Schrock Innovations Signs Lease on Omaha Service Center

  • Comments: 11
  • Written on: July 19th, 2010

It took a while for us to find just the right location, but after a lot of searching and negotiating Schrock Innovations will be locating its new Omaha Service Center at 168th and Burke in the Village Pointe South Development.

Village Point South is just across the street form the large Village Point Mall at 168th and Dodge.  Some of our technology neighbors include Best Buy and the Apple Store.

Schrock will be occupying 2 bays in the development for a total of 2,400 square feet.

No More Moving!

Our Omaha customers might remember that we launched our first Omaha Service Center in 2003.  Following the same model that has brought success in the Lincoln, NE market, we chose to advertise with a weekly radio show on Magic 590 AM.

Our first year was a success and we started hiring more employees and expanding the array of services we offered in Omaha.  In the midst of our expansion, we received notice that Magic 590 was going to flip formats to become a sports talk station, and our show was canceled as a result.

We worked on a few other advertising mediums, but nothing produced like our radio show did.  Eventually we were forced to lay off most of our Omaha staff and eventually, we closed our physical Omaha location and serviced our customers on-site exclusively in Omaha.

This new location is a 5-year lease and was selected specifically for its location and proximity to other technology companies who we already know we can outperform with our award-winning customer service.

New Radio Show

I make lots of mistakes, but I always learn from them.  I knew there was only one AM station in Omaha that was going to bring the success that we needed to support a new Omaha Service Center, and that station was 1110 KFAB.

But getting on KFAB is not as easy as calling a sales rep and asking how much.  When we lost our Magic 590 show we sent demo CDs into KFAB only to be turned down.

You have to understand that stations like KFAB are approached every day by people who want radio shows.  Some are serious, and some are not, but most do not have any radio experience whatsoever.  KFAB is a market leader and they need to have quality talent on their airwaves at all times.

After we were rejected in 2003 by KFAB I went to work honing my radio abilities on our Lincoln affiliate, KFOR 1240 AM.  Things started going so well that in late 2009 KFOR and I developed a new 3-hour weekend show called the Living Digital Show.

With a LOT more experience under my belt and a home-based studio to boot, we approached KFAB again and they agreed to grant us a 1-year contract for Compute This on KFAB.

The new show starts August 1, 2010 and airs every Sunday morning between 7-8 AM.

Construction Begins

Our new bay is a bare shell.  It has never had any other business in it before, so that means we get to design the space to meet our unique needs.  I may be good with computers, but I am definately not a measure twice cut once kind of guy.  We needed a General contractor to keep our build out on track.

We plan on signing a letter of intent with a contractor tomorrow and we should be open for business by September.

Since our radio show starts in August and the shop won’t be ready until September, we have hired employees to do free pickups, drop-offs and on-site appointments in the meantime.

Nothing Like Schrock in Omaha

The thing that makes me excited the most is that there are no other companies like Schrock Innovations in Omaha.  There are lots of places to get your computer fixed, but there are no service-leaders.

I am confident that our blend of ultra-talented technicians, radio fun (and a little marketing), and the Schrock dedication to customer service that we will do well in Omaha.  Stay tuned for the grand opening party coming in September :-)

http://www.thorschrock.com/2009/10/17/schrock-innovations-2009-nebraska-retail-federation-customer-service-business-award/

July 17, 2010 Living Digital Show Audio Posted

  • Comments: 5
  • Written on: July 18th, 2010

The July 17, 2010 edition of the Living Digital Show has been posted on the Living Digital Show website.  Click here to listen.

On yesterday’s show we spent three hours covering a wide variety of topics.  Some of the most interesting stories included:

Not to mention a bunch of calls and emails as well.

The Living Digital Show airs every Saturday afternoon on KFOR 1240 AM in Lincoln, NE from 2-5PM CST.  After each show archives are available commercial-free and at no cost on the Living Digital Show Website.

Thor Schrock Talks Internet Safety With Channel 8 News

  • Comments: 5
  • Written on: July 16th, 2010

Yesterday Channel 8 News stopped by Schrock Innovations‘ Lincoln Service Center to talk about the Amber Alert that was issued yesterday for a 15 year old girl.

It seems she was playing Second Life and met a 30-year old man from New York.  He was nice enough to drive from New York to Nebraska to have “coffee” with her.

