August 7, 2010 KFOR Compute This Audio Posted

  • Comments: 15
  • Written on: August 7th, 2010

The audio for the August 7, 2010 Compute This Radio Show is now available online.

You can right click here to download the audio to your computer or MP3 player.

On this show, Thor and Chris touched on the following topics:

  • How different types of computers are designed to be used in different ways
  • The Smart Summer of Savings Sale at Schrock Innovations
  • Needless babble about Submariners an d the tail end of a Navy guy joke ;-)

Computer This airs on the following stations. Each show is a live broadcast and callers are always welcome:

  • KFOR 1240 AM on Saturday from 10-11 AM – 489-1240
  • KFAB 1110 AM on Sunday from 7-8 AM – 558-1110

Also, don’t miss the Living Digital Show on 1240 AM KFOR Saturdays from 2-5. Thor brings you the latest technology news from a non-technical perspective.

Compute This! Page on KFAB Website Launched

  • Comments: 14
  • Written on: August 6th, 2010

1110 KFAB LogoThings are coming along nicely for our Compute This! show that airs Sundays from 7-8 AM on 1110 KFAB.

Last week we had our first show and we were packed with great callers, interesting questions, and great information.

We got the online streaming bug resolved, so listeners should be able to listen online through the KFAB website or the iheart radio smartphone app.

Our show update page is alive and kicking on the KFAB website as well.

Take a look at this page to learn what we will be covering on the show this weekend.  Of course, we will take calls and that can lead to all sorts of tangents, but you can get an idea of the thrust of the show there.

This week we will be giving away one $25 on each of our shows.  Here is where you can listen and how you can win:

Saturday Show on KFOR:

1240 AM KFOR
Call in Numbers – 489-1240 or 800-825-5865
10-11 AM Saturday Mornings

1110 KFAB
Call in Numbers – 558-1110 or 1-800-543-1110
7-8 AM Sunday Mornings

July 31, 2010 Compute This Audio Posted

  • Comments: 3
  • Written on: August 5th, 2010

The audio for the July 24, 2010 Compute This Radio Show is now available online.

You can right click here to download the audio to your computer or MP3 player.

On this show, Thor and Chris touched on the following topics:

  • Launch of the Smart Summer of Savings Sale Event
  • Examples of Great Schrock Service
  • Lots of Callers With Great Questions

Computer This airs on the following stations.  Each show is a live broadcast and callers are always welcome:

  • KFOR 1240 AM on Saturday from 10-11 AM – 489-1240
  • KFAB 1110 AM on Sunday from 7-8 AM – 558-1110 (coming August 1st)

Also, don’t miss the Living Digital Show on 1240 AM KFOR Saturdays from 2-5.  Thor brings you the latest technology news from a non-technical perspective.

Schrock Innovations Debuts Compute This! on 1110 KFAB

  • Comments: 15
  • Written on: July 31st, 2010

Schrock Innovations has been a staple in Nebraska’s computer repair industry for over 11 years. Testimonials like the one to the left explain how Schrock attained that position and how seriously we take our reputation in the community.

During that time, our Lincoln Service Center has won eight Best of Lincoln awards and this year we were honored as Nebraska’s #1 Customer Service company (out of all Nebraska businesses) by the Nebraska Retail Federation.

Although many of our successes have come from our Lincoln operation, Schrock is no stranger to the Omaha Metro area.

In 2005 we won a Best of Omaha award and we are presently building a $750,000 Service Center at Village Point Mall on 168th and Burke (scheduled for a September opening).

All promotional stuff aside, there are no computer repair businesses like Schrock Innovations in Omaha.

Most computer repair shops are focused on making a quick dollar. They are very willing to help people with their problems, for a price.

At Schrock Innovations we choose a different path. We want to build a relationship with you and earn your trust. Then, when you really need us, you can feel comfortable picking up the phone and asking for help.

That is why we offer a free hour of labor coupon for new customers (just mention it when you call 934-9423), that is why we recycle old computers free of charge, and that is why I get up every Sunday morning to do this show.

