Twitter’s Future is With Marketers, not Twit-Snobs says CEO

  • Comments: 4
  • Written on: December 26th, 2008

I came across a video on ZDNet where Twitter CEO Evan Williams flatly states that the social users on Twitter don’t excite him.

So what does excite him about Twitter?

The MARKETING potential of the service.  To all of the nose-raised snobs on who churn out 140 keystroke diatribes on maintaining the purity of Twitter I say – No one really cares what you are doing.

But according to Williams, Twitter users are excited by tweets about what the lunch special is today.

Some might say Williams is selling Twitter out, but I think he understands the income potential of the service and is working hard to show businesses and marketers that Twitter is an effective way to generate customer interest and revenue.

By the way, if you came here form the automatic tweet that went up on my Twitter acount, welcome and feel free to reply – even if Evan doesn’t care 🙂

  1. Douglas Karr said on December 26th, 2008 at 12:24 pm

    In May of 2007 I asked, “Why aren’t Marketers Running to Jaiku?”. I spoke about the incredible permission-based medium that they were exposing that was far easier than email! Dell is now stating that it’s done over $1MM online with Twitter! I run several blogs, all of which get 7 to 8% of visitors via Twitterfeed and Twitter. That’s more than any PPC or Banner Ad could get me!

    PS: I came from RSS. 😉

  2. Thor Schrock said on December 27th, 2008 at 12:56 pm

    Hey Douglas, I never tried Jaiku. IN know you have written about it before, but what is it exactly and why is it better?

  3. roy.rivers said on May 2nd, 2009 at 12:20 am

    As a professional SEM expert I would like to add that Twitter, although considered an internet tool – it is not useful. Even the next “copycat” version with advancements won’t make it useful either. Twitter is a waste of time! A fad surely to fall faster than “The New Kids On The Block” There is no business opportunties with it (advertising), which in the end will kill it. I don’t think it will ever go away completely, per say, but classified it as netscape or, better yet, Beta tapes! (period)

  4. Cancer Hospital FL said on May 25th, 2009 at 4:53 am

    Twitter is good site for social networking site. Some are also used it for promote their site. Thanks.

What do you think? Join the discussion...

How do I change my avatar?

Go to and upload your preferred avatar.

Subscribe to My RSS Feed

Subscribe Form Click to Subscribe or

      TwitterCounter for @thorschrock

Ed Wunder Loves Schrock's Service

Popular Posts

Top Commentators

Schrock Innovations' New Ride

Revolution Wraps Rocks!

Geek Squad Hires Anyone!

Other Recent Videos

We're on the Morning Blend answering your Lincoln Nebraska computer repair questions regarding warranties

Need your computer repaired in Omaha? If you're never visited Schrock Innovations before (1st time client), stop by for a FREE hour of repair

Our Open Adoption

    Kim and I are seeking to adopt another child through Open Adoption. If you know of a birth mother seeking a stable, loving family in Nebraska, please direct her to our website at

Thor's Sponsors

© Thor Schrock 2009