Schrock Completes Website for Big Dog Wraps

  • Comments: 5
  • Written on: October 5th, 2009

Big Dog Wraps & GraphicsBig Dog Wraps & Graphics came to Schrock Innovations looking for a website to sell their unique graphics and provide their customers with the ability to upload their own designs.

More importantly, Big Dog wanted a site that would stand out from the competition and show off their products. After some preliminary design meetings, Schrock presented a proposal that featured dynamic image rollovers inside a Goth/Skater styling using a dark gray & burgundy color layout.

Brad in our development center worked closely with Jana of Big Dog Wraps & Graphics to create the style and coloring scheme they were looking for.

To improve the site’s scalability, we created a flexible CSS design to work with the multiple page layouts. A main menu was created alone with a side menu to showcase products, make navigation easy and help customers she how easy it is to have unique graphics printed and applied to their vehicles.

Once the styling was done we designed and coded their online shopping cart. The shopping cart was designed to make purchases simple for the customers and to be easily implemented on the back-end.

September 26, 2009 Compute This Show Audio

  • Comments: 0
  • Written on: October 4th, 2009

schrock_logo_webThe September 26, 2009 episode of Compute This is now available online! Click here to listen to the show.

On this program Thor talked about the prototype 2009 Holiday Special computer and made one available to Chris to try out after the show.

In related news, Thor also announced that Schrock Innovations would be holding a Windows 7 launch party on October 17th at Schrock Innovations on 27th and Pine Lake Road at 10:00. You can try out the 2009 Holiday Special and get a sneak peak at Windows 7 before anyone else in town gets to see it!

The guys also took a number of calls during the show and covered a variety of topis. Some of the questions included:

  • What kind of specifications should you look for in a good gaming computer?
  • Should I use Norton’s Identity Protection or Internet Explorer’s ID Protection?
  • Which is better in a camcorder? Mini-DV, VCD, or Hard Drive Based?

Tune into Compute This live every Saturday from 10-11 AM CST on KFOR 1240 and call in with your question or comment at 489-1240.

Computer Repair Business Weekly’s
Second Episode Focuses on IT Startup Basics

  • Comments: 1
  • Written on: October 4th, 2009

tis-logo-002Steve from Podnutz and I recorded the second installment of Computer Repair Business Weekly this afternoon for the upcoming website.

This episode focused on the nuts and bolts of starting a computer repair  business.

Many techs who decide to start their own computer repair service center assume that all that is needed to start an IT company is to know how to fix things properly.

This podcast is intended to give the listener a crash course on the boring managerial business garbage that must be done to avoid silly (and expensive) problems.

What Did You Cover in the Podcast

We touched on a lot of different topis in the minute show, but here are some of the highlights.  If you have questions about these topics, this podcast is definitely for you:

  • Accounting Setup – Cash or Accrual – Which is better? Bookkeeper or Accountant?
  • Banking Setup – How many accounts do you need and what kind of fees should you expect?
  • Basic Marketing Setup – Your name, your cards, and your URL – Get it right the first time
  • Legal Setup – Sole Proprietorship, LLC, or Corporation – Which is right for you?
  • Government Compliance – Get the permits you need, pick the right lawyer

When will the Podcast Be Available

We will be releasing the podcasts once each week once the site is up and running.  We expect to have the site up by December.

If you want to keep up on the latest topITshop developments, follow topITshop on Twitter.

Hustad Roofing Makes Quick Work of My Roof

  • Comments: 4
  • Written on: October 3rd, 2009

Last year Kim and I put our house on the market, and although we had a lot of interested people look at it no one could get financed in the middle of the credit crunch.

old_shake_shinglesWe plan on attempting to sell the house again next Spring, so the name of the game right now is to make the improvements that will help us sell the house quickly at a fair market price.

Our Realtor told us that one of the biggest concerns about the house was that the roof was at the end of its lifespan.  We had a cedar shake roof that was designed to last 30 years.  It was put on in 1982, so it really was about time to have some work done.

roof_tearoffKim and I interviewed 6 roofing companies before we finally settled on Hustad Roofing.  Kim liked the owner because she had that woman gut feeling that she could trust the owner. I like them because they came in with the best reputation AND the lowest bid.

naked_roofThey  showed up at 9:00 in the morning and 7 men amazed my 3-year old son by climbing on the roof and peeling off wood shingles like they were a fruit roll-up wrapper.