Compute This! and Schrock Innovations exist to help you make your computer do what you want it to do.

I am the 100% owner of Schrock Innovations, so when you hear me on the radio you know you are talking to a person who is in our Service Centers every day. I take pride in the fact I know my customers by name and I expect nothing but the best from my staff of trained technicians.

I wanted to start this show a few weeks before we opened our doors for business because building relationships takes time.

All I am asking from you is to listen every Sunday from 7-8 AM.

I promise that you will learn things about your computer that are genuinely interesting and useful. This is not a computer show for techies. This is a show for real people who just want their technology to work.

With that aside, let’s cover one promotional item for the show.

Every person who calls the show Sunday at 558-1110 with a question or comment will receive a free $50 Schrock gift card.

Just call, ask a question, and get a free $50. It’s that easy.

Normally we give away one $25 gift card PER SHOW, so $50 per caller is a VERY rare opportunity. Don’t miss out!

Tune in August 1 from 7-8 AM to Compute This!



July 24, 2010 KFOR Compute This Show Audio Online

  • Comments: 3
  • Written on: July 27th, 2010

The audio for the July 24, 2010 Compute This Radio Show is now available online.

You can click here to listen to the show.

On this show, Thor and Chris touched on the following topics:

  • Callers asked about upgrading Netbooks to Windows 7
  • Dell motherboards were shipped with malware on their microchips
  • Lots of emails this week from listeners

Computer This airs on the following stations. Each show is a live broadcast and callers are always welcome:

  • KFOR 1240 AM on Saturday from 10-11 AM – 489-1240
  • KFAB 1110 AM on Sunday from 7-8 AM – 558-1110 (coming August 1st)

Also, don’t miss the Living Digital Show on 1240 AM KFOR Saturdays from 2-5. Thor brings you the latest technology news from a non-technical perspective.

Grant Mellor Joins Schrock’s Omaha Team

  • Comments: 9
  • Written on: July 26th, 2010

Grant Mellor is one of Schrock Innovations‘ newest technicians.  Typically a technician must work at Schrock for 90 days before we official assign them to one of the Service Centers.

In Grant’s case we did not have to wait that long to understand that we had a talented technician and a great guy on our hands.

After just a few weeks on the job, Grant has accumulated more customer compliments, thank you notes, and mentions on Compute This than I could possibly list here.

Because of his great technical efforts, his positive attitude, and his committment to providing excellent service, Schrock has assigned Grant to our new Omaha Service Center to help train and coordinate the next generation of Schrock Innovations staff.

Congratulations Grant and thank you for your excellent work!

Schrock to Air Weekly Show on 1110 KFAB

  • Comments: 3
  • Written on: July 22nd, 2010

1110 KFAB LogoStarting August 1, 2010 Schrock Innovations will be airing a weekly radio show on 1110 KFAB every Sunday morning from 7-8 AM.

The new show will be called Compute This (the same as the show they currently air on KFOR 1240) and will feature myself and Grant Mellor in a call-in style format.

Why 1110 KFAB?

It will be interesting to see what the Arbitron ratings say when they come out, but as of the last book, KFAB has a 9.6 share in Omaha.

A 12 share means that of all of the radios active in the Omaha metro area, 9.6% are tuned to KFAB at any given point in time (KFAB pulls a 3.5 share in Lincoln as well).  This is HUGE.  In fact, KFAB is the highest rated radio station in Nebraska and can be heard all the way across the state.

In comparison, our Lincoln weekly radio show on 1240 AM pulls a 7.1 share.  When you factor in that Omaha’s metro population is 3 times larger than Lincoln AND the fact that KFAB is heard in Lincoln as well, the promotional power of the station is second to none.

Why Omaha?

Schrock Innovations is re-launching its second location at 168th and Burke in Village Pointe South in September 2010.

Omaha is the logical expansion location for Schrock Innovations because we already have a customer base there, it is a mere hour from our Lincoln location, and there is a skilled talent pool to select from.

