Lynn Hinderaker is the Change Agent Your Company Needs

  • Comments: 4
  • Written on: June 1st, 2009

lynn-hinderaker-omaha-neIf you have ever eaten at Taco Bell, you have this man to thank.  Without Lynn Hinderaker it is very possible that Taco Bell would not exist and that the concept of the fast food “value menu” may never have seen the light of day.

In the 1980’s Taco Bell was a struggling subdivision of PepsiCo and was about to be closed down completely.  One struggling franchise owner contacted Lynn and said he wanted to make his restaurant’s last stand on an idea that surrounded a value menu.  His idea was that if customers could buy their food through inexpensive small transactions, they would buy more of it and profits would follow.

Lynn helped design the concept, the marketing pieces, and then shepherded the franchise owner through the process.  Success soon followed and as the word spread, other franchise owners asked Lynn for his help.

Word eventually reached PepsiCo and the value menu was officially sanctioned and launched across the nation to all franchise owners.

I found Lynn after he was slated to speak at the Lincoln Independent Business Association Monthly Luncheon in Lincoln, Nebraska.  After reading about what he did for Taco Bell, I decided that this was a guy I should get to know.  I added him on Facebook and sent an email through his company’s contact form on the Omega Point website.

He replied to my email and we had a meeting in his Omaha office last Friday.  After our 30 minute meeting had grown to nearly three hours, it was pretty clear that Lynn Hinderaker has a LOT of expertise that could catapult Schrock Innovations to a whole new level of service excellence.

I am pumped to have the opportunity to work with Lynn.  You get a better feel for Lynn’s passion and insight by seeing him in action.  On June 16th Lynn will be presenting one of his cornerstone concepts, Dance with the Customer at the LIBA luncheon.  Here is a sample of what he will have to say:

  1. Cash Back Cards said on June 5th, 2009 at 9:48 am

    I couldn’t imagine a world without Taco Bell or value menus. Thank you Lynn! He seems like a very smart man. You are lucky to get the chance to work with him.

  2. Peter
    Peter said on June 23rd, 2009 at 1:17 pm

    I am glad Taco Bell exists, it is so good.

  3. Newport Beach Realty said on November 13th, 2009 at 12:56 am

    Wow Lynn had great idea. I am very impressed by his creative Idea. Really you took right step at right time that is the key point of you success. Good luck for you future.

  4. […] on: June 5th, 2009 Just a few days ago I told you about an interesting meeting I had with Lynn Hinderaker, the man who invented the fast food value menu and literally transformed Taco Bell into what it is […]

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