Schrock Innovations Adds ESPN 1480 Commercial to Holiday Special Promotion

  • Comments: 8
  • Written on: November 29th, 2010

2010 Schrock Innovations Holiday Special PCToday Schrock Innovations is changing out the 2010 Holiday Special computer commercial airing on ESPN 1480 and replacing it with a more feature-focused version.

The new commercial will begin airing November 29, 2010 and will air through Christmas Eve or until the 2010 Holiday Special is sold out.

Click here to download or play the new commercial.

This version is similar to the previous ESPN spot that aired throughout the month of November, but includes more specific information about what makes the computer so special.

Features like the 120 GB solid state hard drive, the 6-core processor, and its amazing 12 GB of DDR3 memory are specifically mentioned.

Schrock Innovations Black Friday Weekend Event Offers Amazing Deals

  • Comments: 6
  • Written on: November 24th, 2010

Schrock Innovations will be offering some amazing deals starting this Friday and going all weekend along through Sunday at both Schrock Innovations locations.

A couple days ago I was on KMTV Channel 3 in Omaha to talk about the great Black Friday Weekend deals at Schrock.

You can read all about the details and get the specifications on the computers in our Black Friday Weekend Event circular.

Some of the items on special include:

  • Preventative Maintenance Checkups only $29.99 (regular price $70)
  • Norton 360 Installed and Warrantied only $79.99 (regularly $150 – 25 per Service Center)
  • Compaq notebook computers only $399 (3 available per Service Center)
  • Ultimate Upgrade 2011 Special only $399 (10 available per Service Center)
  • $100 off the 2010 Holiday Special Desktop PC (only 16 left per Service Center)
  • Free $10 gift card for every $50 gift card you purchase

You can also purchase the discounted Maintenance Checkups or the discounted Norton 360 installation as a certificate.  They make a great stocking stuffer and they all display the full retail price of the item.  They are redeemable after Christmas 2010 and are an outstanding value!

You can purchase certificates by phone.  Click here for the number of the Service Center nearest you.

What is the Ultimate Upgrade?

The Ultimate Upgrade is a special computer that we typically only offer once each year in the spring. With the Ultimate Upgrade you trade in your old, tired computer for a brand new Modular PC for only $399.

For the Black Friday sale we are offering the 2011 Ultimate Upgrade model, which is almost identical to our X3 model that retails at $799.

As you can see, it is an amazing deal that will not last long. There are only 10 available per Service Center.

We are allowing orders by phone on this item. Please understand that we will answer phones as quickly as we can, but we are expecting a massive response Friday morning.

You don’t trade in your old computer until your new one is ready, and no old parts are used in the construction of your new PC.

KMTV Morning Blend Appearance will Reveal Black Friday Deals

  • Comments: 2
  • Written on: November 21st, 2010

I am going to be on the KMTV Channel 3 in Omaha during Monday’s Morning Blend program to talk about some of the best Black Friday tech shopping tips and to highlight some of the amazing things Schrock has on special next weekend.

I have been watching all of the Black Friday leaked ads to find out where the best deals are, what time you need to be there and how many of them will be available.

If you are not the get-up-early type, we are also going to tell you about some amazing deals that Schrock Innovations will have all weekend long – starting Black Friday through November 28th.

Unlike the box stores, we don’t get a kick out of watching our customers freeze in the cold for hours just to have a 1 in 100 shot at a sale item that is over-hyped and under-stocked.

Schrock’s Lincoln and Omaha Service Centers will both be opening at our normal business hours (10am to 8pm Friday and Saturday and Sunday noon-5pm).

You can expect some amazing deals including:

All of the Black Friday Weekend Event details will be posted online on the Schrock Innovations website.  If you want to see the hardware firsthand (and you are in Omaha), be sure to tune into KMTV Channel 3 Monday morning at 9!

New ESPN 1480 Commercial Promotes the 2010 Holiday Special

  • Comments: 5
  • Written on: November 8th, 2010

Schrock Innovations has produced and released a new commercial featuring the 2010 Holiday Special on ESPN 1480 in Lincoln, NE.

The new ad will begin airing on November 8, 2010 and will run through November 28th, 2010.

Click here to download or play the commercial.

Schrock does not do a lot of advertising on Lincoln’s only full-time sports talk station, so the ad has been scheduled in heavy rotation to achieve maximum awareness before November 28.

What is the 2010 Holiday Special?

2010 Schrock Innovations Holiday Special PCThe 2010 Holiday Special computer is a special system offered once a year in very limited quantities. This year’s Holiday Special features a 120 GB solid state hard drive, a 6-core processor and 12 GB of RAM.

For $1,499 purchasers receive the tower, a full 1080p HD display, wireless keyboard and mouse, and speakers. If the purchase is made before November 28, 2010 customers receive a $100 instant rebate, bringing the cost down to an amazing $1399.

The 2010 Holiday Special computer is only available at Schrock Innovations, and can not be custom built at any price on the Dell or HP websites.

Schrock Innovations Thanks Lincoln Customers in Election Coverage

  • Comments: 19
  • Written on: November 2nd, 2010

As tonight’s historic election results come in, Schrock Innovations thought it would be a great opportunity to run a commercial thanking our Lincoln customers for voting us Best of Lincoln  for the 9th consecutive year.

This spot was actually the second shooting of the commercial.  We shot the first attempt in the Lincoln Service Center but due to a camera error, we had to re-shoot the entire spot again.  Because of schedule conflicts, we had to shoot it in our brand new Omaha Service Center.

