About Thor
If you ask Thor Schrock what’s going on, you had better prepare yourself for a laundry list answer. Thor has an entrepreneurial spirit that sees opportunity in even the worst economic situations.
That entrepreneurial spirit has led Thor to learn many trades and industries that were essential to the development of the businesses he has owned. Just a few of these skills include:
- Hosting call-in shows on broadcast radio
- Email marketing campaigns
- Designing, building, and repairing personal computers
- Designing, building, and modifying web sites
- Small business strategy
- Direct mail marketing
- Video filming, editing, and production
- Event planing and execution
- Coordination with local and state governments
- Consumer-driven business modeling
Brick and Mortar Success – Schrock Innovations Computer Company
May of these skills were utilized in the development of his first brick-and-mortar business, Schrock Innovations Computer Company. Under Thor’s leadership, his company has been voted Lincoln’s #1 independent computer repair company every year since 2001 in a market with multiple aggressive competitors. Thor grew Schrock Innovations from the brink of bankruptcy in 2004 into a $1.5 million a year service power house in 2009 with locations in Omaha and Lincoln, NE.
Over the coarse of three years Schrock Innovations expanded from being an exclusive PC-repair company to add services such as:
- Website Design & Hosting
- Remote PC Repair
- Corporate Service Agreements
- On-Site PC Repair
- Modular Computer Systems (house brand)
Unique Marketing Approaches Bring Local Market Domination
Schrock’s transformation was achieved through unique marketing efforts and the providing service levels that no other computer repair company has been willing to match. The cornerstone of the company’s marketing turnaround is a one-hour broadcast radio show called Compute This.
Thor started the hour-long radio program on KFOR 1240 AM in Lincoln, NE. Compute This is the top-rated program in its time slot, even beating out FM music stations. As the show continued to grow in popularity, Thor designed complimentary yellow pages advertisements, online promotions, and specially targeted email campaigns based on customers’ previous purchase decisions.
Online Success – Top Affiliate Challenge Reality Show
In 2008 Thor’s online media creation company, Creative Us, put together the first affiliate-marketing online reality show. Top Affiliate Challenge relocated contestants from around the globe to Lincoln, NE for 2 weeks to promote various products and services online to earn commissions.
The show generated over $70,000 in commissions from sales in only 2 weeks and attracted more than 1 million viewers who wanted to see how the contestants worked their magic.
Awards and Recognition
In 2005 Thor’s entrepreneurial success and drive to help people was recognized when the Lincoln Business Journal honored him as one of the top 40 business people under the age of 40 in Lincoln, NE.
Thor also managed to advance as the second runner-up of the Next Internet Millionaire web reality show competition. The show was hosted by Joel Comm in Colorado and featured some of the best Internet marketing minds in the business. The teachings from the show were packaged into a DVD set that was made available to those who were not on the show. Acting as an affiliate, Thor used his skills to sell more copies of the DVD set than even the teachers from the show were able to sell.
Thor’s writing also caught the attention of Smart Computing Magazine, who hired him to author several articles on PC-related topics for its readers. Smart Computing is distributed throughout the United States as well as in several countries in Europe.
Thor When He is Off-Duty
Even with all of this going on, Thor manages to spend quality time with his wife Kimberly and their son Jacob working on their home, playing in the yard, or just enjoying some quiet time together – no computers involved.