Luckily, the two were found in Arkansas.  It seems they had made plans to run away together.

Here are some tips for parents who are concerned about their kids on the Internet:

Is Your Dell Desktop One of the 97% That Are Defective?

  • Comments: 21
  • Written on: July 2nd, 2010

If you purchased a computer between 1999 and about 2003, you probably ended up with a nasty repair bill a couple years later.

The reason was a glut of capacitors that were manufactured in the gray market that contained a mix of electrolytes that was slightly off.  The result was capacitors that eventually bulged, popped, and leaked.  This would cause your computer to malfunction in any number of ways.

In our Service Centers at Schrock Innovations we have replaced many boards (mostly on 2005 and older E-Machines) that suffered from what became known as the capacitor plague.

Massive Desktop PC Failure

Owners of Dell computers are reliving some of those bad-old-days lately.  It seems that the capacitors on many Dell motherboards are going bad at an alarming rate.  Engadget is reporting that the failure rate for Dell computers is around 97%!

Most consumers who call with capacitor-related symptoms don’t really know why they are experiencing problems, so Dell’s technicians move the caller through the standard troubleshooting tree over and over as their warranty slowly ticks away.

The leaked documents explain that Dell is actively and intentionally telling their customer service representatives to ignore the capacitor problem:

The docs show that Dell asked customer service reps to deny there was any problem with their motherboards, telling them to pretend they’d never heard about the issue and to “emphasize uncertainty.”

These problems seem to be confined to Dell Desktop computers.  If you own a laptop you should be ok.  The only way to get your board replaced under warranty is to actually have a technician inspect your system looking for bulging, cracked, or leaking capacitors.

What Should I Do if I Own a Dell Desktop PC?

If you find one, call Dell’s technical support with your symptoms and then add “and I also have a leaking capacitor inside my computer.”  There is no way for their support representatives to deny you a motherboard is you KNOW it is bad and they know you are certain.

For a limited time at Schrock Innovations you can bring in your Dell Desktop system – whether it is in its Dell Warranty or not – and our technicians will inspect its capacitors free of charge.  If you have a bad one, we will check your warranty status and deal with Dell for you.

No appointment is needed.  Just drop your desktop system off – no cords or monitor required – and we will have it back to you usually within 1 day.

Local Lincoln Company Sued by Microsoft

  • Comments: 17
  • Written on: June 23rd, 2010

This morning an article ran in the Lincoln Journal Star newspaper stating that one of Schrock Innovations’ local competitors, QuickTEQ computers, is being sued by Microsoft for allegedly intentionally selling counterfeit Windows XP Professional products and improperly using Microsoft’s trade marks.

The basic outline of the story is that QuickTEQ sells a lot of refurbished laptops and Desktops.  According to the article, Microsoft detected QuickTEQ was selling copies of the company’s Windows XP Professional operating system in ways that did not conform with the company’s licensing rules.

Microsoft warned QuickTEQ with a letter, and later sent an undercover investigator to follow up and see if QuickTEQ was still improperly selling Windows XP Professional.

After the investigator returned his findings, Microsoft hired Omaha attorney Richard Jeffries to file a suit against QuickTEQ.

Exactly What Did QuickTEQ do Wrong?

That is hard to say at this point.  Microsoft’s licensing rules are complex in refurbished computer situations.  QuickTEQ sells refurbished computers that were sold coming off leases, at auctions, or in other situations when companies and government entities are done using them.

As a rule, when a computer is purchased and it has a copy of Windows pre-installed on it, that software is licensed under certain conditions.  For example:

  • You can’t remove the hologram sticker and reapply it to another computer owned by someone else
  • You can’t transfer ownership of the Windows Operating system without the manuals and the original hologram CD or recovery media
  • You can not resell an Enterprise installation of Windows (big business copy) to a home user

The article doesn’t say exactly what QuickTEQ is accused of doing wrong, but I was personally really surprised to hear about Microsoft filing this suit.

QuickTEQ Was Reportedly Trying to Be Careful

I had heard through the grapevine that QuickTEQ had received a letter from Microsoft about licensing.  My understanding from my sources was that the company was taking the letter very seriously.

I spoke to a couple former QuickTEQ employees this morning and they reported that as employees they were aware the company received a letter from Microsoft and that QuickTEQ was “trying to be careful.”

