Schrock Innovations’ New Yellow Page Ads Hit the Streets

  • Comments: 4
  • Written on: December 29th, 2008

This year Schrock Innovations settled on a Lincoln Yellow Pages ad size for 2009 that was very similar to what we did last year.  We maintained our advertisement in the web design section of the phone book, maintained our advertisement in the computer repair section, and added a small top-of-mind awareness ad on the cover of the smaller companion phone book.

Our main computer repair advertisement is design to attract new customers who have not currently on our mailing list.  We continued the use of the free hour of labor for new customers offer because of its dramatic effectiveness in 2008.  We also plan on heavily cross-marketing this offer on radio and TV in January.

This is what our main advertisement looks like in the 2009 Windstream phone book in Lincoln, NE:

Our web design ad was very effective in 2008.  We managed to entice four major clients from our local competitors and received multiple phone calls each month from potential new clients.  It was enough of a response to justify running the ad again:

The only new thing we did this year was to add a small advertisement to the front cover of the new companion directory. This is a small-footprint phone book that only contains business listings.  I believe that its small size will mean it remains visible in environments where the big phone book is too much of an eyesore.

This advertisement is designed to be a top-of-mind awareness ad that works to reinforce other marketing efforts we will be undertaking in 2009:

When everything was said and done, Schrock is spending a bit more than we did last year, but we think its worth it to run two proven advertisements as well as a new experiment.

  1. Jim Williams
    Jim Williams said on December 29th, 2008 at 9:22 am

    Did you notice that you hours on your yellow page ad repeat Saturday? Monday – Saturday 10AM – 8PM Saturday Noon – 6PM…

    Hopefully you caught that before signing off on the proof! 🙂 Love the blog, BTW.

  2. Thor Schrock said on December 29th, 2008 at 4:18 pm

    LOL, you saw that too? We did get it corrected in the proofing process. Good eye though!

  3. Tim
    Tim said on December 30th, 2008 at 10:00 pm

    Good to hear all is going well! Regarding the web design ad…is programers spelled wrong?

    Happy new year!

  4. Thor Schrock said on December 31st, 2008 at 11:38 am

    Hey Tim, good to see you. It depends where you are from. Its spelled correctly for the US, but the English spell it with 2 m’s.

What do you think? Join the discussion...

How do I change my avatar?

Go to gravatar.com and upload your preferred avatar.

Subscribe to My RSS Feed

Subscribe Form Click to Subscribe or

      TwitterCounter for @thorschrock

Ed Wunder Loves Schrock's Service

Top Commentators

Schrock Innovations' New Ride

Revolution Wraps Rocks!

Geek Squad Hires Anyone!

Other Recent Videos


We're on the Morning Blend answering your Lincoln Nebraska computer repair questions regarding warranties


Need your computer repaired in Omaha? If you're never visited Schrock Innovations before (1st time client), stop by for a FREE hour of repair

Our Open Adoption

    Kim and I are seeking to adopt another child through Open Adoption. If you know of a birth mother seeking a stable, loving family in Nebraska, please direct her to our website at nebraskaopenadoption.com.

Thor's Sponsors

    Computer Repair Lincoln NE
© Thor Schrock 2009