Tip #6 – Populate Your Blog With Quality Content

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  • Written on: April 23rd, 2007

With your blog set up and ready for visitors, it is time to begin creating content that will attract readers and keep them coming back for more. Keeping your target audience in mind, begin brainstorming post topics that would be of interest to your readers.

If you get stumped on ideas, check out websites like digg.com to see if there is anything there that gets your creative juices flowing. Watch the local news or read a newspaper – these are all great sources of inspiration.

A word of caution, however… If you decide to re-report a story that you read somewhere else first, be absolutely certain to give credit to the source where you found the information and provide a link. This will save your reputation if the story turns out to be false, and will also help you build your credibility among your fellow bloggers.

After your brainstorming session is complete, chances are that your list will have many interdependent posts. For example, if you are blogging about computer maintenance, chances are you will be referencing terms like defragment and scan disk. It is a good idea to post about terms like these first to lay the ground work for future posts. Then as you mention these terms in the future, you can link them back to the posts so your new readers can stay on top of what you are saying.

While re-reposting information you found elsewhere is perfectly valid, it will not get you to the top of your game. To gain a reputation as a cutting edge blogger, you must dig deep when you spell a good story and try to be the first to report it.

For example, my blog was ranked 1,700,000th on the Internet until I found an overseas pill-pusher posting pages on the NOAA.gov website and broke the story to the blogosphere. Overnight ZDnet picked up the story and my blog rocketed to the top 800,000 in a mere 12 hours. While these opportunities are rare, you must be ready to seize them when they present themselves to gain credibility.

Previously, you should have selected a target audience for you blog. Hopefully you selected this audience because you had a unique insight or knowledge that would be interesting to people in your niche. Use that knowledge to create NEW content – even if it is spurred on by a story you read elsewhere.

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