New ESPN 1480 Commercial Promotes the 2010 Holiday Special

  • Comments: 5
  • Written on: November 8th, 2010

Schrock Innovations has produced and released a new commercial featuring the 2010 Holiday Special on ESPN 1480 in Lincoln, NE.

The new ad will begin airing on November 8, 2010 and will run through November 28th, 2010.

Click here to download or play the commercial.

Schrock does not do a lot of advertising on Lincoln’s only full-time sports talk station, so the ad has been scheduled in heavy rotation to achieve maximum awareness before November 28.

What is the 2010 Holiday Special?

2010 Schrock Innovations Holiday Special PCThe 2010 Holiday Special computer is a special system offered once a year in very limited quantities. This year’s Holiday Special features a 120 GB solid state hard drive, a 6-core processor and 12 GB of RAM.

For $1,499 purchasers receive the tower, a full 1080p HD display, wireless keyboard and mouse, and speakers. If the purchase is made before November 28, 2010 customers receive a $100 instant rebate, bringing the cost down to an amazing $1399.

The 2010 Holiday Special computer is only available at Schrock Innovations, and can not be custom built at any price on the Dell or HP websites.

Schrock Innovations Thanks Lincoln Customers in Election Coverage

  • Comments: 19
  • Written on: November 2nd, 2010

As tonight’s historic election results come in, Schrock Innovations thought it would be a great opportunity to run a commercial thanking our Lincoln customers for voting us Best of Lincoln  for the 9th consecutive year.

This spot was actually the second shooting of the commercial.  We shot the first attempt in the Lincoln Service Center but due to a camera error, we had to re-shoot the entire spot again.  Because of schedule conflicts, we had to shoot it in our brand new Omaha Service Center.

The commercial will air on Lincoln’s Channel 8 throughout tonight’s coverage. Take a look at the spot below:

Schrock Innovations Gets a Big Thank You from the National Guard

  • Comments: 13
  • Written on: October 28th, 2010

A couple months ago a member of the National Guard 1/209 RTI out of Camp Ashland asked us if we could spare a couple dead hard drives for a training exercise they were planning.

Schrock had a couple hard drives that had been wiped clean and were slated for destruction, so we donated them instead.  I honestly thought they would blow them up or something, but what they ended up using them for was a whole lot more fun than that!

A few days ago we received this video and a beautiful plaque thanking Schrock for the donation.

In the video you will see the 3rd Platoon on an exercise to retrieve the data storage devices from a downed UAV (unmanned aerial vehicle) in a hostile environment.

You can see the soldiers move into a protective formation around the objective before recovering the data storage device.

It was a real treat to get a surprise like this, and we are all happy that we were able to help our soldiers in a small way.

Schrock Innovations Wins 9th Consecutive Best of Lincoln Award

  • Comments: 7
  • Written on: October 27th, 2010

Each year Three Eagles Communications in Lincoln asks listeners of their 6 Lincoln, Nebraska radio stations to vote for who they consider the best local business in a number of categories.

Schrock Innovations is proud to announce that for the 9th consecutive year we have been voted the #1 independent computer repair company in Lincoln.

At Schrock we are always working to make sure each of our customers leaves our Service Center satisfied with the work we provided and happy to refer their friends and family to us in the future.

Knowing that so many listeners across many demographics, age groups, and stations all voted for our company is extremely humbling.

Awards are a great indicator of past performance, and we all know that we are only as good as our last customer’s service experience.

We promise to continue working hard to communicate better, develop cutting-edge products and solutions, and always keep sight of the fact that each customer who asks us to work on their computer is trusting us with a small piece of their lives.

Joe Clark Helps Introduce Schrock-Level Service in Omaha

  • Comments: 4
  • Written on: October 25th, 2010

Two months before our Omaha Service Center opened we started hiring new technicians to train in Lincoln.  Some of those technicians worked out and some did not, but Joe Clark is proving to be a customer service go-to guy and just the kind of employee Schrock needs in Omaha.

