Schrock Jumps into March Madness on KLMS 1480 ESPN Radio with Ultimate Upgrade Sale

  • Comments: 5
  • Written on: March 21st, 2010

This weekend Schrock Innovations kicked off the 2010 Ultimate Upgrade sale with all of the normal events, plus one new twist.

While I was taping last weekends show in the studio with Chris Goforth the first day of the NCAA Basketball Tournament was under way.

In between each segment Chris was switching between the studio mode and the KLMS 1480 – ESPN Sports Lincoln feed to catch the latest scores.

I am not a huge basketball fan, and while an upset is always interesting something else stood out to me above all else.  There were no local commercials in the commercial segments.

Why No Local Commercials?

In just 5 weeks 1480 AM was flipped from a sports station, to an oldies station, and then back to a sports station again just days before the tournament began.

There was simply no time for the sales management to put together commercial packages, get them to the sales people, and then present them to clients.

These situations always interest me because here I saw a great sports product paired with a station with available advertising spots, and a lack of a pre-defined pricing structure.

I was already in the studio, so we cut a quick :30 spot (listen to it here) and I simply asked the station manager if I could advertise during the games.  Of course they agreed, so the only thing to work out was the price.

I was able to get spots during each game for an unbelievable price just because I asked.  The price was so good that I asked if I could have 2 spots per game instead of one.  They agreed!

What is the Ultimate Upgrade?

The commercial we cut was all about the Ultimate Upgrade sale at Schrock Innovations.  During this sale you can trade in an old computer for credit against a new system.

The new computer is only $449 after your trade – $250 off our normal entry level price – and you can trade any old computer working or not!

Its a little early to know how the commercials did, but for the price I paid I would be willing to blindly commit to a regular KLMS schedule no questions asked!

  1. payday uk said on March 22nd, 2010 at 9:18 pm

    Good to hear Thor. The NCAA basketball tournament is a perfect place to advertise your services as it targets the right set of people and has some local reach.

  2. Sell Books said on March 23rd, 2010 at 5:43 pm

    great advertising story.. this is pull marketing at its finest, you wanted the service and called about it vs just waiting for them to call you.

  3. used tires said on March 25th, 2010 at 1:42 am

    Haha, shows you never know till you ask. Glad they were so willing and it worked out well for your business too. 🙂

    Till then,

    Jean

  4. Scott@ Forex Robot said on March 31st, 2010 at 5:04 pm

    That’s awesome that you got a really good idea. It just goes to show what you get just by asking!

  5. Laptop Attache said on April 1st, 2010 at 12:53 pm

    Your computer upgrade special sounds awesome. I’m sure many of us have an extra computer lying around at home that we don’t need anymore.

    Congrats on the advertising deal too. It sounds like radio advertising really works well for you.

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