Comments on: Radio Advertising Strategies that WORK FAST!

By: SEO Expert Perth

SEO Expert Perth — Fri, 26 Aug 2011 06:49:26 +0000

We’re considering radio advertising too and been given the advise that reach might be more important than frequency. Does anyone agree with this statement? Regarding the last post, over what period would somebody have to listen to the message 11 times before they act on it?

By: London Advertising Agency

London Advertising Agency — Wed, 20 Apr 2011 04:21:29 +0000

I agree that radio advertisements have to be simple and concise but in comparison to visual adverts, they tend to be at a disadvantage.

By: family counseling upland

family counseling upland — Mon, 07 Mar 2011 06:19:39 +0000

@Kate – Thank you very much for the in-genius idea. I spent a week’s worth our our monthly advertising budget on theater ads & they have already paid for them selves times ten. I found that if you offer a sort of incentive for bringing in your ticket stub you can properly track where the clients are seeing your ad.

By: Radio Advertising in Kelowna, Vernon, and Penticton Part 2 | Shoal of Marketing

Thu, 01 Jul 2010 23:52:20 +0000

[...] People hear background noise, but listening is focused and active. The average person needs to hear your radio ad 11 times before they will actually listen to it. Once they do listen to it, are your customers remembering [...]

By: ROGERS MUGISHA

ROGERS MUGISHA — Tue, 04 May 2010 05:58:33 +0000

I agree with the frequency strategy but i manage radio advertisement in a telecom company and find it tricky to deal with radio presenters on how to do mentions and talk about company products.
Any ideas on how to get presenters ticking and talking about your products? of course not by give aways because i have already tried that….

By: Real World Radio Advertising Strategies | Radio Advertising Tips

Real World Radio Advertising Strategies | Radio Advertising Tips — Mon, 18 May 2009 16:13:42 +0000

[...] While looking through my Google alerts, I came across a blog post from the Peanuts to Profits blog. See the summary below. You can read the full article here. [...]

By: Thor

Thor — Tue, 03 Feb 2009 14:44:49 +0000

@kate

Thanks for the comment! How did the theater commercials work for your company? We can buy them in Nebraska too, but every time I go to a movie and there are four people in the auditorium and there is a big ad on the screen it makes me shudder.

Then again, maybe I am just going to bad movies…

By: Thor

Thor — Tue, 03 Feb 2009 14:42:57 +0000

@Kimberly

That is market penetration, which is a combination of frequency and vehicle (station, newspaper, TV, etc…) In Lincoln especially its pretty easy to track what medium people will select by demographic and then target those mediums.

By: Kate

Kate — Mon, 02 Feb 2009 20:21:18 +0000

My company didn’t really have the money for radio ads, so we did the next better for this small community: we set up a theater ad. Before the movies start at the theater, they run a series of ads for local businesses and we got our little 15 second, colorful spot for about a third of what we would pay for radio ads. It runs before every movie in our theater, and for a year. It is really a great alternative for getting your business out there, but on a budget.

By: Kimberly

Kimberly — Fri, 30 Jan 2009 23:42:21 +0000

I definitely second the option of buying ads on a second or even third station at the same time. If a potential customer is driving and hears your ad in the car, then gets into a store and hears it on a different station in the store, it gives the impression that you are everywhere, and therefore must be THE place to go.