Vista’s Bad Rap – Can the Facts Overcome Marketing Anymore?

  • Comments: 5
  • Written on: November 7th, 2008

Vista Logo

Ever since Windows Vista was released in February 2007 the over-hyped operating system has absorbed repeated and targeted attacks against it from just about every corner of the computing world.

The attacks have been so ferocious that no one really seemed to notice that Microsoft had delivered what it had promised – a stable, more secure replacement for Windows XP.

To this day the popularity of Apple’s Mac vs. PC commercial campaign and the resistance of stubborn IT administrators to adopt Vista are the only forces propping up Windows XP against its inevitable extinction.

While it is true that Windows Vista requires more computing power to accomplish the same tasks Windows XP could complete with less, most of that additional overhead went toward new and visually exciting trim as well as the new User Account Control feature that for the course of a year made Vista almost impenetrable to spyware infections.

As the saying goes, the pioneer takes the arrows and Vista was no different. The new operating system necessitated computers with dual core processors, more memory and faster hard drives.

Slowly other device manufacturers started to realize they too could take advantage of the sudden surge of computing power under the hood of Vista equipped machines. Over time faster printers, higher detail digital cameras, and games with dazzling graphics came into the marketplace, falling in line behind Vista’s bulldozing lead.

Hardware has advanced so much over the past two years that it has surpassed Windows XP’s capability to use it. Fewer and fewer new devices are XP compatible, and the IT managers who before so stubbornly clung to Windows XP have slowly started to let go seeing the opportunity that Vista presents.

Realizing the marketplace opinion of Vista is changing, Microsoft released a new commercial series nicknamed the Mojave Experiment. In these commercials clipboard carrying individuals dressed in white doctors smocks interviewed regular people about Windows Vista. They all responded that Vista was a terrible operating system, and offered a variety of rehashed second hand opinions they hard heard from friends or the media.

The interviewers then asked these same people to test out the newest Windows Operating System, “Windows Mojave.” In reality Mojave was Windows Vista, but the people in the focus group did not know it. After allowing each of the people to lay thick praise on “Mojave” for its visual beauty, smooth function, and stability the interviewers revealed that the operating system was in fact, Vista.

Many of them were quite surprised. The commercials served to illustrate that while many people have opinions about Vista, few of those opinions are based on real information. The commercials revealed that when you stripped away the amazingly effective disinformation campaign, Vista was indeed superior to Windows XP.

While Windows XP still has its place with portable computer users who appreciate its lightweight hardware requirements, consumers buying a standard tower desktop system should insist on Windows Vista.

Despite what you might have heard elsewhere, Windows Vista is solid as a rock and is actually patched less frequently for security issues than Apple’s OS X Leopard or even Windows XP itself.

  1. James Wilcox said on November 7th, 2008 at 11:16 am

    I wholeheartedly agree with you. I’ve been using Vista on my gaming system and it is nearly flawless. Some of the security features are a little annoying but certainly no hindrance to what I do. I use the same machine for audio production as well and i have no issues whatsoever. I wish people would research these things for themselves before blindly buying into what the media tells them.

  2. app said on November 9th, 2008 at 5:14 am

    I could repeat the experiment with Windows ME and shoot a commercial full of people praising it. Would that mean that it was good and everyone that thought differently was wrong?

    The problem is, that just like Microsoft, I would be hand picking hardware that I know works well with it, setting it up and configuring it for them, and any negative responses would be tossed out and I would only include the ones that showed off WinME as something good.

    When an independent company gives people a copy of “Windows Mojave” to take home and install on their own typical end user machines and collects video responses and publishes ALL of them in full, then you can believe it.

    Until then, remember that this was more marketing by Microsoft. Just an ad. No different than for toothpaste that promises you sparkling white teeth or an ad for a car that implies you’ll have more sex if you buy it.

  3. Armen Shirvanian said on November 13th, 2008 at 2:19 pm

    Although Vista has provided quite an upstanding performance for most of its users from a a few months after its release, the reputation it got for its early months has stuck around for an extraordinary period of time. The thing that is not always reliable about first impressions is that, although they are quite accurate for the majority of uses, they don’t fit as well for software that is able to be improved upon quickly after release.

  4. […] XP compatible, and the IT managers who before so stubbornly clung to Windows XP have slowly … View post Add your […]

  5. […] … a rock and is actually patched less frequently for security issues than Apple’s OS X Leopard or even Windows XP itself Original post […]

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