The radio show is starting August 1 so we can gauge the listener response and hire appropriate staff to handle our grand opening sale (hint hint!)

Can I Listen Online?

Absolutely!  In fact I do three radio shows a week right now, and you can listen to all three online if you would like:

Compute This on KFOR 1240 w/ Chris Goforth and Thor Schrock (10-11 AM Saturdays)

The Living Digital Show on 1240 with Thor Schrock (2-5 PM Saturdays)

Compute This on 1110 KFAB w/ Thor Schrock & Grant Mellor (7-8 AM Sundays)

Unions May Cause FedEx Prices to Soar

  • Comments: 40
  • Written on: July 20th, 2010

It always amazes me that some people just can’t seem to grasp the concept that if you raise costs on businesses the prices they charge consumers for services will go up.

Congress is considering more sweet-heart union legislation that would require express mail carriers (like FedEx) to be regulated under the National Labor Relations Act (NRLA).

The Teamsters Union has been at work in UPS for years causing regulation headaches and increasing shipping prices for consumers and now they want in on the FedEx action as well.

Their objective is to boost their membership numbers and consequently the money they can spend on political campaigns and lobbyists.  The fastest way to do that is to get a piece of the non-unionized FedEx pie.

Rather than asking FedEx employees if they want to be represented by a union, the Teamsters have used political influence and Capital Hill lobbyists to try to force their employees into paying union dues whether they want to or not.

Hoffa Wants 100,000 FedEx Union Members

Teamsters Union President James Hoffa called on Congress to force FedEx air express workers to operate under the NRLA, and vowed to “organize 100,000 workers at FedEx” once that happens.

Multiple attempts at company-wide unionization of FedEx have already failed as workers reject union monopolies, so Teamsters have developed legislative strategies to force unionization.

The Senate is expected to decide on the bill, Federal Aviation Administration Reauthorization Act, soon. This legislation would be government intervening in a private company’s operating procedures– and it amounts to a boon to the Teamsters union, and a drag on our economy.

What You Can Do to Stop Abusive Union Legislation

Call your Senators today and ask them to please VOTE NO on the Federal Aviation Administration Reauthorization Act and to oppose the special deal for the Teamsters.

It is anti-competitive and another example of Washington backroom dealing—without public oversight.:

US Senator Mike Johanns in Omaha: (402) 758-8981

US Senator Ben Nelson in Omaha: (402) 391-3411

What Happens if This Law Passes?

Today, prices are down, reliability is up and access to markets has never been better in the shipping industry. Our economy depends on a reliable and competitively priced express-delivery network for emergency  medicines, replacement parts and critical inventory.

But if Congress creates a government-mandated monopoly, prices will increase, service and reliability will decrease, and then access will be limited.

Consumers may have to pay a “hidden package tax” to fund this bailout. Estimates vary, but a mere 10 percent increase in costs would result in an extra $9 billion cost for consumers. Not to mention reduced reliability, longer shipping times and more limited access to rural markets around the globe.

In addition, FedEx and other overnight air carriers will be subject to labor strikes like UPS experienced in 1997, which had catastrophic consequences for the economy.

Shipments of indispensable items like medications, food, paychecks – could end up stranded on shipping docks across the country again.

Schrock Innovations Signs Lease on Omaha Service Center

  • Comments: 11
  • Written on: July 19th, 2010

It took a while for us to find just the right location, but after a lot of searching and negotiating Schrock Innovations will be locating its new Omaha Service Center at 168th and Burke in the Village Pointe South Development.

Village Point South is just across the street form the large Village Point Mall at 168th and Dodge.  Some of our technology neighbors include Best Buy and the Apple Store.

Schrock will be occupying 2 bays in the development for a total of 2,400 square feet.

No More Moving!

Our Omaha customers might remember that we launched our first Omaha Service Center in 2003.  Following the same model that has brought success in the Lincoln, NE market, we chose to advertise with a weekly radio show on Magic 590 AM.