What is Going to Happen Now?

In these situations, Microsoft is likely to ask for a temporary or permanent injunction against QuickTEQ to prevent them from selling any additional licenses.

According to the Journal Star, Microsoft is seeking information that will allow them to identify their exact monetary loss in the situation.  I am not certian if that means they want a tally of the number of licenses sold, or they want the information about who bought the licenses.

Generally, Microsoft does not go after individual consumers for buying counterfeit software.  They prefer to go after the players who they believe are putting the counterfeit software in the market for others to buy.

With that said, QuickTEQ has not told their side of the story yet.  They did not comment to the Journal Star, and are probably just learning about the suit as well.  QuickTEQ and its owner, Kevin Knudsen, are honorable staples in the Lincoln business community and I personally believe there is some misunderstanding here that will eventually be settled out of court.

How Can I Tell if My Software is Genuine?

Microsoft maintains a website that helps users determine if the Windows Software on their computer is genuine.  Here are a few of the key things from that website to look for so you can put your mind at ease.  Signs your Microsoft software may not be genuine:

  1. You did not receive any documentation or manual with your software
  2. Your computer does not have a holographic Windows sticker applied to its case
  3. You did not receive a hologram disc or recovery media with your computer
  4. Was the software properly licensed (home user buying Enterprise license for example)

Open Adoption Hospital Plan Gone Wrong

  • Comments: 23
  • Written on: June 16th, 2010

As I have mentioned here before, my wife and I are seeking to grow our family through Open Adoption.

The Open Adoption process scares some people because there are a lot of misconceptions about it and how it works.  The basic idea is that it is better for your adopted child if he or she knows who their birth mother is and has a healthy relationship with her.

My wife and I were contacted by a birthmother about a month ago who was pregnant with a little girl.  I was a little nervous because she would only communicate through text messages.  I was worried that she was trying to keep distance while at the same time move forward with an open adoption plan.  Our attorney reassured us that the younger kids out there text more than they talk these days and it was not necessarily a sign of trouble.

We got to know the birth mom over the next few weeks.  She seemed to have a good head on her shoulders.  She already had a one year old, her boyfriend was in jail in Iowa, and she wanted to go back to school.  She was a good mid-western conservative in her opinions and beliefs.  She did not want to go on welfare.  She wanted a good, healthy relationship with her little girl.  It was a perfect match for what we wanted in a birthmom.

Signs of Trouble

Sunday morning my wife received a text message from the birthmom.  She was going into labor and was headed for the hospital.  We got our stuff together, grabbed the brand new car seat we bought (couldn’t have her riding around in a boy’s car seat now could we?) and dropped Jacob off at grandma’s house.

As we headed to the hospital we received word that she had already given birth.  It all happened in about 45 minutes!  I was there to cut my son’s cord, and I was hoping for the same with my daughter, so I was a little bummed.  We pushed the accelerator down a little bit more as we rushed to meet our daughter.

We received another text from our birthmom.  She wanted to get cleaned up and rest a bit before we came up.  It was like torture to hang out in a lobby when we knew just three flights up our newborn daughter was waiting to meet us.  But we respected her wished and waited.

Two hours later, after no communication from the birthmom, we headed up to the third floor to make sure everything was ok.  The nurses on the maternity ward were great.  We were headed toward our birth mother’s room, but we didn;t want to interrupt anything or have an awkward moment so we stopped a nurse and asked to to let our birthmom know we were outside and would like to join her if she was ok with that.  After all, she had told my wife she had wanted us there for the actual delivery.

The nurse knew she was placing her baby for adoption, and that was a relief to us.  Another good sign.  But then the nurse came back out and told us that she wanted to rest a bit more and to please have us wait in the maternity lobby.

A Special Kind of Purgatory

My wife and I spent over 4 hours in the lobby.  My wife was really concerned. This was NOT a good sign.  She had to know we were dying out here.  We watched her family come and go throughout that time.  They glanced at us and we at them, but no words were exchanged.

We were becoming convinced that she had changed her mind.  We felt tricked in the most cruel way possibly imaginable.  As we sat there holding a plush pink pig for her 1 year old daughter and a small vase of carnations for our birthmom it was becoming difficult to stay another minute.