The commercial will air on Lincoln’s Channel 8 throughout tonight’s coverage. Take a look at the spot below:

Schrock Innovations Gets a Big Thank You from the National Guard

  • Comments: 13
  • Written on: October 28th, 2010

A couple months ago a member of the National Guard 1/209 RTI out of Camp Ashland asked us if we could spare a couple dead hard drives for a training exercise they were planning.

Schrock had a couple hard drives that had been wiped clean and were slated for destruction, so we donated them instead.  I honestly thought they would blow them up or something, but what they ended up using them for was a whole lot more fun than that!

A few days ago we received this video and a beautiful plaque thanking Schrock for the donation.

In the video you will see the 3rd Platoon on an exercise to retrieve the data storage devices from a downed UAV (unmanned aerial vehicle) in a hostile environment.

You can see the soldiers move into a protective formation around the objective before recovering the data storage device.

It was a real treat to get a surprise like this, and we are all happy that we were able to help our soldiers in a small way.

Schrock Innovations Wins 9th Consecutive Best of Lincoln Award

  • Comments: 7
  • Written on: October 27th, 2010

Each year Three Eagles Communications in Lincoln asks listeners of their 6 Lincoln, Nebraska radio stations to vote for who they consider the best local business in a number of categories.

Schrock Innovations is proud to announce that for the 9th consecutive year we have been voted the #1 independent computer repair company in Lincoln.

At Schrock we are always working to make sure each of our customers leaves our Service Center satisfied with the work we provided and happy to refer their friends and family to us in the future.

Knowing that so many listeners across many demographics, age groups, and stations all voted for our company is extremely humbling.

Awards are a great indicator of past performance, and we all know that we are only as good as our last customer’s service experience.

We promise to continue working hard to communicate better, develop cutting-edge products and solutions, and always keep sight of the fact that each customer who asks us to work on their computer is trusting us with a small piece of their lives.

Joe Clark Helps Introduce Schrock-Level Service in Omaha

  • Comments: 4
  • Written on: October 25th, 2010

Two months before our Omaha Service Center opened we started hiring new technicians to train in Lincoln.  Some of those technicians worked out and some did not, but Joe Clark is proving to be a customer service go-to guy and just the kind of employee Schrock needs in Omaha.

Joe had a significant background in network cabling, operations management, and field repair experience at Qwest so we decided to bring him on board for a 90-day trial.

From day one Joe showed professionalism and the kind of concern for our customers’ satisfaction that a tech needs to have to succeed at Schrock Innovations.

Now that the Omaha Service Center is up and running you can find Joe helping customers on the phone, in their homes, and on our benches.

Welcome aboard Joe and thank you for your commitment to Schrock’s customers!

Windows XP is Officially Dead

  • Comments: 13
  • Written on: October 23rd, 2010

Windows XP DeadAs of October 22, 2010 computer manufacturers (including local OEM companies like Schrock Innovations) are no longer permitted to install Windows XP as a primary operating system on new computers.

The only exception to this is if the customer buys a newer operating system on the computer like Windows 7, and then buys a second license for XP and downgrades the system.  This option will be supported through 2015.

With that said, the days of getting XP systems from Dell, HP or any other business provider are officially over.

In fact, and computer builder, local or otherwise, who tells you they can still build you a new Windows XP PC that is properly licensed with Microsoft is lying to you. Unless you buy 2 operating systems it can’t be done legitimately. (Trust me, you don’t want to call Microsoft’s bluff on licensing or stuff like this can happen to your company.)

One of the most popular questions I get on my radio show (now available free on iTunes)  is when will XP be dead?  I guess this is the final answer.

Omaha Computer Repair Service Center off to a Roaring Start

  • Comments: 2
  • Written on: October 21st, 2010

Sunday morning at 7:00 AM I took to the KFAB airwaves for our weekly Compute This radio show (available free on iTunes)  to announce the opening of the Service Center that afternoon.

The show was awesome and I left the studio a little less nervous than when I got up that morning.

A Smashing Success!

Schrock Omaha Full BenchWe had over 100 people come in that Sunday (10/10/10 no less) and nearly all of them brought computers in for a discounted Preventative Maintenance Checkup.

The Omaha staff did a great job making everyone feel welcome, processing in the computers and making sure everyone got a helping from the Lovely Kimberly’s amazing cookie buffet.

In fact, 11 days later – after the glow of the grand opening had completely passed, our bench is STILL full with an average of 11 computers coming through the service center every day.

What is New in the Omaha Service Center?

In 2008 we built a state-of-the-art Service Center in Lincoln, NE.  We got a lot of things right when we built that, but we also could have done a few things differently.

For example, we built the walls in the new Omaha Service Center all the way to the ceiling to help reduce echo, we shortened the distance from the front desk to the front door, and we leased two full bays – one for retail and service and another for repair.

The new configuration allowed us to install 40 bench spots (as opposed to Lincoln’s 26) – and thankfully so.  As you can see in the picture above, the bench is full!

What’s Next for Schrock Innovations?

Now that Omaha is launched and moving I am working to catch up on things I have been neglecting (like this blog).  We also have some big events coming up soon:

  • Our 2010 Holiday Special
  • Possibility of a Black Friday Sale
  • Significant internal and external website updates
  • A new software product that many of our customers have been asking us to make for years

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