The whole removal process took less than a couple hours, and the new roof was on by the end of the day.

Hustad had laid tarps on the ground to catch the nails, shingles and paper that was being torn off for a quick, easy and complete clean up.

Overall I was very impressed with the job they did, and the pictures speak for themselves.


Apollo 11 Astronauts Stranded on Moon – Nixon Addresses Mourning Nation

  • Comments: 1
  • Written on: October 2nd, 2009

apollo-11-patchWilliam Safire’s recent death has stirred an interest in the speeches he wrote over his many years in public service.

However it is rare to read the draft of a speech that was never delivered – let alone a speech that was to be delivered in the event of an unspeakable tragedy that could have actually happened.

Below is a transcript of the William Safire speech written for President Richard Nixon to deliver to the nation in the event the Apollo 11 astronauts became stranded on the moon.

To: H. R. Halderman
From: Bill Safire
July 18, 1969


Fate has ordained that the men who went to the moon to explore in peace will stay on the moon to rest in peace.

These brave men, Neil Armstrong and Edwin Aldrin, know that there is no hope for their recovery.  But they also know that there is hope for mankind in their sacrifice.

These two men are laying down their lives in mankind’s most noble goal: the search for truth and understanding.

They will be mourned by their families and friends; they will be mourned by their nation; they will be mourned by the people of the world; they will be mourned by a Mother Earth that dared send two of her sons into the unknown.

In their exploration, they stirred the people of the world to feel as one; in their sacrifice, they bind more tightly the brotherhood of man.

In ancient days, men looked at stars and saw their heroes in their constellations.  In modern times, we do much the same, but our heroes are epic men of flesh and blood.

Others will follow, and surely find their way home.  Man’s search will not be denied.  But these men were the first, and they will remain the foremost in our hearts.

For every human being who looks up at the moon in the nights to come will know that there is some corner of another world that is forever mankind.


The President should telephone each of the widows-to-be.


A clergyman should adopt the same procedure as a burial at sea, commending their souls to the “deepest of the deep,” concluding with the Lord’s Prayer.

Thank God that speech was never needed.

Earn Big Money by Infecting Macs With Malware

  • Comments: 4
  • Written on: October 1st, 2009

apple-logoAn affiliate network called the Partnetka is working hard in Russia to bring malware to your beloved Mac at a bounty of $.43 per infection.

Affiliate networks are nothing new on the web – in fact they are much more common than you might imagine.  The basic concept is that webmasters run websites that people go to.  They use their websites to promote products and services and gt a piece of the action when people buy.

It turns out that according to ZDnet that this network was offering a $.43 payment for every Mac that could be infected and handed over.

Most Mac infections come in the form of DNS changing Trojans that are downloaded in relation to porn videos.

Affiliate networks are pay-for-performance deals.  This means that someone out there somewhere intends to make more than $.43 on every Mac they can infect.  The days of the Mac being an invincible platform are clearly numbered.

Schrock Builds Fishing Report Application
for Nebraska Game And Parks Website

  • Comments: 2
  • Written on: September 30th, 2009

negpSchrock Innovations recently wrapped up a new fishing report application for the Nebraska Game and Parks website.

This application will give Nebraska fishers a whole new way to brag about their catches while helping others find the best fishing in the state.

What Does the New Application Do?

This new application allows fishers to upload a picture of their catch, the location where it was caught, and details about the type of gear that you used and your fishing technique.

Best of all, it gives the individual fisher the ability to rate their fishing experience overall.

The idea behind the application is to help raise awareness that Nebraska has some of the best fishing in the Midwest by SHOWING the proof and telling others where to go on their next weekend outing.

This is the kind of content that separates Nebraska’s Game and Parks website from those maintained by other states.

When Can I Upload My Pictures?

Expect the new application to go live in the coming months, so dig up all of your miracle catches and get ready to share your fish stories with the rest of Nebraska!

First Computer Repair Business Weekly Podcast Recorded

  • Comments: 0
  • Written on: September 29th, 2009

tis_125_125This week Steve from Podnutz and I recorded the first episode of Computer Repair Business Weekly.  The podcast will be featured on the website and is designed to help current and aspiring independent computer repair shop owners keep their heads above water and MAKE MONEY.

