12seconds.tv a 2008 Failure

  • Comments: 4
  • Written on: December 24th, 2008

I was one of the first people to blog about 12 seconds, but I am not one of the first people to remove the 12seconds widget from my website and give up on the fledgling service.

The last straw for me was when they started displaying some other guy’s video inside my widget on my blog sidebar.  I understand that the service is beta (after an extended public alpha) but if they can’t send the right video to the right website, that’s a little too beta for my use.

12seconds was supposed to be a twitter-like video service that allowed you to post a 12 second update – no more and no less – about what you were doing.

The idea was novel, but the service has suffered from a seemingly stagnant active user base (just look at the recent updates), a massive number of disruptive technical issues, and basic systems that just don’t seem to work quite right.

For example, my wife snapped up one of the alpha invitations I had obtained and signed up in case she ever wanted to use the service. Like other users, she gets the update emails about what is new with the service.  Since she never uses 12seconds, she tried to unsubscribe.  That function doesn’t work either FYI.

12seconds was a great idea with future promise it just isn’t doing it for me and I don’t think its going to catch on.  For every Twitter there are a lot of failures, and 12seconds is unfortunately one of the failures of 2008.

  1. James Ehly said on December 24th, 2008 at 11:32 am

    I never signed up for the service because if I’m going to make a video it sure as hell is going be longer than 12 seconds if I have to go through the process of making it, uploading it, etc. I think 27seconds.tv could have been successful, but 12 seconds?

  2. Sol
    Sol said on December 24th, 2008 at 12:03 pm

    Hey Thor, I’m bummed that you’re not happy with the service. Not as an excuse but just for some perspective 12seconds is really 3 guys who have other jobs. We are competing with a company with many employees and $12M in funding. We pour our heart and soul into the service. But our lack of resource sometimes leads to issues which we try to fix quickly. I’d definitely like the opportunity to earn back your trust. Feel free to email me directly anytime to sol@12seconds.tv. Thanks.

  3. Thor Schrock said on December 27th, 2008 at 12:51 pm

    Thanks for stopping by, Sol. Trust me, I have been there and I understand what you are saying. I just don’t think 12seconds is adding any value to my blog. That doesn’t mean that others find it useless, but from a marketing standpoint, it is simply not effective for me.

  4. Thor Schrock said on December 27th, 2008 at 12:52 pm

    @James, one thing that 12Seconds did accomplish was getting people to make simple videos. On 12Seconds there is no editing. You get it all in one take or you don’t do it at all.

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