Joe had a significant background in network cabling, operations management, and field repair experience at Qwest so we decided to bring him on board for a 90-day trial.

From day one Joe showed professionalism and the kind of concern for our customers’ satisfaction that a tech needs to have to succeed at Schrock Innovations.

Now that the Omaha Service Center is up and running you can find Joe helping customers on the phone, in their homes, and on our benches.

Welcome aboard Joe and thank you for your commitment to Schrock’s customers!

Windows XP is Officially Dead

  • Comments: 13
  • Written on: October 23rd, 2010

Windows XP DeadAs of October 22, 2010 computer manufacturers (including local OEM companies like Schrock Innovations) are no longer permitted to install Windows XP as a primary operating system on new computers.

The only exception to this is if the customer buys a newer operating system on the computer like Windows 7, and then buys a second license for XP and downgrades the system.  This option will be supported through 2015.

With that said, the days of getting XP systems from Dell, HP or any other business provider are officially over.

In fact, and computer builder, local or otherwise, who tells you they can still build you a new Windows XP PC that is properly licensed with Microsoft is lying to you. Unless you buy 2 operating systems it can’t be done legitimately. (Trust me, you don’t want to call Microsoft’s bluff on licensing or stuff like this can happen to your company.)

One of the most popular questions I get on my radio show (now available free on iTunes)  is when will XP be dead?  I guess this is the final answer.

Omaha Computer Repair Service Center off to a Roaring Start

  • Comments: 2
  • Written on: October 21st, 2010

Sunday morning at 7:00 AM I took to the KFAB airwaves for our weekly Compute This radio show (available free on iTunes)  to announce the opening of the Service Center that afternoon.

The show was awesome and I left the studio a little less nervous than when I got up that morning.

A Smashing Success!

Schrock Omaha Full BenchWe had over 100 people come in that Sunday (10/10/10 no less) and nearly all of them brought computers in for a discounted Preventative Maintenance Checkup.

The Omaha staff did a great job making everyone feel welcome, processing in the computers and making sure everyone got a helping from the Lovely Kimberly’s amazing cookie buffet.

In fact, 11 days later – after the glow of the grand opening had completely passed, our bench is STILL full with an average of 11 computers coming through the service center every day.

What is New in the Omaha Service Center?

In 2008 we built a state-of-the-art Service Center in Lincoln, NE.  We got a lot of things right when we built that, but we also could have done a few things differently.

For example, we built the walls in the new Omaha Service Center all the way to the ceiling to help reduce echo, we shortened the distance from the front desk to the front door, and we leased two full bays – one for retail and service and another for repair.

The new configuration allowed us to install 40 bench spots (as opposed to Lincoln’s 26) – and thankfully so.  As you can see in the picture above, the bench is full!

What’s Next for Schrock Innovations?

Now that Omaha is launched and moving I am working to catch up on things I have been neglecting (like this blog).  We also have some big events coming up soon:

  • Our 2010 Holiday Special
  • Possibility of a Black Friday Sale
  • Significant internal and external website updates
  • A new software product that many of our customers have been asking us to make for years

KFAB Radio Shows Now Available Online

  • Comments: 20
  • Written on: September 28th, 2010

With everything going on with the new Omaha Service Center opening, we haven’t had time to get our latest KFAB Compute This shows edited and posted on the Compute This page of the Schrock website until now.

Two KFAB shows are now available online free from commercial interruption.

You can listen to the August 15, 2010 show here.

You can listen to the August 22, 2010 show here.

We have two other shows in raw audio format that we need to edit.  We should have those online this week.

Our KFAB shows are a little different from the shows we air on KFOR.  On the KFAB show I do not have a co-host (Chris won’t get up at 5 on Sunday morning to drive to Omaha).

Also, because KFAB covers Lincoln and Omaha, we get callers from all over the state.