The podcast will be released in weekly installments on as well as through iTunes when the website goes live in December 2009.

Steve recently sold his own computer repair company and I have owned and operated Schrock Innovations for over 10 years.  The two of us have different perspectives and experiences to draw from and together on the podcast we offer some pretty unique conversation.

What Did You Talk About?

For example, in this episode we talked about why it is important to think about what kind of business owner you want to be before you open your doors to the world.

There are two kinds of business owners – Small Business Owners and Entrepreneurs.

Small business owners enjoy a less expensive start up and easier management, but typically their operations grind to a halt if they don’t show up to work.

Entrepreneurial operations are more expensive and complex to start up, but if the owner executes properly they can run on their own as a systematized operation.  This allows the entrepreneur to make his or her exit at some point and move on to a new venture while their old one continues to bring in money.

Where can I Listen?

The podcasts will not be released until the topITshop website goes live in December.  If you follow on Twitter, you will know exactly when we launch and we will tweet when the podcast is released. Website Off to Coding

  • Comments: 0
  • Written on: September 28th, 2009

tis-logo-002If you follow my Tweets you might know about a project I am working on called

Schrock Innovations does a great job breaking technology down for our customers and clients into understandable and practical servings.  One of the reasons Schrock has been so successful is that its somewhat rare to find a tech company that can do that.

What is

The idea behind topITshop is to serve the other side of the equation – other IT shops.

The website will feature video reviews that you can’t find anywhere else (not even cNet), informative articles about how to conduct business more efficiently, as well as marketing advice and proven-effective techniques for building a sustainable business.

Every year thousands of IT professionals ditch their employers to venture out on their own, and unfortunately most of them will fail.  They typically fail because the owner is a technician, not a businessman.

When the new venture is created, the entrepreneur fails to realize that the skill set required to be a good technician is completely different than the skill set needed to build an effective revenue model and execute it. is designed to help tech entrepreneurs and their employees bend the learning curve, survive the initial volatile start-up years, and prosper in an ethical way.

When Will it Launch?

We have the website designed, and have released it to our coders this week.  I am anticipating a November / December launch, but there are a lot of loose ends that need to be wrapped up before that can happen.

You can keep up on the latest news by following the project’s Twitter updates.

Some of the content for the website includes:

  • A Weekly Podcast Called “Computer Repair Business Weekly”
  • Video Reviews of Components you will actually order (not cool stuff you can’t sell)
  • Marketing Advice Articles
  • Guest Contributors
  • ID10T Stories (shop owners you know that we all have these)
  • Tips on Refining Your Business Practices

Want to Be a Part?

If you are involved in the IT industry and believe you have content that would be valuable to others in the industry, we might be interested in talking with you.

If you are interested in becoming a contributor, email me your information, a description of what you believe you have to contribute, and what you want in return for your contribution.

This website is based on predictable, accurate, high-quality content, so make sure you bring your A-game!

Recent Compute This Shows Posted on Schrock Website

  • Comments: 0
  • Written on: September 27th, 2009

schrock_logo_webAfter a bit of a posting drought, we have started posting our Compute This shows again on the Schrock Innovations website for those who couldn’t listen live, or live outside of the local market.

I have heard rumors that KFOR may be posting our shows as podcasts as well.  I will look into it, and get you a link so you can subscribe through iTunes is you would rather do that than download the .mp3 files individually.

September 12, 2009 Show:

Click Here to listen to the September 12, 2009 show.

During this show we launched a new sale called the Great XP Escape Sale.

There was an early Husker game this week, so the call volume was a little light, but we did have a few callers and they asked questions like:

  • Should I buy a laptop or a desktop computer?
  • Why does my music sound different when I burn it to disc?

September 19th 2009 Show

Click here to listen to the September 19th show.

During this show we wrapped up the Great XP Escape sale, talked about which browsers are the most energy efficient, and took a few calls as well.

Our callers asked questions like:

  • My DVD drive disappeared from My Computer.  How can I get it back?
  • How can I fix a broken VGA cable?
  • Why did my auto-fill stop working in the Yahoo Toolbar?

Compute This airs every Saturday morning on KFOR 1240 in Lincoln, NE from 10-11 AM CST.  You can listen live on the KFOR website and call in toll-free with your questions at 800-825-5865.

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