is a Ripoff

  • Comments: 2
  • Written on: May 8th, 2006

For those of you who listen to our weekly radio program, Computer This (Saturday mornings at 10:00 on Lincoln’s KFOR 1240), you know that I fell victim to a website called I ordered a *new* piece of equipment, only to be sent a used component. I returned it, only to be sent a defective component. I asked for a refund, and suddenly all sales were final.

Those of you close to Schrock also know that I have had my software development staff dabbling in Search Engine Optimization (SEO). SEO is the art of posting your information on the Internet in such a way that it ranks highly in the Search Engines.

Today I did a search in Google for “” in quotes. I was amazed to already find that the small piece about my experience with them on the Schrock Innovations home page was the 13th highest result – and climbing I might add.

Sometimes online companies try to hind behind the fact that distance separates them from their customers. Its reassuring in a small way that with the right knowledge, a guy can make this world a little smaller (and a little less comfortable) for those who believe that customer service has a direct correlation with the distance between you and your customer.

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