The format is a little different, but give it a listen.  It has really been catching on in Omaha and I think you will enjoy it.

How to Backup Your Computer Using Windows 7

  • Comments: 19
  • Written on: September 26th, 2010

Windows 7 comes complete with all of the software you need to backup your computer’s hard drive completely and safely.

One of the most expensive procedures in computer repair is recovering data from a failed hard drive. You can save yourself the heartache and money of a costly repair by following these simple directions below.

What Do I Need?

  • A computer running any version of Windows 7
  • A blank CD-R disc
  • A removable hard drive

Preparing to Backup

  1. Connect your removable hard drive to a USB port, preferably on the back of your computer. These backups are automated, so you want to leave the hard drive hooked up all the time. Try not to use it for storing anything other than your backup files and images.
  2. Label your blank CD-R disc Windows 7 Hard Drive Recovery Disc with a permanent marker (not a ball-point or other hard writing instrument) and place it in your CD burner.

Creating Your Backup Routine

  1. Click on Start in the lower left hand corner of your screen
  2. Click on All Programs, then click Maintenance
  3. Click on Backup and Restore
  4. On the left, click on “create a system repair disc”
  5. Click on Create Disc to start burning to the CD in your drive
  6. After the burn is complete return to the Backup and Restore screen and click “Set up Backup on the right”
  7. Select your backup hard drive from the Backup Destination list & click Next
  8. Click the “Let Me Choose” option
  9. Check all boxes and check the “Include a system image” box toward the bottom & click Next
  10. Click the “Save settings and run backup” button

Your backup will now run every Sunday evening at 7 PM. Remember that your computer must be turned on for the backup to work.

With this backup in hand you will be able to restore a complete image of all of your files and programs should you ever have a hard drive crash.

Should you ever need to perform a recovery simply boot from your recovery CD and restore the backup image that is created every Sunday night.

Schrock’s Omaha Computer Repair Service Center Coming Along Nicely

  • Comments: 16
  • Written on: September 13th, 2010

Over the past two weeks I think I have been busier than at any other point in my life.  Most of the work I have been doing surrounds the launch of our new Computer Repair Service Center in Omaha, NE.

Side view of our Omaha Computer Repair Service Center

Rear View of our Omaha Computer Repair Service Center

Front View of Our Omaha Computer Repair Service Center

We had a big hold up on the permits (over six weeks!) but finally the City of Omaha got us everything we needed and our general contractor was able to get started on our job.

We got a lot of things right when we built our new Lincoln Service Center in 2008.  We also overlooked some things that we plan on doing better in the Omaha Service Center.  For example:

  • Lincoln has too much display space an not enough bench space – Lincoln has 26 bench spots and Omaha will have 40
  • While our concrete counters look great, they are hard to keep clean.  We decided on stainless steel for Omaha’s display fixtures
  • Although our conference room in Lincoln is handy, it is wasted space.  We eliminated it in Omaha and replaced it with a high top table and some stools.

With any luck construction should be complete on our bay by the last week of September and we should be ready to service customers by October 3.  Stay tuned and I will keep you posted!

Subscribe to My RSS Feed

Subscribe Form Click to Subscribe or

      TwitterCounter for @thorschrock

Ed Wunder Loves Schrock's Service

Top Commentators

Schrock Innovations' New Ride

Revolution Wraps Rocks!

Geek Squad Hires Anyone!

Other Recent Videos


We're on the Morning Blend answering your Lincoln Nebraska computer repair questions regarding warranties


Need your computer repaired in Omaha? If you're never visited Schrock Innovations before (1st time client), stop by for a FREE hour of repair

Our Open Adoption

    Kim and I are seeking to adopt another child through Open Adoption. If you know of a birth mother seeking a stable, loving family in Nebraska, please direct her to our website at nebraskaopenadoption.com.

Thor's Sponsors

    Computer Repair Lincoln NE
© Thor Schrock 2009