Tip #9 – Write Now and Monetize Later
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- Written on: April 23rd, 2007
So a lot of you are probably wondering when I will start talking about making money off your blog. I have not said anything about it yet because it is the LAST thing you want to do AFTER you have created a blog, gained a high level of readership, and are comfortable in your niche.
There are two types of blogs. “Sticky” blogs are designed to attract and retain readers while “non-sticky” blogs are designed to attract readers and then send them elsewhere in exchange for money. The two types of blogs are directly in conflict with each other.
No blog will make any money with advertising if it does not have a readership. In the early days of your blog if you send all of your readers away for a pittance, you will never attract the bigger advertising dollars that are available later on once you have a stable full of dedicated, loyal readers.
So be patient for a few more hours and focus on your writing now. Trust me, making money from your blog is the easy part – getting readers to visit and look at your advertisements is the challenge!
Tip #8 – People Rarely Read the Same Newspaper Twice
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- Written on: April 23rd, 2007
When Schrock Innovations is setting up a blog for one of our clients, they almost always ask how often should they post on their blog?
When I was in high school I once asked my journalism advisor how long my story had to be. He answered, “as long as a piece of string.” The answer is similar in blogging. While 24 posts in 24 hours may be a bit extreme, you definitely want to post at least once a day.
People who take the time to check your blog for content updates will appreciate fresh, new content. If every time they return to your blog there is the same tired old content there they might just stop checking in.
Keep in mind that you do not necessarily have to be physically at your computer to post new content. Almost all content management systems have a scheduled posting option that allows you to write a post now and have it automatically released at a predetermined time. As much as I would like you to believe that I am slaving away pressing a button every hour like John Locke in LOST, it would be a lie. This is the power of the scheduled post!