Just as we were packing up our things to leave, the birthmom’s parents came out and introduced themselves.  They invited us into her room.  We went from lower than low to sailing on a cloud.

Meeting Our Beautiful Daughter

It was then that we first saw her.  So perfect, so health and so amazing.  Kathryn Grace-Lyla Schrock was her name.  Lyla was a family name that our birthmother asked us to use, and again we honored her wishes.  Kathryn is my wife’s mother’s name and Grace is my Grandmother’s name.

We spent the next two days at the hospital pretty much all day.  It was so nice to see our birthmother’s parents and sister there to support her.  We did our best to give them time with the baby because we knew we would have forever to hold her and touch her.  I couldn’t wait to press her against my chest and close my eyes in a quiet room and thank God for such an amazing gift.

My wife’s parents came up to meet our birthmom and their granddaughter as well.  My wife’s mother cried when she found out she was named after her.  I called my 93 year old grandmother to tell her the baby had her name as well.  She said, oh my!  When will I get to meet my great granddaughter?  Soon I told her.

My four year old son came up with grandma and grandpa to meet his sister.  Our birthmom saw him peeking at the baby and she looked him in the eye and asked him, “do you want to meet your baby sister?”  My son nodded eagerly  and he ever so gently touched her hair.  He asked if he could hold her, and with some guided assistance he did.  It was one of the most heart-warming sights I had ever seen in my life.

Our birthmother was about to get a massage and a pedicure form the hospital staff, and my wife made sure she had some nice nail polish to use as well.  We left to get some dinner and give our birthmom some privacy.  Little did we know that was the last time I would ever see my daughter again.

Time to Leave the Hospital

On Tuesday afternoon our birthmother was going to be discharged. My son had pre-school that morning so the plan was to drop him at pre-school, head to the hospital and make sure we were available to run interference with lawyers if need be.  Our birthmother did not seem to like the attorney we had hired to represent her in the adoption, but she was the absolute best.  She managed to find and serve our bithmother’s boyfriend with the adoption papers while he was in jail in Iowa.  She was tough and efficient, so we wanted to be there in case things got out of hand.

We were all piling into my wife’s car to drop Jake off at pre-school.  Jake was super excited to get to wear his Big Brother shirt to school and tell all of his new friends that his baby sister Katie was coming home today.

My wife’s phone rang.

The caller ID said it was our attorney.  Our hearts stopped beating for what seemed forever.

My wife answered it and all I could hear from where I was were the words “I have some bad news.”

Devastation in Motion

I immediately started talking to Jake about what he was going to do at School today.

My wife’s eyes started welling up.

I reached into the Emergency bag and pulled out a new shirt.  It said Dad is my #1.  It had a “10” on it.  That is Jake’s favorite number.

My wife started to sob.

I don’t want to change my shirt.  I like my brother shirt he said.

Jake saw my wife crying and was concerned.  Mom, you need to calm down he said.

My wife got out of the car and shut the door.  It didn’t do much to cut the sound of her crying.

I looked at Jake and said, baby Katie isn’t going to get to come home today.  As his face tilted slightly in preparation for that favorite 4-year old question my mind was racing.  How do you explain to a 4 year old that a birthmom is changing her mind?

How could I have been so stupid.  I exposed my son to this.  I allowed him to meet her and the baby.  We were so sure…

He asked, Why daddy?

Everything is ok, I lied.  Baby Katie is going home with her mommy.  She’s not going to be your baby sister.  I’m sorry buddy.

The look of disappointment was crushing to me.  I redirected.  Smiling, I asked him who his best friend was in pre-school?  It worked.  He moved on – for now anyway.

Explaining the Unexplainable – Why???

My wife and I held it together and asked Jake if he wanted to go to School.  He was pumped to see Thomas now, so he wanted to go.  I walked him in and explained to his teachers what had just happened.  My wife stayed in the car.

We pulled away as my wife texted our former birthmother asking her what happened.

Choosing to place a child for adoption is one of the most difficult decisions a mother can make in her life.  The day you leave the hospital it get real.  It’s not just an ambiguous idea or a fictional plan where everyone lives happily ever after.  When it comes down to actually placing that child its a gut check.

Our birthmother changed her mind.  That’s her right.  It is her baby.  Yes we are hurt, and yes we are angry, and yes we feel like we just lost a child.

