Why You Need to Link to Your Own Blog Posts

  • Comments: 3
  • Written on: January 30th, 2009

Last week I mentioned that I was going back to revise some of my older blog posts to help them rank better for their key terms.

After adding much missing meta data, scrubbing for dead links and nofollowing ones placed for reference purposes, my traffic jumped 12%.  At the same time my bounce rate also jumped, and that had me a little concerned.

Why Link To Old Posts?

I decided to try to lower my bounce rate by linking between my old blog posts where it made sense to do so.  In this post for example, I linked back to an older post about what bounce rate is.

The idea is that visitors who come in on this post might click the bounce rate link to learn more about bounce rate means.

Because visitors move deeper into my blog by following the related links, my bounce rate *should* drop.

So far it appears to be working because Google Analytics is reporting a 4% drop in my bounce rate over the mast 4 days.

How I Did It

First, I would highly recommend that you set up a Google account and install Google Analytics on your website if you have not already done so.  Once installed you will have some pretty valuable data.

Take a look at the posts that are bringing in the most traffic on your website.  To rapidly drop your bounce rate, go through these posts again and link any appropriate keywords that pertain to other posts on your blog.

Continue doing this for each of the posts in the order that they rank in your Google Analytics incoming traffic report.

Page Rank Benefits

There are also some SERP and Page Rank benefits to linking to your old posts from your newer ones.

Remembering that Google ranks web pages and not websites, any link coming in from another page can help elevate the page rank and SERP of the target page.

By linking to your old blog posts you are reminding your visitors (and Google) that these old pages are still relevent.  Your visitors will reward you with more comments and Google may reward you with higher search engine placements for your pages.

  1. Ruby W said on February 2nd, 2009 at 6:13 am

    Yeah, I have seen this being done by most bloggers on their articles. I think it’s quite a clever move.

  2. Thor said on February 3rd, 2009 at 8:40 am

    It really has become the current practice. I haven’t seen too many bloggers going back in time to use their old content to link to their new content though. It makes perfect sense to me though. Use past success to build future opportunity.

  3. Narzuty said on February 13th, 2009 at 4:05 am

    Good tips. I wonder how bounce rate affects your search engine results. I wonder if google counts it. Mainly because not every site has google analytics and it may be a problem to count it well.

What do you think? Join the discussion...

How do I change my avatar?

Go to gravatar.com and upload your preferred avatar.

Subscribe to My RSS Feed

Subscribe Form Click to Subscribe or

      TwitterCounter for @thorschrock

Ed Wunder Loves Schrock's Service

Top Commentators

Schrock Innovations' New Ride

Revolution Wraps Rocks!

Geek Squad Hires Anyone!

Other Recent Videos


We're on the Morning Blend answering your Lincoln Nebraska computer repair questions regarding warranties


Need your computer repaired in Omaha? If you're never visited Schrock Innovations before (1st time client), stop by for a FREE hour of repair

Our Open Adoption

    Kim and I are seeking to adopt another child through Open Adoption. If you know of a birth mother seeking a stable, loving family in Nebraska, please direct her to our website at nebraskaopenadoption.com.

Thor's Sponsors

    Computer Repair Lincoln NE
© Thor Schrock 2009