Our first year was a success and we started hiring more employees and expanding the array of services we offered in Omaha.  In the midst of our expansion, we received notice that Magic 590 was going to flip formats to become a sports talk station, and our show was canceled as a result.

We worked on a few other advertising mediums, but nothing produced like our radio show did.  Eventually we were forced to lay off most of our Omaha staff and eventually, we closed our physical Omaha location and serviced our customers on-site exclusively in Omaha.

This new location is a 5-year lease and was selected specifically for its location and proximity to other technology companies who we already know we can outperform with our award-winning customer service.

New Radio Show

I make lots of mistakes, but I always learn from them.  I knew there was only one AM station in Omaha that was going to bring the success that we needed to support a new Omaha Service Center, and that station was 1110 KFAB.

But getting on KFAB is not as easy as calling a sales rep and asking how much.  When we lost our Magic 590 show we sent demo CDs into KFAB only to be turned down.

You have to understand that stations like KFAB are approached every day by people who want radio shows.  Some are serious, and some are not, but most do not have any radio experience whatsoever.  KFAB is a market leader and they need to have quality talent on their airwaves at all times.

After we were rejected in 2003 by KFAB I went to work honing my radio abilities on our Lincoln affiliate, KFOR 1240 AM.  Things started going so well that in late 2009 KFOR and I developed a new 3-hour weekend show called the Living Digital Show.

With a LOT more experience under my belt and a home-based studio to boot, we approached KFAB again and they agreed to grant us a 1-year contract for Compute This on KFAB.

The new show starts August 1, 2010 and airs every Sunday morning between 7-8 AM.

Construction Begins

Our new bay is a bare shell.  It has never had any other business in it before, so that means we get to design the space to meet our unique needs.  I may be good with computers, but I am definately not a measure twice cut once kind of guy.  We needed a General contractor to keep our build out on track.

We plan on signing a letter of intent with a contractor tomorrow and we should be open for business by September.

Since our radio show starts in August and the shop won’t be ready until September, we have hired employees to do free pickups, drop-offs and on-site appointments in the meantime.

Nothing Like Schrock in Omaha

The thing that makes me excited the most is that there are no other companies like Schrock Innovations in Omaha.  There are lots of places to get your computer fixed, but there are no service-leaders.

I am confident that our blend of ultra-talented technicians, radio fun (and a little marketing), and the Schrock dedication to customer service that we will do well in Omaha.  Stay tuned for the grand opening party coming in September :-)

http://www.thorschrock.com/2009/10/17/schrock-innovations-2009-nebraska-retail-federation-customer-service-business-award/

July 17, 2010 Living Digital Show Audio Posted

  • Comments: 5
  • Written on: July 18th, 2010

The July 17, 2010 edition of the Living Digital Show has been posted on the Living Digital Show website.  Click here to listen.

On yesterday’s show we spent three hours covering a wide variety of topics.  Some of the most interesting stories included:

Not to mention a bunch of calls and emails as well.

The Living Digital Show airs every Saturday afternoon on KFOR 1240 AM in Lincoln, NE from 2-5PM CST.  After each show archives are available commercial-free and at no cost on the Living Digital Show Website.

Subscribe to My RSS Feed

Subscribe Form Click to Subscribe or

      TwitterCounter for @thorschrock

Ed Wunder Loves Schrock's Service

Top Commentators

Schrock Innovations' New Ride

Revolution Wraps Rocks!

Geek Squad Hires Anyone!

Other Recent Videos


We're on the Morning Blend answering your Lincoln Nebraska computer repair questions regarding warranties


Need your computer repaired in Omaha? If you're never visited Schrock Innovations before (1st time client), stop by for a FREE hour of repair

Our Open Adoption

    Kim and I are seeking to adopt another child through Open Adoption. If you know of a birth mother seeking a stable, loving family in Nebraska, please direct her to our website at nebraskaopenadoption.com.

Thor's Sponsors

    Computer Repair Lincoln NE
© Thor Schrock 2009