Comments on: Yellow Page Phone Book Advertising Strategies

By: Breckenridge realtor

Breckenridge realtor — Thu, 29 Jul 2010 17:43:47 +0000

We have used Yellow pages in the past and have just found it a complete waste of money, I can understand the value for tradesmen, but other industries people just seem to look online these days instead. I can honestly say I don’t know that many people who actually keep them anymore and don’t throw them out.

By: Thor

Thor — Fri, 09 Apr 2010 19:41:19 +0000

You would think that, but lots of business owners are intimidated. If they pull their ads completely and they are wrong, they are hosed for the year. Also, sales reps make a big deal about your competition taking “your spot” if you drop out.

By: Philadelphia Life Coach

Philadelphia Life Coach — Fri, 09 Apr 2010 14:18:16 +0000

Thank you for this information. Everywhere I read says that old media, like the yellow pages, are dead. It still has to be working for some people, who no one would be using it.

By: Ryan

Ryan — Thu, 03 Sep 2009 18:58:30 +0000

Great overview, thank you for sharing this. I am just entering this world and so far have experienced the same situation. I am now better prepared to take the next step. Thanks!!!

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York Computer Repair – A Success in the Making — Mon, 27 Jul 2009 14:42:40 +0000

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By: Small Business Recession Growth Strategy in Practice

Small Business Recession Growth Strategy in Practice — Tue, 14 Jul 2009 23:40:00 +0000

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By: Alarm Equipment Inc Moves Website to Schrock Innovations | Peanuts to Profits With Thor Schrock

Wed, 01 Jul 2009 00:18:43 +0000

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By: Free Business Leads From Google Local Business Center | Peanuts to Profits With Thor Schrock

Thu, 25 Jun 2009 00:01:36 +0000

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By: Thor Schrock

Thor Schrock — Tue, 30 Dec 2008 22:33:17 +0000

Great points, Jim. You can also buy more time by adding another in-column ad in the final year. Because you are increasing your advertising ($25 a month in Omaha) you maintain your discount which might be worth substantially more.

By: Jim Williams

Jim Williams — Tue, 30 Dec 2008 13:06:36 +0000

Interesting story about the phone book advertisements, and another good point. Sometimes the ad guy may offer you a second listing under an alternate heading (for example, your large ad may be under computer repair, and then a standard in-line listing under computer sales). Qwest Dex made the mistake of giving me a second listing under Internet Service Providers (I do web hosting) and I got calls for several years after the fact asking about my dial-up/DSL plans (which I didn’t have). So also be sure to stay on that sales person to make sure you are under the correct header!

This also brings up another good point. Just because a new phone book comes out every year, doesn’t mean people throw their old phone book away. There will be customers that will find your larger ad because they still have last year’s phone book (I know this from experience), so it may not be so bad to do that one year in-column listing to reset the clock.