the reservation of some different domains, and a lot of search engine key word research, but I will keep you posted on the results. Right now, if you enter “Nebraska Snow Goose Hunting” in Google, Kevin’s website is ranked #9. We are going to attempt a short term online marketing burst that could propel his site to the number 1 or number 2 spot within days. This is a great case study for our SEO services, so stay tuned and you will see exactly what we can do!

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