Peanuts to Profits With Thor Schrock
Peanuts to Profits With Thor Schrock

Schrock Innovations will be moving to its new Lincoln home at 2801 Pine Lake Road on February 10. The past few weeks have been a frenzy of construction, ordering, planning, and executing, but it is all finally falling into place.

I debated on whether or not I should post progress pictures, but I decided in the end that I would rather post an online photo tour once everything is said and done. As many of my readers know, we have needed an upgrade in our facilities for some time.

Here are just a few of the differences between our current Service Center and the new one:

Last week I mentioned that I was going back to revise some of my older blog posts to help them rank better for their key terms. After adding much missing meta data, scrubbing for dead links and nofollowing ones placed for reference purposes, my traffic jumped 12%.  At the same time my bounce rate also […]

I have had a ton of success using radio (AM and FM) and I prefer it over all other mediums for dominating a local marketplace.

Over the past 10 years I have learned what works, what doesn’t work, and what you can do to leverage your relationship with a radio station to gain the maximum exposure for the least expenditure.

If you do things right, you can penetrate a market quickly and effectively. If you don’t, you can always blame the bad economy for your failure 🙂

Here are some surefire radio advertising strategies that can transform the fate of your business in weeks – not months and leave your competition wondering how you do it.

Dancho Danchev posted on ZDNet yesterday about 21 websites that were successfully gaming Google Video and using the service as a delivery vehicle for malware.

The whose scheme is a simple black hat concept. The attackers are using 21 domains to host pages containing YouTube video content. When the Google bot comes to crawl the sites, it sees the videos and ranks them in the Google search results.

This is where the magic happens.

On Sunday a new Schrock Innovations commercial started airing on Channel 10/11 in Lincoln, NE. The commercial is intended to highlight all of the things people use their computers for, and to make them think about the company they choose to maintain those computers.

I am seriously thinking about buying a Psystar Mac clone. I am a little nervous about what might happen if they lose their case with Apple, but its still hard to justify spending $5,048 on a true Power Mac when I can get the same thing from PsyStar for $1,903.

The hardware is nearly identical, the software IS identical, so my experience should be almost the same as well, right? Here are some of the PsyStar positives and negatives that are weighing on my decision.

If you have purchased a Dell notebook or desktop between April 1, 2005 January 19, 2008 Dell might owe you some money and you need to claim it before April 13.

The State Attorneys General form 34 states (including Nebraska) all settled with Dell this week over claims about misleading financing terms, lack of promised warranty service, and other violations of its customer service agreements. Dell is creating a $1.5 million fund to pay back its customers for the failings.

In a bit of nostalgia, I wondered what my first post on my blog was about. I dug back in time to read a post about Scott Richter that I could have sworn was not written in 1999.

As I thumbed through a couple of pages of posts I was stunned by my poor writing, misspellings, broken links, and utter lack of an understanding for SEO.

Most of my old posts probably didn’t rank for anything organically as a result, so I decided to rework them a bit to at least have a shot at bringing new visitors in through the search engines.

The whole time I was working I was wondering if editing my old blog posts was some kind of blogging sin, or if it was innocent and made no difference to my readers. Here are some of the changes I made. Tell me what you think.

The telecast of Barack Obama’s inauguration as the 44th President of the United States is happening in the middle of the afternoon today.

If you are at work and can’t watch a television, you can visit the KOLN/KGIN website and watch the inauguration live on the Associated Press Web Stream.

Circuit City’s announcement that all of their remaining electronics retail stores are closing exposes a fundamental but often overlooked lesson that all small business owners need to know and understand.

Before reading on, ask yourself a simple questions – does my business respond to the actions of our competitors, or do we make our competitors respond to us?

Best Buy’s Changing Plans – Background

A massive Q3 2008 downturn in Best Buy’s sales forced electronics retail giant to reassess their plans of placing new stores within 5 miles of Circuit City locations in an effort to grab more market share from their rivals.

Best Buy was aggressively working to choke off competition from Circuit City by saturating only the markets where Circuit City had a retail presence.