After a long delay the reason our former birthmother texted back was that she didn’t feel we loved the baby enough.

I understand that you changed your mind, I thought to myself.  But don’t you do this to my wife.  Don’t you tell her she did something or didn’t do something that changed your mind.  Don’t leave her with the what-ifs.  Make your decision, own it and move on.  You owe us that.  My anger was melting into sadness as I watched what these texts were doing to my wife.

Kathryn Grace-Lyla Schrock was renamed and left the hospital around 1:00 with her mother.  I don’t know what her name is today, or if she will ever know about us or what happened on the days surrounding her birth.

Despite everything if the birthmom called us back and said she changed her mind again we would welcome that child into our home without question and make sure that she and her birthmother had a strong and healthy relationship.  But that’s the stuff of late-night tear soaked fantasy now.

We are working to move on and find another birthmother to begin the process anew.  If you know a woman who is considering open adoption and wants to place her child with parents that will encourage a strong and healthy relationship with the childs birth family, please direct her to our website at http://www.nebraskaopenadoption.com

Migrating Away from Gmail and Google – A Pain but Worth the Effort

  • Comments: 37
  • Written on: May 27th, 2010

I love Google.  I like Google’s innovation, their easy-to-use technology and the competition they bring to the marketplace.

But I don’t love Google sticking its nose into every corner of my life, recording every website I visit, every email and attachment I send, and tracking my GPS location through my cell phone.

I have been growing more protective of my privacy over the past few months, and Google’s recent WiFi spying revaluation has made me even more concerned.

While Google claims the spying was inadvertent I find it hard to believe that a whole team of data engineers looked at the raw amount of data that was collected and said, oh yeah…  that is just a bunch of WiFi locations.

Coming from a guy who was one mouse click away from buying a Nexus One phone from Google’s store, you might understand that I try to give Google the benefit of the doubt. But not any more.  It is time for rash actions.

Goodbye Gmail

The biggest intrusion into my life by far is Gmail. Like hundreds of thousands of others I eagerly agreed to let Google read my email, archive my attachments in Google Docs, and display relevant ads on which I have never clicked.  It seemed like a great deal.

By itself, it probably is.  However, if you have ever sent an email and regretted it, if you have ever attached the wrong document to an email, or if you have foolishly included credit card numbers or other personal it is all archived for eternity at Google – even if you delete your Google Account.  I am not ok with that.

For about $10 a month I got a private IMAP account from Rackspace.com and now all of my email moves through that IMAP in the same way it did before with Google.  My phone, desktop, and webmail are all synchronized in beautiful, silent privacy.  I love it.

Goodbye Google Toolbar

The next step it to uninstall the Google Toolbar and remove the Google Gears extension from my Firefox browser.

The Google Toolbar tracks every website your browser visits, and when cross-referenced with the pervasive cookie that is present on your computer when you log into any Google Service, the G-Master knows what web pages you look at, what you search for, what videos you prefer on YouTube, and even the data you place in certain forms on websites.

It is time for me to close that door of information as well.  I don’t plan on using many Google Services anyway, so Gears won’t be too much of a problem.

AdWords and AdSense

I am not ditching AdWords and AdSense and its not just the great money I make as an AdSense publisher or the customers I can attract to Schrock Innovations using AdWords.

AdSense and AdWords have a clear revenue model.  Google is buying and selling advertising.  It’s a marketplace where money is exchanged for advertising.

When you use Google’s free products you are trading your privacy for the use for the free product.  I am no longer willing to pay that price – especially when I can get similar services for such a small amount of money.

So Am I Paranoid or Just Realistic?

People I have talked to either think I am nuts that Google gives a damn about what I am doing in my computing time and others see the potential for privacy abuse in the future.

I am afraid of so much personal information being stored about me in one place because history has shown that in times of economic and political strife, private companies do things they would not ordinarily do.

Take it a step further…  Lets say a state or the Federal government decides they want to charge you retroactive sales taxes on everything you have bought using Google Checkout.  They can use the courts to FORCE Google to hand over their treasure trove of your personal information.

