I am about to board a flight to Vegas for the first-ever lead generation conference, Leadscon. Lead generation and affiliate marketing are often bundled together into the same package, but there are subtle differences.

Lead generation is connecting a potential customer and a client together and then allowing the client to convert that customer. Affiliate marketing is converting a customer for a client and sharing in the revenue from the sale.

This will be the third conference I have attended in 2008. I am going to use the opportunity to promote Top Affiliate Challenge and recruit additional auditions and sponsors. In fact, Top Affiliate Challenge has an insert in the conference tote bags!

This is pretty much an all-business outing for me and I fly out tomorrow, but I am taking some time to have dinner with some of my readers while I am there.