Comments on: Radio Advertising Strategies that WORK FAST!

By: Real World Radio Advertising Strategies | Radio Advertising Tips

Real World Radio Advertising Strategies | Radio Advertising Tips — Mon, 18 May 2009 16:13:42 +0000

[...] While looking through my Google alerts, I came across a blog post from the Peanuts to Profits blog. See the summary below. You can read the full article here. [...]

By: Thor

Thor — Tue, 03 Feb 2009 14:44:49 +0000

@kate

Thanks for the comment! How did the theater commercials work for your company? We can buy them in Nebraska too, but every time I go to a movie and there are four people in the auditorium and there is a big ad on the screen it makes me shudder.

Then again, maybe I am just going to bad movies…

By: Thor

Thor — Tue, 03 Feb 2009 14:42:57 +0000

@Kimberly

That is market penetration, which is a combination of frequency and vehicle (station, newspaper, TV, etc…) In Lincoln especially its pretty easy to track what medium people will select by demographic and then target those mediums.

By: Kate

Kate — Mon, 02 Feb 2009 20:21:18 +0000

My company didn’t really have the money for radio ads, so we did the next better for this small community: we set up a theater ad. Before the movies start at the theater, they run a series of ads for local businesses and we got our little 15 second, colorful spot for about a third of what we would pay for radio ads. It runs before every movie in our theater, and for a year. It is really a great alternative for getting your business out there, but on a budget.

By: Kimberly

Kimberly — Fri, 30 Jan 2009 23:42:21 +0000

I definitely second the option of buying ads on a second or even third station at the same time. If a potential customer is driving and hears your ad in the car, then gets into a store and hears it on a different station in the store, it gives the impression that you are everywhere, and therefore must be THE place to go.