If you thinks that scenario is nuts, watch out – its already happening right now to Amazon in South Carolina.  See below from the Charlotte Observer:

Unable to get Amazon.com to collect the taxes, the state recently began an audit of online businesses, trying to track down what it assumes are millions of dollars in uncollected taxes. The state has told Amazon that it wants buyers’ names and the amounts they spent. That state also needs to know the general categories of spending, like books or movies or food, because some items are tax exempt. Amazon has refused to comply, claiming in federal court that North Carolina may be able to learn the titles of books and movies that its customers have bought, imperiling privacy and free speech. North Carolina officials have said they are not seeking those details. Now it is up to the court to decide whether Amazon will have to reveal the names of customers, without titles.

So would Google go to bat for you? Who knows.

You can’t trust Google implicitly because they are a business created to generate profits. In most cases protecting privacy is key to generating profits, but if governments demand a fat check from the G-Master OR the names of others to collect from, what do you think they would hand over?

Are Web Advertisements Infecting Your Computer?

  • Comments: 24
  • Written on: May 19th, 2010

ZDNet is reporting today that new research released by Dasient shows that as many as 1.3 million malicious ads are displayed to web surfers daily.  The bad ads break down into two categories – 59% percent of them are drive-by downloads and 41% were fake-alert security software scams.

This new method of infecting PCs is called malvertising, and it is on the increase.  Malicious attackers trick an ad network into running an ad that contains viruses or malware.  The ad is then displayed on legitimate websites like Fox News, CNN, and others.  Visitors get infected and if there is any blowback, it gets thrown at the website because most surfers don’t understand that its was the advertisement that nipped them

The research also indicated:

  • The chances of getting infected from a malvertisement is 2x more likely on a weekend, and infected ads go undetected for up to 8 days on average
  • 97% of Fortune 500 web sites are at a high risk of getting infected with malware through third party software providers like Java or Flash
  • 69% of Fortune 500 companies use external Javascript and 64% of them are running outdated web applications

How Do The Bad Guys Trick Fortune 500 Companies?

The bad guys are posing as a legitimate company and tricking the advertising departments of legitimate media outlets to run the malvertisements.  That is why they run the ads on the weekend when no one at the big companies is paying attention.  For example, in September of 2009 the New Your Times got duped:

The creator of the malicious ads posed as Vonage, the Internet telephone company, and persuaded NYTimes.com to run ads that initially appeared as real ads for Vonage. At some point, possibly late Friday, the campaign switched to displaying the virus warnings. Because The Times thought the campaign came straight from Vonage, which has advertised on the site before, it allowed the advertiser to use an outside vendor that it had not vetted to actually deliver the ads, Ms. McNulty said. That allowed the switch to take place.

It Won’t Happen to Me, Right?  WRONG

If you plan on keeping safe by avoiding weekend surfing, don’t get too comfortable.

In another report recently released by Google’s Security Team, they stated that the fake-alert malware infections are now making up 50 percent of all malware delivered via ads.

In this month’s issue, Consumer Reports ranked security software.  The ONLY product that was able to protect your PC against malvertisements (malware infections) was Symantec’s Norton Internet Security and Norton 360 software.

NONE of the free security products protect your computer and MOST of the paid ones (including McAfee, Webroot, and Computer Associates) don’t get the job done either.  Overall, Symantec was ranked above all others.

What are you doing to keep your computer safe?  Have you been stung by one of these ads?

KZKX Features Schrock Computer Company During Morning Show

  • Comments: 21
  • Written on: May 6th, 2010

KZKX Features Schrock Innovations Computer CompanyThe KZKX morning show is one of the most highly-rated morning shows in Lincoln, so you can understand how THRILLED we were when Schrock Computer Company was featured during their show today!

Carol and Mick said some kind words about us as they introduced us to their listeners and kindly mentioned that we give a free hour of labor to all new customers so they can experience what real service feels like.

Have a listen to what they had to say about us!

KIBZ The Blaze Gives Schrock Computer Company Two Thumbs Up

  • Comments: 15
  • Written on: May 3rd, 2010

Tim and the Animal took a couple minutes during the Morning Show today to throw a few kind words toward Schrock Innovations Computer Company.

We have done a LOT of work for Animal’s computers over the past few months and no matter what he sounds like on the air, he is one of the most good-hearted, caring person that I know.  Tim is a true tech lover and he and I would talk for hours about the latest cameras and audio technology if the boss wasn’t around to break it up.

Have a listen to what they said about Schrock on the air.  Thanks guys!

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